ICE – The Origins

Bob Brotchie - Paramedic for the East of England Ambulance Corp in the U.K.

Bob is responsible for promoting the idea of using the term “ICE” in cell phones to assist first responders locate “next of kin” in mass casualty situations.

ICE – The Symbol

ICE – In Case of Emergency

ICE – Main Elements

ICE - Cards

ICE – Sticker Applications

ICE – Cell Phones

ICE – Emergency Medical Contact Info

ICE - Posters

Smart-ICEfor smartphones

ICE – International Recognition

ICE – Workplace Safety

ICE – When You Ride or Drive

ICE – Emergency Vehicle Uses

ICE - Easy to Promote

ICE - Supported Near You

What ICE is NOT!

So, Maybe ICE is 4 You?