icarus styleguide

8/6/2019 Icarus Styleguide

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I C A R U SStyle guide


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contents

02.) signature elements

03.) minimum clear space

04.) acceptable versions of signature

05.) unacceptable usage

06.) minimum size

07.) typeface

08.) example product

09.) sketches

01.) logo


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I C A R U S


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e Icarus logo is comprised of two elements, the wing symbol andthe Icarus logotype.e wing symbol may not be recreated and the Icarus logotype maynot be re-typeset.e porportions of the objects must not be changed.e wing symbol may be used on its own in special circumstancesexamples include stationary and merchendise.

Signature elements

I C A R U S Wing Symbol

Icarus Logotype

9.4X

X

X

X

6.68X


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e Icarus logo is unique and must have clear space around itto ensure its visual clarity and integrity.you must not go below the minimum clear space which hasbeen stated in the diagram to the le.the minimum clear space around the wing logo and theIcarus logotype is 1X.

Minimum clear space

I C A R U S

X

X

9X

X


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Acceptable versions of signature

I C A R U S I C A R U S I C A R U S

I C A R U SI C A R U SI C A R U S

It is acceptable to change the color of the wing symbol tosymbolise dierent branches of the company.it is acceptable to invert the wing s ymbol and the Icarus logotype.


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Unacceptable usage

I C A R U S

I C A R U S

I C A R U S

I C A R U S

ICARUS

You may not change the position of the Icarus logotype in relationto the wing symbol, as it unbalances the logo.

the wing symbol is not to be rotated or skewed in any way, it is to be keptupright and horizontal.

never reproduce the logo smaller than the minimum size.

never use the logotype in any other position than horizontal.

do not reproduce the logo on a patterned or complex background.exception includes buisness card.

do not put the signature in a box. the only exception is in the case ofcomputer hyperlinks.

I C A R U S


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e mimimum size must be adhered to, to keep thelegibility and impact of the logo.

Minimum size

I C A R U S

30mm

34mm

30mm

27mm

Full Signature

Wing Symbol Only


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e primary typeface is Garamond Premier Pro, as itcompliments the style of the Wing Symbol.

Typeface

Garamond Premier ProABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890@#$%^&*!?/:;.{ }[ ]( )

Primary Typeface


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Example Product

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I C A R U S

I C A R U S

Angus Dowling CEO

10 Bennett Avenue, [email protected](03) 9998 4529


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