icawc 2013 - how the digital revolution is transforming organisations -bertie bosredon
DESCRIPTION
ICAWC 2013 - Bertie Bosredon's presentation about How the Digital Revolution is Transforming OrganisationsTRANSCRIPT
![Page 1: ICAWC 2013 - How the Digital Revolution is Transforming Organisations -Bertie Bosredon](https://reader033.vdocuments.net/reader033/viewer/2022052821/5549bcbbb4c905fc7f8b4e1d/html5/thumbnails/1.jpg)
HOW THE DIGITAL REVOLUTION IS TRANSFORMING ORGANISATIONS
14 October 2013 – 4.30pm . Bertie Bosrédon
![Page 2: ICAWC 2013 - How the Digital Revolution is Transforming Organisations -Bertie Bosredon](https://reader033.vdocuments.net/reader033/viewer/2022052821/5549bcbbb4c905fc7f8b4e1d/html5/thumbnails/2.jpg)
Bertie
Bosrédon*
Bertie Bosrédon* @cafedumonde http://bertie.fr . [email protected] */bow-ray-dom/
October 2013!
!Digital!
Revolution!
![Page 3: ICAWC 2013 - How the Digital Revolution is Transforming Organisations -Bertie Bosredon](https://reader033.vdocuments.net/reader033/viewer/2022052821/5549bcbbb4c905fc7f8b4e1d/html5/thumbnails/3.jpg)
*
Introductions!!!@ICAWC!#ICAWC2013 !
![Page 4: ICAWC 2013 - How the Digital Revolution is Transforming Organisations -Bertie Bosredon](https://reader033.vdocuments.net/reader033/viewer/2022052821/5549bcbbb4c905fc7f8b4e1d/html5/thumbnails/4.jpg)
*
About me!
! BHF!
! Breast Cancer Care!
! Freelance!
! Amnesty International, Samaritans, International Tibet Network, Christian Aid, Scope, CharityComms, Jesuits in Britain, Willow…!
! Podcast!
! School…!
![Page 5: ICAWC 2013 - How the Digital Revolution is Transforming Organisations -Bertie Bosredon](https://reader033.vdocuments.net/reader033/viewer/2022052821/5549bcbbb4c905fc7f8b4e1d/html5/thumbnails/5.jpg)
Claude 61 Dijon (France)
![Page 6: ICAWC 2013 - How the Digital Revolution is Transforming Organisations -Bertie Bosredon](https://reader033.vdocuments.net/reader033/viewer/2022052821/5549bcbbb4c905fc7f8b4e1d/html5/thumbnails/6.jpg)
![Page 7: ICAWC 2013 - How the Digital Revolution is Transforming Organisations -Bertie Bosredon](https://reader033.vdocuments.net/reader033/viewer/2022052821/5549bcbbb4c905fc7f8b4e1d/html5/thumbnails/7.jpg)
![Page 8: ICAWC 2013 - How the Digital Revolution is Transforming Organisations -Bertie Bosredon](https://reader033.vdocuments.net/reader033/viewer/2022052821/5549bcbbb4c905fc7f8b4e1d/html5/thumbnails/8.jpg)
revolution!
![Page 9: ICAWC 2013 - How the Digital Revolution is Transforming Organisations -Bertie Bosredon](https://reader033.vdocuments.net/reader033/viewer/2022052821/5549bcbbb4c905fc7f8b4e1d/html5/thumbnails/9.jpg)
organisation
Monarchy!
![Page 10: ICAWC 2013 - How the Digital Revolution is Transforming Organisations -Bertie Bosredon](https://reader033.vdocuments.net/reader033/viewer/2022052821/5549bcbbb4c905fc7f8b4e1d/html5/thumbnails/10.jpg)
Democracy! organisation
![Page 11: ICAWC 2013 - How the Digital Revolution is Transforming Organisations -Bertie Bosredon](https://reader033.vdocuments.net/reader033/viewer/2022052821/5549bcbbb4c905fc7f8b4e1d/html5/thumbnails/11.jpg)
![Page 12: ICAWC 2013 - How the Digital Revolution is Transforming Organisations -Bertie Bosredon](https://reader033.vdocuments.net/reader033/viewer/2022052821/5549bcbbb4c905fc7f8b4e1d/html5/thumbnails/12.jpg)
*
Digital First!
![Page 13: ICAWC 2013 - How the Digital Revolution is Transforming Organisations -Bertie Bosredon](https://reader033.vdocuments.net/reader033/viewer/2022052821/5549bcbbb4c905fc7f8b4e1d/html5/thumbnails/13.jpg)
![Page 14: ICAWC 2013 - How the Digital Revolution is Transforming Organisations -Bertie Bosredon](https://reader033.vdocuments.net/reader033/viewer/2022052821/5549bcbbb4c905fc7f8b4e1d/html5/thumbnails/14.jpg)
*
![Page 15: ICAWC 2013 - How the Digital Revolution is Transforming Organisations -Bertie Bosredon](https://reader033.vdocuments.net/reader033/viewer/2022052821/5549bcbbb4c905fc7f8b4e1d/html5/thumbnails/15.jpg)
*
![Page 16: ICAWC 2013 - How the Digital Revolution is Transforming Organisations -Bertie Bosredon](https://reader033.vdocuments.net/reader033/viewer/2022052821/5549bcbbb4c905fc7f8b4e1d/html5/thumbnails/16.jpg)
*
![Page 17: ICAWC 2013 - How the Digital Revolution is Transforming Organisations -Bertie Bosredon](https://reader033.vdocuments.net/reader033/viewer/2022052821/5549bcbbb4c905fc7f8b4e1d/html5/thumbnails/17.jpg)
*
![Page 18: ICAWC 2013 - How the Digital Revolution is Transforming Organisations -Bertie Bosredon](https://reader033.vdocuments.net/reader033/viewer/2022052821/5549bcbbb4c905fc7f8b4e1d/html5/thumbnails/18.jpg)
*
![Page 19: ICAWC 2013 - How the Digital Revolution is Transforming Organisations -Bertie Bosredon](https://reader033.vdocuments.net/reader033/viewer/2022052821/5549bcbbb4c905fc7f8b4e1d/html5/thumbnails/19.jpg)
*
External engagement!personification of the brand!
![Page 20: ICAWC 2013 - How the Digital Revolution is Transforming Organisations -Bertie Bosredon](https://reader033.vdocuments.net/reader033/viewer/2022052821/5549bcbbb4c905fc7f8b4e1d/html5/thumbnails/20.jpg)
![Page 21: ICAWC 2013 - How the Digital Revolution is Transforming Organisations -Bertie Bosredon](https://reader033.vdocuments.net/reader033/viewer/2022052821/5549bcbbb4c905fc7f8b4e1d/html5/thumbnails/21.jpg)
![Page 22: ICAWC 2013 - How the Digital Revolution is Transforming Organisations -Bertie Bosredon](https://reader033.vdocuments.net/reader033/viewer/2022052821/5549bcbbb4c905fc7f8b4e1d/html5/thumbnails/22.jpg)
![Page 23: ICAWC 2013 - How the Digital Revolution is Transforming Organisations -Bertie Bosredon](https://reader033.vdocuments.net/reader033/viewer/2022052821/5549bcbbb4c905fc7f8b4e1d/html5/thumbnails/23.jpg)
*
![Page 24: ICAWC 2013 - How the Digital Revolution is Transforming Organisations -Bertie Bosredon](https://reader033.vdocuments.net/reader033/viewer/2022052821/5549bcbbb4c905fc7f8b4e1d/html5/thumbnails/24.jpg)
![Page 25: ICAWC 2013 - How the Digital Revolution is Transforming Organisations -Bertie Bosredon](https://reader033.vdocuments.net/reader033/viewer/2022052821/5549bcbbb4c905fc7f8b4e1d/html5/thumbnails/25.jpg)
![Page 26: ICAWC 2013 - How the Digital Revolution is Transforming Organisations -Bertie Bosredon](https://reader033.vdocuments.net/reader033/viewer/2022052821/5549bcbbb4c905fc7f8b4e1d/html5/thumbnails/26.jpg)
![Page 27: ICAWC 2013 - How the Digital Revolution is Transforming Organisations -Bertie Bosredon](https://reader033.vdocuments.net/reader033/viewer/2022052821/5549bcbbb4c905fc7f8b4e1d/html5/thumbnails/27.jpg)
![Page 28: ICAWC 2013 - How the Digital Revolution is Transforming Organisations -Bertie Bosredon](https://reader033.vdocuments.net/reader033/viewer/2022052821/5549bcbbb4c905fc7f8b4e1d/html5/thumbnails/28.jpg)
*
Reach !!digital services delivery!
![Page 29: ICAWC 2013 - How the Digital Revolution is Transforming Organisations -Bertie Bosredon](https://reader033.vdocuments.net/reader033/viewer/2022052821/5549bcbbb4c905fc7f8b4e1d/html5/thumbnails/29.jpg)
![Page 30: ICAWC 2013 - How the Digital Revolution is Transforming Organisations -Bertie Bosredon](https://reader033.vdocuments.net/reader033/viewer/2022052821/5549bcbbb4c905fc7f8b4e1d/html5/thumbnails/30.jpg)
![Page 31: ICAWC 2013 - How the Digital Revolution is Transforming Organisations -Bertie Bosredon](https://reader033.vdocuments.net/reader033/viewer/2022052821/5549bcbbb4c905fc7f8b4e1d/html5/thumbnails/31.jpg)
![Page 32: ICAWC 2013 - How the Digital Revolution is Transforming Organisations -Bertie Bosredon](https://reader033.vdocuments.net/reader033/viewer/2022052821/5549bcbbb4c905fc7f8b4e1d/html5/thumbnails/32.jpg)
![Page 33: ICAWC 2013 - How the Digital Revolution is Transforming Organisations -Bertie Bosredon](https://reader033.vdocuments.net/reader033/viewer/2022052821/5549bcbbb4c905fc7f8b4e1d/html5/thumbnails/33.jpg)
![Page 34: ICAWC 2013 - How the Digital Revolution is Transforming Organisations -Bertie Bosredon](https://reader033.vdocuments.net/reader033/viewer/2022052821/5549bcbbb4c905fc7f8b4e1d/html5/thumbnails/34.jpg)
![Page 35: ICAWC 2013 - How the Digital Revolution is Transforming Organisations -Bertie Bosredon](https://reader033.vdocuments.net/reader033/viewer/2022052821/5549bcbbb4c905fc7f8b4e1d/html5/thumbnails/35.jpg)
![Page 36: ICAWC 2013 - How the Digital Revolution is Transforming Organisations -Bertie Bosredon](https://reader033.vdocuments.net/reader033/viewer/2022052821/5549bcbbb4c905fc7f8b4e1d/html5/thumbnails/36.jpg)
![Page 37: ICAWC 2013 - How the Digital Revolution is Transforming Organisations -Bertie Bosredon](https://reader033.vdocuments.net/reader033/viewer/2022052821/5549bcbbb4c905fc7f8b4e1d/html5/thumbnails/37.jpg)
![Page 38: ICAWC 2013 - How the Digital Revolution is Transforming Organisations -Bertie Bosredon](https://reader033.vdocuments.net/reader033/viewer/2022052821/5549bcbbb4c905fc7f8b4e1d/html5/thumbnails/38.jpg)
![Page 39: ICAWC 2013 - How the Digital Revolution is Transforming Organisations -Bertie Bosredon](https://reader033.vdocuments.net/reader033/viewer/2022052821/5549bcbbb4c905fc7f8b4e1d/html5/thumbnails/39.jpg)
![Page 40: ICAWC 2013 - How the Digital Revolution is Transforming Organisations -Bertie Bosredon](https://reader033.vdocuments.net/reader033/viewer/2022052821/5549bcbbb4c905fc7f8b4e1d/html5/thumbnails/40.jpg)
*
Internal culture !!(towards) the end of silo working!
![Page 41: ICAWC 2013 - How the Digital Revolution is Transforming Organisations -Bertie Bosredon](https://reader033.vdocuments.net/reader033/viewer/2022052821/5549bcbbb4c905fc7f8b4e1d/html5/thumbnails/41.jpg)
![Page 42: ICAWC 2013 - How the Digital Revolution is Transforming Organisations -Bertie Bosredon](https://reader033.vdocuments.net/reader033/viewer/2022052821/5549bcbbb4c905fc7f8b4e1d/html5/thumbnails/42.jpg)
![Page 43: ICAWC 2013 - How the Digital Revolution is Transforming Organisations -Bertie Bosredon](https://reader033.vdocuments.net/reader033/viewer/2022052821/5549bcbbb4c905fc7f8b4e1d/html5/thumbnails/43.jpg)
* Digital Awareness!
Area! Digital Awareness!Steps! Beginner! Intermediate! Advance!
Skills! Trends & tools! Understand your audience!
Collaborative working!
Knowledge acquired!
• Digital first!• Key trends!• Communication tools !• Tactics used at Scope!• Our digital strategy!• Working with us !
• Segmentation !• User persona!• User experience!• The right message / ask for the right audience!• Examples of targeted messages !• Safeguarding!
• Establishing requirements!• Defining objectives!• Preparing a brief!• Technology, !• Content and assets!• Budget!• Key principles of project management!• Engaging your team!
Delivery! Induction!Team meeting!FAQs!Webinars!
Workshop!Project coaching!!
Workshop!One-to-one training!
Stakeholders!
![Page 44: ICAWC 2013 - How the Digital Revolution is Transforming Organisations -Bertie Bosredon](https://reader033.vdocuments.net/reader033/viewer/2022052821/5549bcbbb4c905fc7f8b4e1d/html5/thumbnails/44.jpg)
Social Media!
Activity Social media
Principles Consistent, inclusive, coherent, brave, agile, empowered
Skills Stage1 SM100
Listening
Stage 2 SM200
Engaging
Stage 3 SM300
Measuring
Stage 4 SM400
Recruiting external
‘champions’
Stage 5 SM500
Planning a campaign
Requirements (tools & resources)
Guidelines, platform/tools
training, online training
module
Online training module, tools,
software
Online training module,
tools, software, workshop
Online training module,
tools, software, guidelines
Workshop, 121 training, case studies, online training
module
![Page 45: ICAWC 2013 - How the Digital Revolution is Transforming Organisations -Bertie Bosredon](https://reader033.vdocuments.net/reader033/viewer/2022052821/5549bcbbb4c905fc7f8b4e1d/html5/thumbnails/45.jpg)
Measurement and evaluation !
Area Measurement and evaluation
Principles Consistent, coherent, shared, results-driven, person-centric
Skills ME100
Introduction to web analytics
ME200
Benchmarking (sector,
movement) and objectives
setting
ME300
Converting objectives into web metrics
ME400
Interpreting data and producing
reports
ME500
Communicate results across the movement
Requirements (tools & resources)
Workshop, webinar,
guidelines, software
Templates, case studies,
workshop, webinar
121 training, workshop, webinar,
guidelines, FAQ,
glossary
121 training, templates, guidelines
Workshop, 121 training, case studies
![Page 46: ICAWC 2013 - How the Digital Revolution is Transforming Organisations -Bertie Bosredon](https://reader033.vdocuments.net/reader033/viewer/2022052821/5549bcbbb4c905fc7f8b4e1d/html5/thumbnails/46.jpg)
*
Digital First!
! Technology!! open source!! cloud!
! External engagement!! Change of tone!! Brand positioning!
! Reach!! Digital services!! Online tools!
! Internal culture!! Conversations!! Co-owned project!! Shared skills!
![Page 47: ICAWC 2013 - How the Digital Revolution is Transforming Organisations -Bertie Bosredon](https://reader033.vdocuments.net/reader033/viewer/2022052821/5549bcbbb4c905fc7f8b4e1d/html5/thumbnails/47.jpg)
*
Discussion:!What are our key challenges?!!- Technology!- External Engagement!- Reach (services)!- Internal culture!
![Page 48: ICAWC 2013 - How the Digital Revolution is Transforming Organisations -Bertie Bosredon](https://reader033.vdocuments.net/reader033/viewer/2022052821/5549bcbbb4c905fc7f8b4e1d/html5/thumbnails/48.jpg)
*
Finding solutions!