iconic signage and it’s place in the modern day sign arena
TRANSCRIPT
Iconic Signage And It’s Place In The Modern Day Sign Arena
Most of you, but not all of you, either aren’t old enough to have gone to a baseball game in the
30’s or a Johnny Cash concert in the late 50’s, or, you don’t live close enough to the home of one
of the largest music scenes in Nashville, TN, to
have seen or even know what a Hatch Show
Print is. But, Hatch Show Prints, a printing
icon in Nashville was founded in 1879 and has
been producing event posters that have captured
the imagination with their simplistic design and
old school look.
The technology used at this Nashville-based
printing house has never changed, only the
faces of the customers: from Elvis Presley to
Elvis Costello, Johnny Cash to Bruce Springsteen, Etta James to Kid Rock, the Carter Family to
Taylor Swift, and many others. While Hatch Show Prints’ name is synonymous with the music
business, its posters promoting football and baseball games, state fairs, stock car races, and
picture shows reflect the originality of American Pop Culture.
Like all other forms of art, the posters and signs of Hatch
Show Print are designed to make us stop, admire and enjoy
the originality put into each print. Most signs today are
meant to capture your imagination, entice your senses and
compel you to purchase something that is going to make you
a better person or happier. But Hatch Show Prints are
loaded with snappy graphics, punchy titles, humor and
irony. It’s ultimately what makes them irresistible. Hatch
Show Prints, is still a working letterpress and design shop,
creating posters today using the same letterpress methods as
yesterday.
Sign companies of today, utilizing modern technology are
able to duplicate the iconic look created by Hatch Show
Prints and bring an old-school flavor to modern day signage. Whether your future customers are
an ice cream stand, a concert hall or any event company utilizing promotional advertising,
Hatch-style printed signage is sure to capture the imagination of their existing customer-base and
more importantly attract new customers who will be drawn to its Pop Culture based appearance.
Contact us to find out how you can be a Signworld Owner and create amazing signage and
capture the imagination of your community and beyond!