icann wellington march 2006 benchmarks and benchmarking presented by nick griffin 26 march 2006
TRANSCRIPT
ICANN Wellington March 2006
Benchmarks and Benchmarking
Presented by Nick Griffin26 March 2006
2 ICANN Wellington March 2006
Benchmarks and Benchmarking
• Motivation for Benchmarking
• What s Benchmarking
• Advantages & Disadvantages
• Types of benchmarking
• Which to use
• Where to from here ?
3 ICANN Wellington March 2006
Motivation for Benchmarking
• Following on from Vancouver presentation– Measuring & monitoring performance
• Mechanism for continuous improvement
• Benchmark against other organisations
• Put something back into the community
• Cross ccTLD organisation cooperation
4 ICANN Wellington March 2006
What is Benchmarking
• Our Definition– Benchmarking is the process of identifying,
sharing, and using knowledge and best practices
– Benchmarking is the measurement against defined standards (benchmark)
5 ICANN Wellington March 2006
Advantages
• Learn from others experience & practices
• Allows examination of present processes
• Aids change & improvement
• Implementation / changes more likely
• Overall industry improvement
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Disadvantages
• What is best for someone else may not suit you
• Poorly defined benchmarks may lead to wasted effort and meaningless results.
• Incorrect comparisons
• Reluctance to share information
7 ICANN Wellington March 2006
Types of Benchmarking
• Industry Group Measurements– Measurement of various aspects of operation for
comparison
• “Best Practice” studies– Studies and lists of what works best
• Cooperative Benchmarking– Measurement of key production functions, input,
output and outcomes
• Competitive Benchmarking– Study & measurement of a competitor
8 ICANN Wellington March 2006
Industry Group Measurements
• Measurement of various aspects of operation for comparison
• Defined criteria
• Statistical data
• Enables easy analysis
• Ability to monitor changes
9 ICANN Wellington March 2006
“Best Practice” studies
• Studies and lists of what works best
• Useful to benchmarking research
• They are published books / studies
• They are not "benchmarks" per se
10 ICANN Wellington March 2006
Cooperative Benchmarking
• Measurement of key production functions– input, – output– outcomes
11 ICANN Wellington March 2006
Competitive Benchmarking
• Study & measurement of a competitor for the purposes of process or product quality improvement
12 ICANN Wellington March 2006
Which to use?
• Which would be most applicable to use for ccTLDs?
• What to measure?
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Where to from Here?
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InternetNZ
www.internetnz.net.nz
Office of the DNC
www.dnc.org.nz
.nz Registry Services
www.nzrs.net.nz
ICANN Wellington March 2006
Examples for Benchmarking
Presented by Nick Griffin 26 March 2006
16 ICANN Wellington March 2006
Examples for Benchmarking
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whois
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DNS
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Domain Names
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Registry Application
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Organisation
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Policy