digital engagement / participation in museums

订婚或参与博物馆 II social engagement tool (SET)

ENGAGEMENT IS A MATTER OF

LIFE AND

DEATH

• connect

Why is she taking this picture? What will she be thinking? Is she going to share it?

write a 'tweet' / microblog in 140 characters (western), or the limited amount for microblogging in Chinese/eastern characters, about an object you know, have or want

• your favorite

What is the most intriguing, activating, addictive, engaging digital media application you have experienced so far? Can you explain why you think it is good?

was it about connectivity? did it help build a relationship? did it bridge a gap?

• combining media, building curiosity

• a basis for social (media) engagement

stra

tegy

stra

teg

y

strategy

• powersource

vision beckoning power

imaginative + influencing draw attention / give direction

mission working power creating solutions + awareness problem solving / promise

relation recruiting power

connecting, behavioral change, participation

core text that defines the organization (Look:) (,because) (and so…)

• powersource, 3 layers

vision beckoning power

mission working power

relation recruiting power

core text core textcore text

1. organization 2. project/exhibition

3. visitor perspective

Look

because

and so…

I see

how it works

it means to me

• powersource / idea

1. describe the powersource of your organisation, using: • visionairy/beckoning power (“look!”)

• missionairy/working power (“because...”) • relational/recruiting power

(“and so, that means for you”)

summarize them in one sentence…

we are going to answer the questions. You can do it on your own or discuss it with your neighbour(s). But everyone can write down the questions (or number them) and answer them.

• powersourceStep 1: write the core text that defines your museum vision mission relation Try to make a version that is more easy to understand and can be put in 3 sentences maximum.

Step 2: write the core text that defines your project (Look:) > What do you or does the visitor actually see? (,because) > why is this important, how does it work? What is the meaning? (and so…) > why should your visitor care? What does it mean to your visitor, how can the visitor contribute? Be brief, be imaginative, be true. Compare those two versions. Do they match? Do you have to change something?

• business model canvas

• context

2. What is concerning your audience, what is concerning the society?

3. What are the core values, considering your heritage?

4. What is the most daring ambition of your organisation?

5. Why are these values/issues/topics important for your fans?

6.Describeanissueyourvisitorisfacingwhendealingwithdailylife,informationoverflow,technology,medialiteracy,etc.

• business / proposition7. What is the value your museums is creating?

8. What are the main assets of your museum, what are you good at

9. What are the main activities?

10. How about your resources, how will they help?

11. Describe the most important relationships

12. Which distribution channels (“venues or meeting places”) does your museum use?

• crowd

• crowd

• crowd

• crowd

• excentric

crowd

your museum

• human

• business / proposition5 x R:

1. Research (audience / agora / themes / topics) 2. Resources (content, creation, crowd) 3. Reach/realm (media choice, timing, communities) 4. Relations / responsibility 5. Relevance!

13.who to follow and who to involve using social media: why and how could your organisation participate in society?

14.Who are the greatest fans and how can you maintain a (co-creation) relationship with them? What’s it worth? (visits, contributions / co-creation, meta-data, money, etc.)

• business / proposition15. Does every step, every interaction in the journey strengthen the

‘bold promise’ of your organisation? How can you make the world a better place , which relationships can be restored?

16. Are all your (digital) channels fit to have conversations about this 'bold promise'? Who is talking?

• your newest idea17. think of one item in your collection, one exhibition, one

educational effort… and create it again, but this time with digital media.

• base it on the outcome you generated with the Social Engagement Tool

• use the story arc

• your engagement, final question:

18. What are you going to do to make the world a better place?

Questions?Suggestions?Pleasesendane-mail:

tcmeereboer@gmail.comtheo@stichtingE30.nl

Tw.@theomeereboerFb/WeChat/G+:TheoMeereboer

StichtingE30.nlCOMMiDEA.nlerfgoed20.nl

collectiewijzer.nl inheritage.eu

谢谢 Thank you!