icca association masterclass seminaricca association masterclass seminar 25 september 2015 london...
TRANSCRIPT
ICCA Association Masterclass Seminar 25 September 2015 London
Dermot Ryan
Head of Congresses and Events
European Academy of Allergy and Clinical Immunology
The views and opinions are those of the presenter and do not represent those of the speaker’s employer
DISCLOSURE
“Inspirational” Keynote
• Focus on bigger picture – how
associations are changing and potential opportunities/threats
• How associations can add
value and how venues/destinations can help
Associations – main sources of revenue Registration revenue from face-to-face events
Exhibition and sponsorship
Scientific journals
Revenue from other educational products
Grants
Products and services e.g. advertising, training, consultancy
Membership dues
Source: EFPIA
Source: EAACI
Growing membership In a survey of 154 mid-to-large sized associations, 59% increased membership, 31% unchanged and 10% had decreased membership*
A larger study of nearly 900 associations found 53% had an increase in total members**
* ASI’s 2014 Member Engagement and Performance Survey
**2014 Membership Benchmarking Report from Marketing General Inc (MGI)
Changing Leadership Profile
Professor Antonella Muraro Professor Elisabeth Bel First female President of EAACI First female President of the European Respiratory Society
Changing Membership Profile
Impact of Millennials
Born after 1980
Grew up alongside technology
Largest generation yet
High expections
Pharmaceutical compliance fewer attendees?
smaller exhibitions?
diminished attendee experience?
more association resources required to manage – examples: the Netherlands regulatory environment
Creating new revenue sources Attracting more global attendees
Looking beyond traditional sponsors for new opportunities
Case Study American Speech-Language-Hearing Association
What can you do?
How can destinations/venues help associations add value to their meetings
(and perhaps gain a competitive edge)?
Fostering Event Legacies
Moving behind traditional corporate social responsibility (CSR) models
Leading on Technology
Things are moving fast...
iBeacons
Support connectivity
Capitalising on the Sharing Economy
But facilitating sharing for event organisers... • Sharing build-up costs with other associations • Reusing/repurposing carpet or other products • Other ideas?
