icaew higher education conference 2013

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ICAEW Higher Education Conference

2013


Mark Protherough, Executive Director, LPD

The Changing Nature of ICAEW


© ICAEW 2012

ACA Student intake – the last 20 years


© ICAEW 2012

ACA intake - International students

• In 2005, international

students accounted for 5%

of the annual student intake.

At the end of last year this

had risen to 26%.


© ICAEW 2012

New Developments

• CIOT Partnership

• Higher Apprenticeships (level 4)

• Diversity

• Islamic Accounting


© ICAEW 2012

Order for the day…

• Next: Updates on the ACA, Partner in Learning scheme, &

Student Recruitment activity

• 11.00: Break

• 11.15: Discussion Session 1 – Working Together

• 12.30: Lunch

• 13.20: Discussion Session 2 – Challenges & Opportunities

• 14.30: Break

• 14.45: Employability & Interactive Skills session

• 16.30: Close for networking

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Gavin Aspden, Director, Qualifications, LPD

Shaun Robertson, Head of Qualifications, LPD

Times are changing… Latest evolution of the ACA qualification


© ICAEW 2012

How do we talk about it now?


© ICAEW 2012

Professional development


© ICAEW 2012

Ethics and professional scepticism

• Covered in three ways:

– Knowledge of ICAEW Code of Ethics

– Application of ethics requirements

– Practical application of ethical conduct and decision making

• Development of an enquiring mind and the confidence to challenge

• Ethics will be included in all exams

• New e-learning programme based on the ICAEW Code of Ethics

• Scenarios dealing with ethical dilemmas to be

used and discussed in the workplace

• Managed by employers - monitored by ICAEW

• Employers own schemes may be accredited


© ICAEW 2012

3-5 years practical work experience

• Workplace experiences input to exam performance

• Experience can be from a variety of areas

• Exam syllabus content relevant to workplace experiences

• Skills learnt and used through workplace experience build into IPD

• Managed progression throughout training agreement towards

membership

• Managed by employer, monitored by ICAEW


© ICAEW 2012

Updated ACA modules

ADVANCED

LEVEL

Case Study

Corporate Reporting Strategic Business

Management

PROFESSIONAL

LEVEL

Business Planning:

Taxation Business Strategy

Audit and Assurance

Financial

Accounting and

Reporting

Financial

Management Tax Compliance

CERTIFICATE

LEVEL Accounting Assurance

Business

and Finance Law

Management

Information

Principles of

Taxation


ICAEW Partner in Learning Scheme:

Higher Education

Laura Curtis & Juliette Roberts

Academic Education Managers, LPD


© ICAEW 2012

Recognised Partners in Learning

• 95 HEI Partners

• 76 UK Institutions

• 19 International


© ICAEW 2012

Here today…


© ICAEW 2012

Where we’ve been


© ICAEW 2012

Credit for Prior

Learning

ACA

Modules

CFAB

IFRS

Learning

Materials

Graduate

Recruitment


© ICAEW 2012

Strategic Degree Programmes

• PWC

• Henley Business School BA (Hons) Accounting & Business

• Newcastle University Flying Start Programme

• Tsinghua University Flying Start Programme

• KPMG School Leavers’ programme

• Durham University


© ICAEW 2012


• Undergraduate Partnership Programme (UPP)

University of Cardiff

University of Manchester

University of Warwick

• Cass Business School BSc (Hons) Accounting & Finance

• Leeds University Business School BSc (Hons) Accounting &

Finance


© ICAEW 2012


• Manchester Metropolitan University Professional Accounting

• UWE Bristol BSc (Hons) Professional Accounting

• Birkbeck, University of London BSc (Hons) Applied Accounting

& Business

• Newcastle University Postgraduate Diploma

• Bournemouth University BA (Hons) Accounting & Finance

• Sheffield Hallam University BA (Hons) Professional Accounting


© ICAEW 2012

University Student Scheme Pilot

• Trialling with a small selection of HEIs for 2012/13 cohort

• Benefits to students: • Reduced registration fee - £20

• Free Credit for Prior Learning

• Access to Student Online Community

• Business, Finance and Accounting Library

• Faculty membership with one Special Interest Group

• VITAL student magazine

• Access to local student society and events


© ICAEW 2012

Research/funding

• Funding from ICAEW’s charitable trusts is available to support both

academic research projects and academic events.

• Research projects should relate to the ICAEW’s thought leadership

areas (details available on the website).

• Contact Gillian Knight for further information – [email protected]

Upcoming events

• The PD Leake lecture

• 24 October 2013

• ‘Business accounting in the digital

age - how technology is

transforming the finance function’

• Attendance is free of charge

• Information for Better Markets

• 16-17 December 2013

• Reporting financial performance

• Attendance is free of charge

• Contact Gillian Knight for both


© ICAEW 2012

We’re all in this together!

Students

University ICAEW

• Your students are our

students

• Not the police!

• Mutual benefit -

common goal

• Reason for today

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PROMOTING CAREERS AS AN

ICAEW CHARTERED

ACCOUNTANT…

Louise Delaney

Senior Marketing Executive

Universities


© ICAEW 2012.

PROMOTING CAREERS IN HEI – THE TEAM

• Mary Fitzpatrick, Marketing Manager, Student Recruitment

• Louise Delaney, Team Leader, Universities

• Jackie Waywell, Team Leader, Schools


© ICAEW 2012.

PROMOTING CAREERS IN HEI – THE CHALLENGES

• Balance between heritage and a modern perspective

• Professional services – dispelling the myths!

• Act in the public interest

• Marketing in the 21st Century

• Students!


© ICAEW 2012.

PROMOTING CAREERS IN HEI – THE STRATEGY

• HE landscape in the 21st century

• Strategic partnerships

• What do students want from a graduate role?

• Effective, tailored ICAEW student marketing messages

• Networks – careers advisors, academics, ATEs, ACA

students, ICAEW members, ICAEW experts


© ICAEW 2012.

PROMOTING CAREERS IN HEI – MARKETING ACTIVITY

• Traditional methods to finding out about the ACA,

CFAB – careers fairs, presentations

• We welcome the competition!

• Drop-in sessions, networking socials, employer speed

dating!

• Student brand managers

• Tailored events for students off campus – international,

Women in Accountancy, careers advisors’ day


© ICAEW 2012.

PROMOTING CAREERS IN HEI – EMPLOYABILITY SKILLS

• What our employers want

• Business skills sessions

• Employability skills

• Assessment centre practice

• Digital media – Sim Venture

• Financial capability

A world leader

of the accountancy

and finance profession

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icaew higher education conference 2013

Documents