2013 RI CONVENTION

Strengthen Your Membership: Opportunities for the Growth and Future of Your Club

Moderator: Patrick ChisangaPanelist: Virginia Kirn

Panelist: Haresh Ramchandani

2013 RI CONVENTION

Strengthen Your Membership: Opportunities for the Growth and Future of Your Club

Vice Chair of the Membership Development and Retention Committee

Patrick Chisanga

2013 RI CONVENTION

MEMBERSHIP GROWTH

2013 RI CONVENTION

ROTARY MEMBERSHIP

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ROTARY MEMBERSHIP

Since 1997, we have been stuck on 1.2 million members.

2013 RI CONVENTION

TRENDS WORLDWIDE

The Rotary membership experience is different around the world.

2013 RI CONVENTION

TRENDS WORLDWIDE

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The average club size has shrunk

2013 RI CONVENTION

REGIONAL APPROACH TO MEMBERSHIP

A one size fits all approach does not work

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WE CAN DO THIS!

We need to grow

beyond 1.2 million

members

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MOVING FORWARD

Today we will share some ideas to help you grow membership

2013 RI CONVENTION

GET READY FOR SOME NEW IDEAS!

Virginia Kirn will share some strategies for

attracting and engaging young

professionals

Haresh Ramchandani will discuss

opportunities for the growth and future of

your club

2013 RI CONVENTION

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2013 RI CONVENTION

Attracting & Engaging Younger Members

By Virginia Kirn

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Attracting & Engaging Younger Members

Rotary Club of Seattle

Seattle, WA

2013 RI CONVENTION

The Rotary Club of Seattle

We recruited 75 new members under the age of 35 to our club.

2013 RI CONVENTION

The Rotary Club of Seattle

• We are the 4th oldest club in the world, founded in 1909

• We are the largest club in the world with 600 members

2013 RI CONVENTION

The Rotary Club of Seattle

• We are a formal downtown club that meets for lunch

• Historically we have sought only Executives for membership

2013 RI CONVENTION

Culture Shift

• Old Attitude - Executives make the best members

2013 RI CONVENTION

Culture Shift

• New Attitude – Capture the hearts of up and coming leaders and make them Rotarians for life!

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Make Membership Attractive

• Generous discount on the dues• On-site day care • Happy Hour meeting times• Hands on service in lieu of lunch

DISCOUNT

Happy Hour

Hands on Service

Day care

2013 RI CONVENTION

Make Membership Attractive

• Young Rotary Leaders Committee

• Leadership Opportunities• Facilitate access to their

interests• Invest yourself in their

success

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How the Young Rotary Leaders Program works

1. Creates a welcoming environment W E L C O M E

2013 RI CONVENTION

How the Young Rotary Leaders Program works

Monthly meetings for Young Rotary

Leaders• 2

4 Fellowships every year • 3

4 Community Service Activities

every year• 4

2013 RI CONVENTION

How the Young Rotary Leaders Program works

Vet out prospective Young Rotary Leaders • 5

Welcome new Young Rotary Leaders • 6

2013 RI CONVENTION

How the Young Rotary Leaders Program works

1 Young Rotary Leader on each committee • 7

100% participation towards TRF and our

Seattle Rotary Service Foundation

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2013 RI CONVENTION

Find out more

• The Rotarian Magazine September 2012 www.rotary.org/en/MediaAndNews/TheRotarian/Pages/Seattle1209.aspx

• Recruiting video focused on younger members – watch for the cameo appearance of Bill Gates Senior at the end! Youtube.com/seattle4rotary

2013 RI CONVENTION

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2013 RI CONVENTION

Strengthen Your Membership: Opportunities for the Growth & Future of Your Club.

By Haresh Ramchandani

2013 RI CONVENTION

Overview of my club: Rotary Club of Montego Bay East

2013 RI CONVENTION

My club focuses on innovation

2013 RI CONVENTION

Club Visioning: A Membership Development Tool

2013 RI CONVENTION

2010 – 2013 RI Strategic Plan

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Interdependence of the 3 RI Priorities

Enhance Public Image

and Awareness

Focus and Increase

Humanitarian Service

Support and Strengthen

Clubs

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Rotary Happens At The Club level

Club

DistrictRI

2013 RI CONVENTION

It is a living management tool that:• Defines a shared commitment• Provides long-term direction• Creates a framework to establish goals and objectives• Optimizes use of resources (M&M)

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What is club visioning?

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Sharing a common destination

Pulling in the same direction with a common destination in mind…

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Why is a plan needed?

Tradition of annual cycles has not been

effective

Establishes a multi-year

coordinated plan

Need for greater

Continuity, Consistency,

and Consensus

Ability of ALL club members to voice the focus of the club

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Effective clubs are able to…

Sustain and Increase

Membership

Implement Successful

Service Projects

Support The Rotary Foundation

Develop Leaders Beyond the Club Level

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5 Planning Questions

Who are we?

Where are we?

Where do we want to be?

How will we get there?

How will we know when

we’ve arrived?

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Planning Steps

Vision

Long Range plan

Actions & programs

2013 RI CONVENTION

Club Visioning Topics

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Club Visioning Topics

What do we stand for in

the community

Club size and

attributes

All Avenues of Service

Foundation Success

Public Image

RI Strategic Plan

2013 RI CONVENTION

The Benefits of Club Visioning

1. Plan-Long range (strategic)

2. Annual goals (Actions and plans)

3. Continuity in projects/decision making

4. Consensus for decision making

5. Club members know “what we stand for”

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2013 RI CONVENTION

The Benefits of Club Visioning

6. Larger/stronger field of club leaders7. Succession planning for club leadership8. Involve all members in club activities9. Membership Development

– Vision is what we recruit and retain to10. Relevance to the community

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2013 RI CONVENTION

Themed MeetingsPut the FUN back into meetings!

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Wife Swap

2013 RI CONVENTION

President Swap

SWAPPRESIDENT

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REUNIONMeetings

Welcome back!

2013 RI CONVENTION

THANK YOUMeetings

Thank you!

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DID YOU KNOW?Meetings

I didn’t know that!

I want to learn more.

I have so many

questions.

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I am going to ask you 2 questions, for each question I will give 3 options.

Please applaud for the option you think is the answer!

We are going to have some FUN with a ‘Did you know?’ meeting right now!

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What Rotary memorabilia was left on the Moon’s surface?

2013 RI CONVENTION

The correct answer is:A FOUR WAY TEST PIN!

2013 RI CONVENTION

Which one of these famous people was NOT a Rotarian?

2013 RI CONVENTION

The correct answer is:British Prime Minister Winston Churchill!

2013 RI CONVENTION

Thank

YOU!

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QUESTIONS?

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THANK YOU FOR ATTENDING TODAY’S SESSION