icitizen 2010: engaging your most fanatical fans
DESCRIPTION
How Gain engages with its Gainiacs, as they are affectionately known, is a case study in optimal flow of content between brands, consumers and communities. Paul and Rob will highlight the social interactions, shareable content, fan engagement tactics, and mobile initiatives that Gain orchestrates in order to be in continuous contact with its fans.TRANSCRIPT
Engaging Your Most Fanatic FansiCitizen 2010: Go with the Flow, Embracing the Real-time Web
Shared 2/28/10 by Jennifer M. on Gain’s Facebook page
Gain on Facebook
• Approximately 1,000 fans prior to conversion• Ran one reach block ad on Facebook February 22• More than 90,000 people joined the Gain page• Now more than 140,000 people “Like” the page
currently• 98 percent of comments are positive to neutral• Gain fans have an average of 97 friends on Facebook
which causes a ripple effect when comments are posted• Organic (voluntary) posts are nearly equal to the
responsive comments
Shared 2/22/10 by Rebecca S. on Gain’s Facebook page
Shared 2/28/10 by Missy F. on Gain’s Facebook page
Shared 4/20/10 by Ismary P. on Gain’s Facebook page
