ice bucket challenge - a look at the numbers
DESCRIPTION
Have you wondered if the ICE BUCKET CHALLENGE is really increasing donations to ALS? We look at the numbers and let you know.TRANSCRIPT
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#ICEBUCKETCHALLENGE
#ALSICEBUCKETCHALLENGEINVOLVES DUMPING A BUCKET OF ICE WATER OVER YOUR HEAD TO RAISE AWARENESS AND PROMOTE DONATIONS FOR AMYOTROPHIC LATERAL SCLEROSIS (ALS).
MATT LAUER
MARK ZUCKERBERG BILL GATES PATRIOTS NFL TEAM
RULES
1. BE CHALLENGED
2. RECORD A VIDEOa. ACCEPT CHALLENGEb. POUR BUCKET OF
WATER ON HEAD (PREFERABLY COLD)
c. CHALLENGE OTHERS
3. SHARE
4. DONATE– $10 IF ACCEPTED – $100 IF CHALLENGE NOT
ACCEPTED
CHALLENGE MUST BE COMPLETED WITHIN 24 HOURS
WHAT IS ALS?
• AMYOTROPHIC LATERAL SCLEROSIS OR ALS IS A DISEASE IN WHICH CERTAIN NERVE CELLS IN THE BRAIN AND SPINAL CORD SLOWLY DIE.
• EVERYDAY, AN AVERAGE OF 15 PEOPLE ARE NEWLY DIAGNOSED WITH ALS. AS MANY AS 30,000 AMERICANS MAY CURRENTY BE LIVING WITH ALS.
• ALSO CALLED LOU GEHRIG’S DISEASE. • AVERAGE LIFE EXPECTENCY OF A PERSON WITH ALS IS 2 TO 5 YEARS.
STEPHEN HAWKING
HOW IT BEGAN…
petefrates.com
THE CHALLENGE WAS STARTED BY PETE FRATES, A FORMER DIVISION 1 BASEBALL PLAYER FOR BOSTON COLLEGE AND HAS LIVED WITH ALS SINCE 2012.
NOW LETS LOOK AT THE NUMBERS…
TENNESSEE TITANS NFL TEAM
$2.5 MILLIONDONATIONS TO THE ALS ASSOCIATION IN 2013
(JULY 29, 2013 TO AUGUST 25, 2013)
2013
SOURCE: ALSA PRESS RELEASE 8/25/2014
$79.7 MILLIONDONATIONS TO THE ALS ASSOCIATION IN 2014
(JULY 29, 2014 TO AUGUST 25, 2014)
2014
SOURCE: ALSA PRESS RELEASE 8/25/2014
3088% IncreaseBetween Same Periods in 2013 and 2014
SOURCE: ALSA PRESS RELEASE 8/25/2014
1.7 MILLION NEW DONORS
ACCORDING TO THE ALS ASSOCIATIONAS OF 8/25/14
SOURCE: ALSA PRESS RELEASE 8/25/2014
ON FACEBOOK ALONE 2.4 MILLION ICE BUCKET CHALLENGE VIDEOS HAVE BEEN UPLOADED AS OF 8/18/14.
AS OF 8/17/14, THERE HAVE BEEN 2.2 MILLION MENTIONS OF ICE BUDGET CHALLENGE ON TWITTER.
JEFF BEZOS
ASHTON KUTCHER
Freddie FreemanGeorge W. Bush Michael Jordon
Lebron James Martha Stewart
#STRIKEOUTALS
SOURCES
Press Release: Ice Bucket Challenge Donations Reach $79.7 Million, www.alsa.orghttp://petefrates.comThe Pete Frates Fund, petefrates.com.
Please Donate
Pete Fratespetefrates.com/contribute
ALS Association www.alsa.org/donate
THANK YOU
DYLAN GRAHAM DIGITAL MARKETING SPECIALISTEDIFICE GROUP, INC. EMAILAUTOMOTIVEMARKETING.COM
GEO-TARGETED DIGITAL EMAIL MARKETING