From Street to SofaThe Story of Betty

From Street to Sofa

• Betty’s needs in a new home• Generating Interest in Betty• Matching to the prospective owner

Meet Betty• Betty is a 1 year

old cat with 4 kittens.

• This is Betty’s second pregnancy.

• The kittens are now 6 weeks of age.

• Mrs Baldwin contacted the nearby Cats Protection centre.

Understanding What Betty Needs from her New Home

• Acceptance Form• Appropriate environment and enrichment• Basic behavioural assessments and

desensitisation• Fostering

Acceptance Form

Appropriate Environment

and Enrichment

Generating Interest in Betty• Betty is ready to

find a new home after the vet gave her the all clear.

• Betty has been neutered & her kittens have all been neutered at 8 weeks.

• All the kittens have found new homes, but what about Betty?

So, how can we help Betty find a new home?

Get them through the door

HOW?

Digital - e.g. Website, social media, YouTube, fundraising pages (e.g. UK - Justgiving), #Trending

Non-Digital - e.g. Newspaper editorial or paid advertising, posters, word of mouth, specific homing events

In-Direct - e.g. General events, word of mouth, feet on the street, alongside other work

• What have been your best ideas?• What hasn’t worked for you?• Think about times where you’ve had a

lot of people through your door (or on the phone/email etc.)

• Could you have made more of that situation?

DIGITAL

#MuttbombingWhen a mutt, or a mixed race rescue dog, intentionally interrupts a strangers’ photo on Instagram to find a home. Muttbombing is an initiative created by Dallas Pets Alive.

VIDEO

PAID

UN-PAID

Indirect – Feet on the

Street

I do not believe you can do today's job with yesterday's methods and be in business tomorrow.

Nelson Jackson

• Be prepared to change old ideas that no longer work.– Be prepared to let go of organisational

traditions.– Review success (or failure) regularly.– Leave your ego at the door, the animals have

no use for it.

• Don’t be scared of admitting that an idea wasn’t successful

…and move on to better ones.

Soon you will have to get a bigger door!

…..To the Sofa

Process

• Homefinder form• Meeting Betty• Making a decision• Additional steps• Cooling off• Taking Betty home

Why choose you

• Provide information• Short simple process• Quick and easy transaction• Good value• Competition

IN 2013 CATS PROTECTION • Rehomed and reunited over 45,000 cats and

kittens• We neutered 158,000 Cats and kittens• We reached an audience of over 15,000 with

our education talks

OUR MAIN AIMS AS A CHARITY

Our vision is a world where every cat is treated with kindness and an understanding of its needs

Cats Protection Centre Managers

Michelle Igoe- London

Lindsay Tempest- Norfolk

Jane Holt- Mansfield