icon44€¦ · business model-01 02 03 we charge inr 100 for each session charge projection...
TRANSCRIPT
icon44
Make best education reachable to everyone
Problems
01
02
03
Currently online education is expensive
Problem #1
Not accessible to every child
Problem #2
Lack of group culture among students
Problem #3
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04 Problem #4
05 Problem #5
Lack of online universities in India
Lack of career guidance to students from their childhood
SolutionsSolution #1 : Introduce group learning in a batch of 5 students and it’ll reduce the cost tremendously
Solution #4 : Build a network of people who can guide a student in their career path for the lifetime
Solution #3 : Introduce group learning in a batch of 5 students and this way students will learn the culture of group learning
Solution #2 : Proper marketing is required to spread the concept of online live tutoring in small towns, villages and metro cities
Solution #5 : Build a online university where college students and professors are studying on a live platform
How the system will work Our Mission What We See
Currently a student pays an average of INR 300 or more per hour to the tutor for 1 on 1 tutoring . Our mission is to introduce group study . In a batch of 5 students every student will pay INR 100 / hour thus a teacher earns INR 500 per hour and in a batch of 10 students every student will pay INR 50 / hr thus a tutor earns INR 500 per hour .
So we see that by introducing group study online the effective cost to every student has reduced to INR 100 or INR 50 per hour which is too cheap compared to 1 on 1 tutoring . And moreover the tutor earns more in a group tutoring compared to 1 on 1 tutoring . Of course 1 on 1 tutoring is also available in our platform.
Student Page : This is unique with our platform. A student creates a web page with us as his/her profile and shows it to others to increase his/her network with relevant people like influencers in the society like scientists, professors etc.
The Product
step 1 step 2
Step 3 Step 4
icon44 satisfies tutors and students through an easy to use online platform .
Students searches for a tutor for a specific subject in the portal .
Students reads reviews of tutors and books a session
the first session will be free for the students and the subsequent sessions are paid onlineUnique world changing culture and attitude .
Market
Size
-
Three Years Projection
Paid User Base In Edtech Will Grow 8X From 1.6 Mn In 2018 To $1.96 BnIn 2021 . A study by KPMG and Google in India reveals that online education in India will see approximately 8x growth in the next five years, says a recent report by Google, KPMG. This will have a significant impact on the online education market that has a potential to touch $1.96 Bn by 2021 from where it stands now i.e. $247 Mn. Traditional education system (such as classrooms, tuitions) are slowly losing their importance as both students and educators embrace what online education startups offer. The next five years are expected to present immense growth opportunities for all categories in the online education space.
Section BreakThis text can be replaced with your own text
We have developed the website : www.icon44.mytutoring.co . Students and tutors can signup separately on the same portal
Where We Are-
How Big Can This Get
This is a global technology platform, it is possible to launch the platform globally for students and tutors around the globe
95%
85%
80%
85%
10%
Spread Around The Globe
Taking it to small towns and villages-
Tutoring Needs
01
Internet Connectivity
02
Proper marketing is required to spread
the concept to small towns and villages
Marketing
03
people in small towns and Indian villages
are still not using the online platform for
their tutoring needs
even though good internet service is
available in these places
Why are students opting for online education
Better concentration at home 01
Convenience02
Variety of courses03
Students access large sized content such as video
sessions
04
Business Model-
01 02 03
We charge INR 100
for each session
Charge Projection Advertising
At 1000 tutors , our projecte
d revenue is USD 6850
Daily or USD 25,00,000
Yearly ( If a tutor teaches at
least a minimum of 5 hours
daily )
Highly targeted advertising :
Mobile , Email and Web
distribution
CompetitionIts established presence and niche market give icon44 a competitive edge
Vedantu
Direct Competitor
Byjus
Direct Competitor
Meritnation
Direct Competitor
Competitive Advantage-
Media And Advertising
Platform
Existing Technology
We are building the most
sophisticated platform to
introduce group tutoring in
a group of either 5 or 10
students
the existing technology does
not have this , it's the reason
we are winning
icon44 is a tech company that
takes the best from media and
advertising .
Marketing And Sales PlanWhere can this be advertised
-40
Advertise Here
Advertise Here
Advertise Here
Yellow Pages
Advertise Here
Microsoft Advertisements
Advertise Here
01
02
03
04
05
We Have Learned ThatCurrent Market Scenario
Current user base for
online education largely
consists of school
students and working
professionals
Consumption (Demand)
Players typically cater to
both primary and
secondary supplemental
education and test
preparation categories
simultaneously
Online Platform (Supply)
Primary and secondary
education and test
preparation categories
require highly customised
offerings
Product Offerings
Courses offered currently
act as supplement so
classroom education and
as substitutes to tuition
classes market
Substitute
Courses are offered as
subscription packages for
a set of subjects
applicable to a particular
class
Market Characteristics
Lack of awareness of
online offerings prove to
inhibit rapid growth of the
category
Lack of AwarenessStudents gain
frequent
performance
updates which
enables them to
continuously
monitor their
competitive
readiness
Unique Offerings
Future OutlookIncreased demand in domestic market and export opportunities in selected Asian market is expected to drive the
future for online primary and secondary supplemental education
Players in this segment have
witnessed demand from overseas;
west Asian countries are emerging
as an attractive export opportunities
for this category
Overseas Demand
Value added services such as
career counselling and enhanced
progress tracking could further
increase adoption levels
Career Counseling
New age learning techniques can
have a significant impact on the
adoption of online channel for this
category
Impact
The Team
FounderSuvendu Chakraborty01
Technical AdvisorJitendra Jojawar02
Design AdvisorRajest Mistry03
Thank you-