ica- how to create a social media plan in 2019 v1€¦ · shoppable instagram posts and stories...
TRANSCRIPT
Text
JAM!
TextHOW TO USE SOCIAL MEDIA IN 2019 FOR JAPAN
https://www.letsjam.digital/
?
JAM!
RYAN AYNZ
MY WORK
I’m Awesome
HOW TO USE SOCIAL MEDIA IN 2019 FOR JAPAN
Text
https://www.letsjam.digital/
1- WHY IT MATTERS
Text
https://www.letsjam.digital/
1- WHY IT MATTERS 2-WAYS YOU CAN USE IT
Text
https://www.letsjam.digital/
1- WHY IT MATTERS 2-WAYS YOU CAN USE IT
3-HOW TO BUILD A PLAN WITH IT
Text
https://www.letsjam.digital/
Why does this matter?
Social media in 2018
• 78% increased traffic
• 64% generated leads
• 53% improved sales
Good for business
Social media in 2018
1. Facebook
Social media in 2018
1. Facebook 2. YouTube
Social media in 2018
1. Facebook 2. YouTube 3. What’s App
Social media in 2018
1. Facebook 2. YouTube 3. What’s App 4. ?
Social media in 2018
1. Facebook 2. YouTube 3. What’s App
4.MESSENGER
Text
https://www.letsjam.digital/
Who benefited
most globally?
Social media in 2018
1. ?
Social media in 2018
1. Hospitality
Social media in 2018
1. Hospitality 2. Manufacturing
Social media in 2018
1. Hospitality 2. Manufacturing 3. Pharma
Text
https://www.letsjam.digital/
What about Japan?
What we know?
• Instagram has a 50% Y/Y growth rate
What we know?
• Instagram has a 50% Y/Y growth rate
• Facebook Messenger is becoming more popular than Line
What we know?
• Instagram has a 50% Y/Y growth rate
• Facebook Messenger is becoming more popular than Line
• Facebook itself is being used more like LinkedIn
What we know?
• Instagram has a 50% Y/Y growth rate
• Facebook Messenger is becoming more popular than Line
• Facebook itself is being used more like LinkedIn
• LinkedIn is only being used by executives or associated with global business
What we know?
• Instagram has a 50% Y/Y growth rate
• Facebook Messenger is becoming more popular than Line
• Facebook itself is being used more like LinkedIn
• LinkedIn is only being used by executives or associated with global business
• Becoming a YouTuber is of the top 5 professions for Japanese youth
What we know?
• Instagram has a 50% Y/Y growth rate
• Facebook Messenger is becoming more popular than Line
• Facebook itself is being used more like LinkedIn
• LinkedIn is only being used by executives or associated with global business
• Becoming a YouTuber is of the top 5 professions for Japanese youth
• And Japan is the only country in the world where Twitter is more popular than Facebook
What the stats say
• 3.89% Instagram
• 8.96% YouTube
• 17.1 Pinterest
• 32.4% Facebook
• 32.91% Twitter
Stats
• YouTube Highest Penetration Rate
• Instagram doubled in follower growth
• And daily Twitter penetration was the same as Instagram
Vs.
Stats Usage
• 3.89% Instagram
• 8.96% YouTube
• 17.1 Pinterest
• 32.4% Facebook
• 32.91% Twitter
What the users say
ARE YOU READY?
https://www.letsjam.digital/
Text
https://www.letsjam.digital/
How Can You Use it?
What’s this mean for 2019?
TRUMP
60% no longer trust social branded
content
TRUST MATTERS
This means Live streaming
Instagram stories Events & Experiences
Social capital and Social proof will work
together in Japan
92% want better/authentic story
telling, something “real”
ACTIONS IMPACT
Instagram stories went from 100
million to 400 million
Mobile voice search will impact your copy
Selfie-Sales - Influencer integration
continue to thrive
More emphasis on Bio’s over Instagram
Bots
Shoppable Instagram Posts and Stories
with more integration
TOPICS TARGET
Clean, natural, organic, and eco-friendly products
searched up 205% on Facebook
97% of women discussed social
shopping What wasn’t up? Only 3% was men
talking about shopping
K-Beauty made 13.1 billion and attributes
social media to its growth
Random: Prints
Productivity Hacks Mind and Body
Ghost, Horror, Suspense Wireless audio Bread is back
Green Beauty searches where
up 48%
What does this mean here?
Japan in 2019
Rise in online & offline education
Niche Communities
Women and their food
Tech fueled escapism
Population decline Work force needs
YouTube integration
2.1 billion hours spent watching online gaming and interacting
in fantasy
(even amongst all demo’s)
40% increase in Facebook
Groups
Internationalization
#Tokyo2020 Rugby
Championship
Text
https://www.letsjam.digital/
How to Make It Work?
KNOWING WHAT
YOU WANT
https://www.letsjam.digital/
KNOWING WHAT
YOU WANT
https://www.letsjam.digital/
KNOWING WHAT
YOU NEED
https://www.letsjam.digital/
https://www.letsjam.digital/
What you want
https://www.letsjam.digital/
What’s your reality
Set SMART Social Goal
• Specific
• Measurable
• Assignable
• Relevant
• Timetable
This is the norm
• Specific
• Measurable
• Assignable
• Relevant
• Timetable
But not in 2019
• Specific
• Methods
• Actions
• Results
• Target
Now, this is the norm
Specific Methods Actions Results
10,000 Facebook Campaign
Target
likes, clicks likes, clicks
Here is how it works
Text
https://www.letsjam.digital/
How to Build Your Plan?
1. What will it take? 2. What it cost? 3. How will you grow
Who? What channels?
How they use them? What this means for you?
How do you get their attention? Why will they like you? How can you test this?
Why will they commit to you? How can you test this?
Why will they buy from you? How can you test this?
What will it take?
Who? How many people you reached liked you?
How many people that liked you committed? How many people that committed to you bought?
How much did you spend on each area? How much did you make?
Did you make or lose money in the end? What needs to change so that your plan works?
What will it cost?
Set your specific daily, weekly, monthly, quarterly yearly goals Identify each channel you’ll use and how
Map out the actions you’ll take every day on each channel List out the results you’ll need from each action
Identify your target audiences for scale
How will you grow?
Text
https://www.letsjam.digital/
HOW TO USE SOCIAL MEDIA IN 2019 FOR JAPAN
FIN