Internal Branding – How Leaders

Can Unleash The Power Of Their

Brand

Presented by

Patrick Kariwo

July 2013

ICAZ

POWER OF NETWORKS:

Strong Relationships

Presented by Patrick Kariwo

quote

• “ the opposite of networking is not working”

“There is no such thing as self made success”

“no one cares how much you know until you

show how much you care”

“you can’t be limited to working with people who

look like you, think like you, eat like you. It is not the

difference but character that counts

IQ is not everything

Early stages of a career are largely

analytical

The keys to success

• Influence

• Persuasion

• Engagement

• Picture here...

The new currency

• SOFT SKILLS

REPUTATION

CUSTOMER RELATIONSHIPS

BUSINESS ALLIANCES

IDEAS

INTELLECTUAL CAPITAL

INTERDEPENDENCE

Definition - INTERDEPENDENCE

• Interdependence is a collaborative value that

develops when a business builds a sense of

community

Emerging Realities

• Traditional definition of leadership

• Boards & HR – managing higher risk

• Paradox of Globalisation

• Diversity – demographics / ideas

• Flexibility – prized currency

• Open talent economy – contract culture

impact

• “the emotional impact on your customers will

be in direct proportion to the social impact of

your purpose”

Stanchart short film

Why Interdependence

• Today’s leaders work with outsourcing

partners

• Negotiate joint ventures

• Develop products with customers/suppliers

• Work with investors, media and regulators

• It is imperative to work with those who do not

speak our language, but share our values and

have the skills we require

Across Organisational Boundaries

• (pic of obama and staff)

• Obama – acknowledging his staff video

Pause for Thought

• Consider that all major work nowadays is

undertaken by teams. This implies that the

ability to get along with others will determine

our success more than any other quality.

• The Carnegie Institute states that 85% of all

the problems you will ever have................

Emotional Intelligence

• Self regulation – ability to control or re direct disruptive impulses & moods – to think before acting

• Motivation – passion to work for reasons that go beyond money / status. Pursuing goals with energy and persistence

• Empathy – skill in treating people according to their emotional reactions

• Social skill – proficiency in managing relationships & networks. Ability to find common ground / build rapport

Consider this

• Net worth = network not self worth

• Develop your social currency

Networking is investment

• Good networking is not about immediate

gratification – Don Corleone

• There is tremendous power in those more

experienced

• The lack of perspective and context will hurt

you

• 70% of work comes through networking

justification

• The quality & scope of your network as a

differentiator

• Such connections help to solve to solve

problems – transition into new roles –

implement with effectiveness

• It pays to encourage networking

Steps To Better Networking

Networking defined

• Perhaps picture of a road fading into the

distance..??

• Networking may be defined as your route to

market as seen through your social, sporting,

church groups....

How to network

• Value and use diversity – within and outside

the organisation – diversity is good for

innovation and new approaches

• Collaborate when the situation demands it – it

is not a moral choice but a necessity (GNU/

musical producers & singers)

• Develop listening skills – empathise with your

partners’ fears and motives

Networking – how?

• Authenticity – people need to know that what they see is what they get “pulling a goo network together takes time, effort & sincerity”)

• Practise the law of indirect effort – appreciate them (please & thank you)

• Approval and praise –

• admiration (traits & possessions)

• be agreeable (people will forget what u said, watu did but not how u made them feel)

finally

“you must tell a story worth telling to be a brand

worth sharing”

Internal Branding – How Leaders

Can Unleash The Power Of Their

Brand

Presented by

Patrick Kariwo

July 2013

PK Advisory Services

Email: patrick@evolutiongroupltd.com

Mobile:+263 773 607 179

Tel: +263 4 301 144/6/9