YOUR CLOUD PARTNER FOR TV

AND VIDEO SERVICESICAREUS SUITE OTT PLATFORM

FOR OPERATORS, BROADCASTERS AND CONTENT OWNERS

USAGE OF INTERNET IS MORE ABOUT THE VIDEOS

2Sources: Nielsen 2012 research from 56 countries

Accenture research 2013

OVER 80% OF

CONSUMERS WATCH

VIDEOS MONTHLY

3

TODAY’S VIEWERS REQUIRE ACCESS

TO THEIR CONTENT ON VIRTUALLY

ANY DEVICE

TV EVERYWHERE

ALL THE DEVICES ARE USED FOR VIDEOS

LONG ONLINE VIDEOS ARE

WATCHED FROM TV AND

PC, WHILE SHORT ONLINE

VIDEOS FROM MOBILE,

TABLET AND PC.Accenture, 2013

TV WILL HAVE INTERNET ACCESS

5DisplaySearch and Digital TV Research (DTVR), 2013

THERE WILL BE OVER 500

MILLION CONNECTED TVS

IN 2016.

ICAREUS SUITE OTT PLATFORMFOR OPERATORS, BROADCASTERS AND CONTENT OWNERS

GIVE YOUR VIEWERS ACCESS TO

THEIR CONTENT ON VIRTUALLY

ANY DEVICE

FOR WHOM? FOR WHAT?INCREASE YOUR BUSINESS WITH ICAREUS SUITE

OPERATORS

• Complementing legacy IPTV or cable platform by reaching new customers through OTT

set-top boxes or in mobile devices and/or in geographically new areas.

• Full end-to-end OTT service to distribute Live TV and VOD for subscribers.

• Providing value-added Interactive services to its subscribers.

• Monetizing the content with subscription, advertising or transactional business models

BROADCASTERS

• To build TV Everywhere

• Provide Catch-up TV, re-start TV or Live TV OTT service for the viewers.

• Provide HbbTV interactive services to TV devices.

• Monetizing the content with advertising, subscription or transactional business models

OTHER CONTENT OWNERS AND DISTRIBUTOS

• To control own OTT distribution to reach consumers in any device and by passing traditional

distribution channels

• Monetizing the content with advertising, subscription or transactional business models

8

ICAREUS SUITE OTT PLATFORM BRINGS

VALUE TO OPERATORS,

BROADCASTERS AND CONTENT

OWNERS

BY TAKING CARE OF THE SERVICE

MANAGEMENT, APPS, METADATA

AND UX IN ALL DEVICES.

OUR APPROACH OTT MEANS FLEXIBLE AND SECURE CONTENT DISTRIBUTION

• Cloud service

• Running from the global and robust cloud environment

• OTT applications

• Customisable OTT application templates for quick deployment

• Low CAPEX

• No big set-up costs

• OPEX Service model

• OPEX is based on your subscriber number or customer base

• Open Platform

• Using our web services APIs you can integrate to legacy systems and

develop UX using 3rd parties and avoid lock-in

• Win-win relationship

• We want you to grow and succeed and we will support this in any

possible way, because our success is dependable on your success

ICAREUS SUITE PROVIDES EASY

AND LOW CAPEX SOLUTION

FOR OTT SERVICE

MANAGEMENT WITH CLOUD

BASED MIDDLEWAREAPPROACH.

KEY FEATURES OF ICAREUS SUITEOTT MIDDLEWARE TO MANAGE MULTIPLATFORM USER EXPERIENCE

• Asset Management for VOD and Catch-up TV

• Tools to ingest or upload content, repurpose it and to publish it on any platform

• Automated asset Transcoding to optimize the video content to any device with any network quality

• Channel Management

• Linear channel or make your own playlist channel

• API to import EPG data in multiple different formats

• Pay TV Package Management

• Monetize your premium channels with subscription fees

• Monetize your VOD content with subscription, transactions or advertisements

• Subscriber Management

• Manage your service subscribers on Icareus Suite or we integrate your CRM or BSS system through our open APIs

• Device Management

• Manage the devices on your service, group them or optimize the content used with each device type

• Account Management

• Tools to manage your own sub-service accounts or STB distributors and retailers

• Reports

• Run reports and analyze the development and success of your services11

MODULAR SOLUTION

1

2

SUBSCRIBER

MANAGEMENT

ASSET

MANAGEMENT

CHANNEL

MANAGEMENT

PAY TV PACKAGE

MANAGEMENTCLIENT

API

APPLICATION

AND DEVICE

MANAGEMENTOTT CLIENTS

EPG

SOURCES

STREAM

SOURCES

BILLING

CAS

MANUAL

INGESTION

AUTOMATIC

INGESTION

CRM, BSS

CONTENT

MANAGEMENT

SYSTEMS

SOCIAL MEDIA

PLATFORMS

Live and File –based video

playout for multiplatform

Linear and on-demand package

management and integrations to 3rd

party systems

Ingestion, Management and

Publishing of on-demand content

Both administrative and end-user

access and profile management

Management of user

experience, application

features and devices

ANALYTICS

USERS

SETTINGS

APIs

13

ICAREUS OFF-THE SHELF OTT

APPS PROVIDES TESTED AND

CONVENIENT USER EXPERIENCE TO

DIFFERENT KIND OF SERVICES IN ALL

THE DEVICES WITH MILLIONS USERS

AND 15 YEARS OF EXPERIENCE.

WHITE LABEL HIGH QUALITY OTT USER EXPERIENCECONFIGURABLE AND CUSTOMIZABLE ON ALL DEVICES

• High quality ‘template’ OTT applications

• Configurable to include features based on customer’s service

• Customizable with service provider brand (colors, images etc)

• High usability

• Pros & Cons of template OTT apps

• Low set-up cost and economical to maintain

• Fast delivery

• Robust apps

• Still lightly customizable GUI

• Turnkey process to all devices

• Icareus configures the features

• Icareus customises the UI

• Icareus manages the QA process of App stores

• Icareus publishes the app on Apps stores or hosts on own server

• Icareus maintains and further develop the apps during the service

14

ICAREUS ANDROID OTT SET-TOP BOX CLIENTOFF-THE-SHELF CLIENT FOR QUICK DEPLOYMENT

• High-end user experience

• Fast UI

• Animated transitions

• Eye appealing look-and-feel

• Customised to match the Smart TV user experience

• Key features

• Linear/Live channels

• EPG

• Start-over (restart channels)

• VOD

• DRM

• Android Apps

• Youtube

• Robust apps

• Deployed on several Android STBs and versions

• Geniatech, SDMC, CoolIPTV, CVTE ...

15

CUSTOM DEVELOPED OTT USER EXPERIENCEDEVELOPED BASED ON CUSTOMER DESIGN AND NEED

• High quality custom OTT applications

• Development based on customer’s designs or requirements

• Configurable to include features based on customer’s service

• Custom development to any device

• Pros & Cons of custom OTT apps

• Customer will get the apps based on their design

• Differentiate from other providers

• Costs more than template apps

• Delivery time is longer

• Turnkey process to all devices

• Customer and Icareus does the design for apps

• Icareus developes the applications

• Icareus configures the features

• Icareus manages the QA process of App stores

• Icareus publishes the app on Apps stores or hosts on own server

• Icareus maintains and further develop the apps during the service

16

CUSTOM APPLICATION DEVELOPMENT SERVICESVALUE ADDED SERVICES

Custom App development as Turnkey delivery

• The apps are delivered as turn-key delivery including, app, customization and maintenance

Examples of deployed applications

• Targeted advertising

• Social media

• Voting

• Rating & liking

• Contextual EPG

• Etc.

Development capability on many platforms

• OTT Android STBs (SDMC, Geniatech, CoolIPTV)

• OTT Linux STBs (Dune-HD, CIMA, Roku, Amino)

• SmartTVs (Samsung, LG, Philips, Sony)

• HbbTV devices

• Tablets and mobile (iOS, Android, Windows)

• Web (PC/Mac)

17

18

ICAREUS SUITE OTT PLATFORM HAS WIDE

ECOSYSTEM AND INTEGRATES EASILY

WITH 3RD PARTY SOLUTIONS THROUGH

OPEN APIS.

XML API

ON-DEMAND CONTENT

LINEAR CHANNELS

3RD PARTY USER

INTERFACES

MANAGING THE USER EXPERIENCE

SERVICES &

USER

EXPERIENCE

SMART TVS

SET-TOP BOXES

SMART PHONES

TABLET

PC

EPG

LINEAR CHANNELS

VIDEO-ON-DEMAND

CATCH-UP TV

SOCIAL MEDIA

TV APPLICATIONS

BROADBAND NETWORK

CONTENT DELIVERY NETWORK

LOCAL CDN / STREAMING / EDGE SERVERS

LEGACY OPERATOR MIDDLEWARE

(OPTIONAL)

RECORDING / TRANSCODING / ENCODING / PACKAGING

DRM

DATA THROUGH API

VOD ASSETS

LINEAR CHANNELS

EPG DATADATA THROUGH API

.

VIDEO

PACKAGES MANAGER

DEVICES MANAGER

SUBSCRIBER

MANAGER

LINEAR CHANNELS

MANAGER

ON-DEMAND VIDEO

MANAGER

TV APPLICATIONS

MANAGER

APPSDATA

BSS SOLUTION

(OPTIONAL)

PAYMENT SOLUTIONS

DATA THROUGH API

DATA THROUGH API

VIDEO CONTROL

ICAREUS OTT ECOSYSTEM

ASSET MANAGEMENT

DATA THROUGH APIOSS SOLUTION

(OPTIONAL)

ACCOUNT MANAGER REPORTS

SER

VER

APIs

CLIE

NT

APIs

3RD PARTY SOLUTIONS INTEGRATIONS ON SERVER AND CLIENT SIDE

• Icareus provides easy-to-deploy APIs to get the content from your existing

CMS, CMR, Billing, EPG, VOD or Live platforms - Benefiting from your

existing infrastructure

• EPG: Icareus Suite supports multiple different XML version for EPG data. Icareus

can provide own Icareus EPG server for extracting EPG data from DVB broadcast

stream or then you can use existing EPG data services.

• DRM / Tokens: The content can be secured with tokens, secure connections and

DRM solutions depending on the security requirements and the target device(s).

Supported DRM technologies include MS PlayReady, Marlin, Widevine, Verimatrix,

etc.

• Payment / Billing: Icareus Suite has built in support for some Credit card payment,

gateway, PayPal, Klik&Pay and pre-paid cards / vouchers or we can use

integrations with other 3rd party billing systems like PayWizard or operator’s own

system.

• CDNs: Icareus can provide the full service including also CDN distribution or then

you can use your own CDN provider content distribution. Ready integrations are for

Edgecast, Limelight, Arkena, Akamai and Amazon.

SUMMARY & ICAREUS COMPANYTV SOLUTIONS AND SERVICES SINCE 2001

LOOKING FOR NEW PARTNERS AND CUSTOMERS TO

MEET THE NEW TV ERA WITH US

BENEFITSWHY ICAREUS' OTT SOLUTIONS WORKS

1. Flexible OPEX business model

• Low set-up investments and OPEX based business model

• Service fees are based on subscribers numbers to keep costs low

2. Monetization• Subscription, transactions, or advertisements

• Credit card payments, PayPal, pre-paid cards, vouchers

• Monetize VOD, Premium Channels, etc.

3. Scalable, both up and down

• Users – Cloud architecture enables quick changes in computing power

• Features – Modular and versatile platform allows the use based on

customer’s needs

• Integrations – Integration to existing/available integration solutions to 3rd party

platforms from CMS, CRM, EPG, DRM and billing providers or to existing

Client devices

4. Robustness

• TV quality systems – Not just Internet – Icareus’ systems has been in TV

broadcaster/operator production use since 2004, our solutions meet the

requirements of the TV world

22

ICAREUS GOING FOR GROWTH

Icareus is a Nordic TV technology growth company

with entrepreneur ownership backed by VC

investors.

As a industry pioneer Icareus is one of the most

experienced vendors in the digital and hybrid TV

software solutions

Icareus has customers in more than 60 countries and

its solutions are enjoyed by millions of TV viewers

Icareus has a global reach through an active reseller

network of 25 companies

The disruptive market with OTT and TV Everywhere,

opens up a new high growth path for Icareus with

the newly developed product portfolio

Icareus values high customer satisfaction and reliable

service

23

Milestones

2001 - Icareus is founded

2002 - First iTV Suite delivery in 2002 to MTV3

2003 - First Playout Compact deliveries

2004 - Purchase of assets from Sublime Software

2004 - First international partnerships

2004 - First international customer, RTV38 Italy

2008 - Purchase of assets from Cardinal Information

Systems Ltd.

2009 - Icareus Playout 4.0 released

2010 - Icareus iTV Suite Manager 2.0 released

2010 - First TV Everywhere deployment

2011 - Icareus has customers in 50 countries

2012 - Icareus reseller count tops 25

2013 - Record year in turnover and profit

2014 – Icareus Suite OTT in production in Europe, Asia,

Africa and North-America.

DVB ENVIRONMENTS SOLUTIONS OTT PLATFORM OVP PLATFORM

TV BROADCASTERS AND CHANNELS

BROADBAND

BROADCAST

USER EXPERIENCE

TV OPERATORS OTT SERVICE PROVIDERS MEDIA ENTERPRISES

Finland Brunei Italy

Vietnam Singapore Ivory Coast

Finland Norway Uganda

Finland Spain Austria

Haiti Croatia Czech Rep.

Poland Czech Rep. Finland

Denmark India Colombia

Belgium Poland

Taiwan

Jamaica

Luxemburg

Russia

Finland USA France.

Spain Finland Vietn.-Cambo.

Hong Kong Finland

Spain Finland

Finland

Sweden

Finland

Finland

Finland

Finland

Finland

FinlandFinland

GLOBAL CUSTOMER BASE

North-America

South-America

Europe

North-Europe

Middle-East

Africa

Asia

ICAREUS STRENGTHSFLEXIBILITY WITH EASE

Future proof products for migration from broadcast

TV to broadband TV

Strong partnerships with key vendors in the

industry – open APIs for new integrations

Icareus has local presence via resellers in over 20

countries

Icareus has global customer base

Icareus is an agile company that listens to

customers and its partners

26

TV Industry is

experiencing its

biggest disruption now.

Icareus is there to help

broadcasters and operators

to grasp the opportunities

with TV Everywhere. - Mikko Karppinen

PRODUCTS FOR BETTER TV EXPERIENCE ®

WWW.ICAREUS.COM | EXTRANET.ICAREUS.COM

27

CONTACT US:e. sales@icareus.com

p. +358-9-22890801