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All rights reserved. No part of the material protected by this copyright notice may be

reproduced or utilized in any form or by any means electronic or mechanical, including

photocopying, recording, or by any information storage and retrieval system, without

the written permission of the copyright owner.

© 2018, ICORIA (European Advertising Academy)

© 2018, Enrique Bigne, Universitat de València

ISBN: 978-84-09-01953-3

COLLABORATORS

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EXHIBITORS

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Welcome

17th International Conference Brand Communication with Multi Touchpoints

Valencia, June 21-23

The Department of Marketing of the School of Economics at the University of Valencia is delighted

to welcome you to Valencia, Spain, for the 17th International Conference on Research in

Advertising (ICORIA) taking place on June 21-23, 2018.

The conference theme “Brand communication with multi touchpoints” encourages new insights into

how profitability and customer engagement are affected by multiple and very diverse consumer

touchpoints in an omni-connected world.

The ICORIA starts on June 21st, 2018 with the 5th doctoral colloquium and a welcome reception. On

Friday June 22nd and Saturday 23rd 2018, the conference hosts the presentation of 133 papers on

various topics related to advertising and communication. More touch points include a Gala dinner on

Friday night and a sightseeing tour on Saturday. The venue is the University–Business Foundation of

the University of Valencia, which is located in the historic city centre of Valencia.

There aren’t many cities like Valencia, which can harmoniously combine the remnants of its most

distant past, dating to the year 138 BC, with the most innovative and avant-garde buildings from the

new millennium. Valencia is trade, culture, cinema, theatre, magic, museums and business. It is one

of the most active cities in Europe for fairs and conferences. Thanks to its location, Valencia has

historically been Spain’s Mediterranean port giving it a special charm, along with fine sand and pure

water. The vastness of the sea and the closeness of the mountains make the Valencian coast uniquely

attractive.

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Conference chair and Programme Chair

Enrique Bigné, Professor of Marketing

Committee Members:

Joaquín Aldás, Professor of Marketing

Luisa Andreu, Associate Professor of Marketing

Víctor Ballester, Associated Professor of Marketing

Pedro Canales, Assistant Professor of Marketing

Antonio Carlos Cuenca, Associate Professor of Marketing

Rafael Currás, Associate Professor of Marketing

Asunción Hernández, Assistant Professor of Marketing

Inés Küster, Professor of Marketing

Carmen Pérez, Assistant Professor of Marketing

Marcelo Royo, Professor of Marketing

Carla Ruiz, Associate Professor of Marketing

Isabel Sánchez, Associate Professor of Marketing

Silvia Sanz, Associate Professor of Marketing

Natalia Vila, Professor of Marketing

Organising Committee

ICORIA 2018

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LIST OF REVIEWERS LIST OF REVIEWERS

RECTORATE BUILDING

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Reviewers FIRST NAME LAST NAME Akos Varga Alexander Schouten Alexandra Crăciun Alicja Grochowska Andrea Ettinger Andreu van Hooft Anna Rößner Annemarie Nanne Barbara Mueller Bartosz Wojdynski Bradley Wilson Brahim Zarouali Carla Mingolla Carlos Flavian Carmen Torrecilla-Moreno Caroline Lancelot Miltgen Claire Segijn Clara Muela-Molina Cristian Buzeta Daniel Bruns Daniela Buzova David Waller Dieneke Van de Sompel Don Schultz Edith Smit Enrique Bigne Erik Hermann Esther Rozendaal Eva Van Reijmersdal Ewa Maslowska Fabiënne Rauwers Fabrice Desmarais Fang Fang Li Fei Fan Feixiang Zhang Freya De Keyzer Gauze Kitirattarkarn Goele Aerts Goldi Tewari Guda van Noort

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Hamed Aghakhani Heribert Gierl Hilde Voorveld Huw O'Connor Hye Jin Yoon Ilse Pit Inés Küster Ingrid Moons Isabell Koinig Jana Daume Jana Schneider Joanna Strycharz John Swasy Jorge Serrano Malebran Joseph N. Pitt Juan Kong Julia Durau Julie Bilby Kang Li Katharina Ninaus Katherine Baxter Kostoula Margariti Kristina Auxtova Lachezar Ivanov Lars Bergkvist Laura Herrewijn Laurent Muzellec Lawrence Ang Liane Lee Lily-Xuehui Gao Liselot Hudders Lucia Porcu Luisa Andreu M. Shirin Gatter Maggie Fung Malgorzata Karpinska-Krakowiak Manuela Lopez María-José Miquel-Romero Marieke Fransen Marijke De Veirman Marijn Meijers Mark Kilgour Martin Eisend Martin Waiguny Michaela Elram

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Mingyi Gu Morana Fuduric Morteza Abolhasani Nate Evans Nico Heuvinck Paola Remmelswaal Patrick de Pelsmacker Patrick Hartmann Peeter Verlegh Peter Neijens Purvendu Sharma Rodrigo Uribe Ruchi Gupta Sally Laurie Salman Saleem Salvador Del Barrio-García Samantha Swanepoel Sandra Praxmarer-Carus Sangruo Huang Sara Rosengren Sarah Schaefer Saravudh Anantachart Sebastian Ullrich Shalom Levy Shintaro Okazaki Simone Krouwer Sonja Bidmon Stefan Bernritter Steffi De Jans Stephan Winter Steve Oakes Svenja Diegelmann Svetlana Bialkova T. Bettina Cornwell Terri Chan Theo Araujo Tim Smits Tobias Langner Ulla Hakala Ulun Akturan Valeria Noguti Vesna Zabkar Yaniv Gvili Young Shin Lim Zeph van Berlo

ICORIA 2018

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CONFERENCE PROGRAMME

THE CENTRAL MARKET

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ICORIA2018 Conference Programme Overview

Thursday 21st June

19:00-21:00

Welcome reception Botanical Garden of the University of Valencia

http://www.jardibotanic.org/visitavirtual/ https://goo.gl/maps/69K4Nd277Du

Friday 22nd June 9:00-13:30

Sessions ADEIT. The University–Business Foundation of the University of Valencia

http://espacios.adeituv.es/en/premises/ https://goo.gl/maps/NaEEkzvdxZD2

13:30-15:15

Lunch

15:15-18:15

Sessions

20:00- 24:00

Mediterranean gala Dinner

Azul Sunset Point

http://azulsunsetpoint.com/ Saturday 23rd June

9:30-13:30

Sessions ADEIT. The University–Business Foundation of the University of Valencia

http://espacios.adeituv.es/en/premises/ https://goo.gl/maps/NaEEkzvdxZD2

13:30-15:00

Lunch

15:00-18:00

Sessions

19:00-21:00

Social event: Valencia D.O. wine

https://goo.gl/maps/zoQw31adm7q

User: ADEIT

Password: adeit2015

Guidelines for presenters

Presenters are asked to make their way to the room in which they are presenting a minimum of ten minutes prior to the start of the session to allow them to meet the chair of the session. All presenters have 10 to 15 minutes for their presentation depending on number of presentations and length of the sessions (if 3 presentations and one hour session then 15 minutes, if 4 presentations and one hour session then 10 minutes; a 12 to 15 minutes per presentation rule applyes for the one and a half hour sessions), with 5 minutes immediately after their presentation, to take questions from the audience. Presentation must be uploaded in advance using breaks. The programme contains a high number of presentations and it is therefore imperative that the sessions start and finish on time. Please ensure you keep within your allocated presentation time otherwise the Chair will ask you to conclude.

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ICORIA2018 Conference Programme Synthetic

   THURSDAY  21

   

19:00‐21:00 Welcome reception          

FRIDAY  22  

Room 1.1  Room 1.3  Room 1.4  Room 2.4  Room 2.3 

9:00‐10:30 PRIVACY AND 

DATA COLLECTION ON LINE REVIEWS 

ADVERTISIG EFFECTIVENESS 

I ENGAGEMENT 

  EFFECTIVE TACTICS I: COPY AND CONTENT 

10:30‐11:00  Coffee    

11:00‐12:00 NATIVE 

ADVERTISING TWITTER MESSAGES 

CHABOTS  INFLUENCERS ADVERTISING CREATIVITY 

12:00‐13:30 SPONSORED CONTENT 

ENDORSERS AND SOURCE EFFECTS I

FOOD ADVERTISING 

AND PLACEMENTS 

EFFECTIVE TACTICS II 

ADVERTISING PROCESSING 

13:30‐15:15  Lunch    

15:15‐16:00  Key note speaker: JORDI GUIX (Assembly Hall)) 

16:00‐16:45  Key note speaker: WENDY MOE (Assembly Hall) 

16:45‐17:15  Coffee    

17:15‐18:00 CSR 

COMMUNICATION B2B 

COMMUNICATIONIMC 

HUMOR AND GENDER IN ADVERTISING 

MULTICHANNEL AND TOUCH POINTS 

           

20:00‐24:00 Mediterranean gala Dinner          

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SATURDAY 23 

Room 1.1  Room 1.3  Room 1.4  Room 2.4  Room 2.3 

  

ADVERTISING EFFECTIVENESS 

II 

INSTAGRAM AND UGC 

CROSS‐CULTURAL 

ADVERTISING I 

SSMM ADVERTISING I: PERSONALIZED 

COMMUNICATION 

ADVERTISING COPY AND CONTENT 

  9:30‐ 10:30 

  

10:30‐11:00  Coffee    

11:00‐12:00  Meet the editors session (Assembly Hall) 

12:00‐13:30 

SPECIAL SESSION: THE VIRTUAL REALITY IMPACT 

ENDORSERS AND SOURCE EFFECTS II 

BRANDS AND CONSUMER BEHAVIOUR 

ADVERTISING AGENCIES 

RESPONSE TO 

ADVERTISING

EAA BOARD MEETING Room 1.5 

  

13:30‐15:00  Lunch    

   SSMM ADVERTISING II 

ADVERGAMINGOFFENSIVE 

ADVERTISINGBRANDING 

CROSS CULTURAL II 15:00‐16:00 

16:00‐16:30  Assembly (Assembly Hall) 

16:30‐17:00  Coffee 

17:00‐18:00 

IJA EDITORIAL BOARD MEETING 

16:30‐17:15         IJA ASSOCIATE 

EDITORS MEETING 17:15‐18:00 

ADS PERCEPTION AND MEMORY 

MEDIA PLANNING 

INBOUND MARKETING 

  

19:00‐21:00  Social Event          

User: ADEIT Password:

adeit2015

ICORIA 2018 SESSIONS PROGRAMME

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CONFERENCE VENUE. ADEIT BUILDING

FRIDAY 22ND OF JUNE

9:00-10:30. PARALLEL SESSION 1

Session 1.1. PRIVACY AND DATA COLLECTION Room 1.1+1.2 Session Chair: Sanne Holvoet Sophie Boerman, Sanne Kruikemeier and Frederik Zuiderveen Borgesius

Blocking ads and deleting cookies: A panel study exploring online privacy protection behaviour

Brahim Zarouali, Valerie Verdoodt, Michel Walrave, Karolien Poels, Koen Ponnet and Eva Lievens

Adolescents’ persuasion skills and privacy protection strategies in the context of targeted advertising on social networking sites: Implications for regulation

Ignacio Redondo and Gloria Aznar The effects of knowledge of ad blockers and attitude toward online advertising on ad blocker usage

Laurien Desimpelaere, Liselot Hudders and Dieneke Van de Sompel

If you’re not Paying for it, You are the Product: Children’s and Parents’ Perceptions of Online Data Collection Practices for Commercial Use.

Session 1.2. ON-LINE REVIEWS Room 1.3 Session Chair: Tim Smits Ewa Maslowska, Claire Segijn, Khadija Vakeel and Vijay Viswanathan

How Consumers Use Online Reviews to Make Decisions: An Eye-Tracking Approach

Xijia Hu and Stephan Winter The Effects of Abstract vs. Concrete Mindsets on the Persuasiveness of Online Reviews: A Construal Level Perspective

Goele Aerts, Tim Smits and Peeter Verlegh

Say your name: How language concreteness in online consumer reviews mediates the effect of reviewer identification on review helpfulness

Carla Ruiz Mafe, Enrique Bigne and Rafael Curras

How does the sequence of valence of online reviews affect behavioral intentions?

Session 1.3. ADVERTISING EFFECTIVENESS I Room 1.4 Session Chair: Martin Eisend Caroline Lancelot Miltgen, Cristel Russell and Anne-Sophie Cases

Consumers and Facebook Advertising: A Social Exchange Perspective

Claire Segijn and Martin Eisend A Meta-analysis into Multiscreening and Advertising Effectiveness

Malgorzata Karpinska-Krakowiak How to measure advertising effects? An experimental study on ratings versus pairwise comparisons

Sara Catalán, Eva Martínez and Elaine Wallace

Analysing mobile advergaming effectiveness: The role of game repetition, flow, and brand familiarity

Vijay Viswanathan, Khadija Ali Vakeel and Mototaka Sakashita

Is Real-Time Mobile Messaging Effective?

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Session 1.4. ENGAGEMENT Room 2.4 Session Chair: Patrick De Pelsmacker Cristian Buzeta, Patrick De Pelsmacker and Nathalie Dens

Motivations to use different social media types and their impact on consumer-brand engagement

Terri Chan Engaging Consumers in Brand Experience: The Role of Identification and Gamification

Zeph M. C. van Berlo, Eva van Reijmersdal and Guda van Noort

App Engagement Experience Types: On the Value of Branded App Engagement

Fabrice Desmarais and Alexandra Vignolles

Customer engagement through the vocal touchpoint: A cross cultural study.

Session 1.5. EFFECTIVE TACTICS I: COPY AND CONTENT Room 2.3 Session Chair: Tobias Klinke Victoria Villegas Navas, Maria Jose Montero Simo and Rafael Araque Padilla

Effects of cartoons food placements on children

Sandra Praxmarer-Carus and Stefan Wolkenstoefer

Vaccine Promotion: Enhancing the Effectiveness of Narratives Among Vaccine-Skeptical Parents

Andreu van Hooft, Frank van Meurs and Ilse van Mierlo

The Spanish bull or the Catalan donkey? L1 Catalan and L1 Spanish consumers’ response to the use of Catalan or Spanish in advertising in Catalonia

Tobias Langner, Tobias Klinke, Nader Fadl and Malte Christ

Making a (letter) case: The impact of letter capitalization on advertising headline perceptions

10:30-11:00 COFFEE

11:00-12:00. PARALLEL SESSION 2

Session 2.1. NATIVE ADVERTISING: EVALUATION, ENGAGEMENT AND TRANSPARENCY Room 1.1+1.2 Session Chair: Karolien Poels Dorit Zimand Sheiner, Ofrit Kol and Shalom Levy

The Differentiated Effect of Native Advertising Appeals in SNS

Simone Krouwer, Karolien Poels and Steve Paulussen

Moving towards transparency for native advertisements on news websites - a test of more detailed disclosures

Simone Krouwer, Karolien Poels and Steve Paulussen

Exploring readers’ evaluations of native advertisements in a mobile news app

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Session 2.2. TWITTER MESSAGES: CONTENT AND EFFECT Room 1.3 Session Chair: Lotte M. Willemsen David Flores and Enrique Bigne Tweeting About the Television Programs Boosts TV Viewership Hannelore Crijns, Veroline Cauberghe, Liselot Hudders and Ilona Buteneers

Twitter and Terrorism: Insights from a Quantitative Content Analysis of Tweets about the Attacks in Brussels, Belgium

Komala Mazerant and Lotte M. Willemsen

The Time is Right: increasing the success of topical advertising by using temporal characteristics

Session2.3.CHATBOTSRoom1.4SessionChair: Evert Van Den Broeck

Hilde Voorveld and Theo Araujo Persuasion via virtual assistants: The influence of modality and human name on persuasion knowledge, concerns and persuasive outcomes

Evert Van Den Broeck, Brahim Zarouali and Karolien Poels

A First Look into the Determinants of Retargeted Chatbot Advertising Effectiveness

Brahim Zarouali, Evert Van den Broeck, Karolien Poels and Michel Walrave

Predicting consumer responses to commercial chatbots on Facebook: the role of cognition and affect

Session2.4.INFLUENCERSRoom2.4SessionChair:Jana Schneider

Kuan-Ju Chen, Jhih-Syuan Lin and Yan Shan

Influencer marketing in China: examining the effects of parasocial identification, engagement, and inferences of manipulative intent on self-esteem

Jana Schneider and Franz-Rudolf Esch Influencer marketing and its impact on the advertised brand

Julia Durau and Sandra Diehl The Effects of Social Media Fitness Influencers on Attitude and Behavioral Intentions

Session2.5.ADVERTISINGCREATIVITYRoom2.3SessionChair:ScottKoslowJulie Bilby, Stefan Petersen and Lukas Parker

The role of creativity in a digital world: Advertising practitioner views from China

Shunichi Murao The United States and Japan: Comparative Research on Creativity and The Effect of Account Planning

Huw O'Connor, Mark Kilgour and Scott Koslow

Absorptive Capacity in Creative Advertising Development.

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12:00-13:30. PARALLEL SESSION 3

Session 3.1. SPONSORED CONTENT Room 1.1+1.2 Session Chair: Marijke De Veirman Martin Eisend, Farid Tarrahi, Eva Van Reijmersdal and Sophie Boerman

What are the effects of disclosing sponsored content? A meta-analysis

Loes Janssen and Marieke Fransen Written Honesty is the Best Policy: Effects of Disclosure Explicitness and Disclosure Modality on Brand Responses via Critical Attitudes

Marijke De Veirman and Liselot Hudders

Disclosing Sponsored Instagram Posts: The Role of Message-Sidedness and Material Connection with the Brand

Eva Van Reijmersdal, Esther Rozendaal, Liselot Hudders, Veroline Cauberghe, Ini Vanwesenbeeck and Zeph van Berlo

Effects on Children of Disclosing Sponsoring in Vlogs

Steffi De Jans, Liselot Hudders and Veroline Cauberghe

How an Advertising Disclosure Alerts Teenagers to Sponsored Vlogs: The Moderating Role of Influencer Transparency

Session 3.2. ENDORSERS AND SOURCE EFFECT I Room 1.3 Session Chair: Lars Bergkvist Rodrigo Uribe, Enrique Manzur and Marlyn Serra

Born and Raised on the Web: The Superiority of Micro Celebrities over Traditional Celebrities as Endorsers

Stefan Bernritter, Stephan Winter, Peeter Verlegh and Edith Smit

Brands with benefits: brand- and network-related drivers of engagement with social advertising

Clara Muela-Molina, Salvador Perelló Oliver, Mª Victoria Campos Zabala and Alfonso De La Quintana García

Deception by Endorsers. An Empirical Analysis of Deceptive Claims in Advertising

Daniel Bruns, Tobias Langner and Lars Bergkvist

When your celebrity endorser turns into Dracula: The vampire effect revisited

Session 3.3. FOOD ADVERTISING AND PLACEMENTS Room 1.4 Session Chair: Joseph N. Pitt

Joseph N. Pitt and Lawrence Ang The Effectiveness of Authenticity in Source and Product Styling on Food Advertising

Amar Moty, Yaniv Gvili and Aner Tal Promoting Perceived Food Healthiness by Motion: The Effect of Visual Rhetoric in Advertising

Donya Shabgard, Kelley Main and Hamed Aghakhani

Advertisement’s Dessert Portrayal and Consumer Perceptions of Taste

Kelly Contreras Galleguillos, Michelle Zuleta Alamos, Jorge Serrano Malebran and Diana Veneros Alquinta

Analysis of purchase behavior of food with nutritional warning labels: The case of the law of nutritional composition of food and its advertising in Chile

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Session3.4.EFFECTIVETACTICSIIRoom2.4SessionChair:JohnSwasy

Yuting Liu and Morikazu Hirose The Effects of Subtitled Commercials for Deaf People: An interview survey in Japan

David Badajoz and Angel Rodriguez-Bravo

The effect of ambience sound on communication effectiveness

John Swasy and Anusree Mitra Comprehension of Qualified Disclosures: The Case of Market Leadership Claims

Daniel Belanche, Carlos Flavian and Alfredo Perez-Rueda

Stimulating users in online pre-roll ads, how to use arousal for different advertising audiences

Session3.5.ADVERTISINGPROCESSINGRoom2.3SessionChair:JanaDaumeSerena D'Hooge, Patrick Vyncke, Liselot Hudders and Veroline Cauberghe

The Paradox of Negative Emotional Appeals in Commercial Advertisements

Kei Mineo How the Need for Cognition Moderate the Effect of the Presence of Third-party Certification Seals on Consumer’s Ad Perception

Emma Beuckels, Liselot Hudders, Klaas Bombeke, Verolien Cauberghe and Vadim Lapère

The Impact of Advertising Congruity and Dynamics in a Media Multitasking Context

Jana Daume and Verena Hüttl-Maack How curiosity-inducing advertising affects consumers’ responses: An examination of different curiosity triggers and resulting processes

13:30‐15:15LUNCH

15:15‐16:00KEYNOTESPEAKERI:JORDIGUIX(AssemblyHall)16:00‐16:45KEYNOTESPEAKERII:Prof.WENDYMOE(AssemblyHall)

16:45‐17:15COFFEE

17:15‐18:15PARALLELSESSION4

Session4.1.CSRCOMMUNICATIONRoom1.1+1.2SessionChair: Barbara MuellerIsabell Koinig, Sandra Diehl and Barbara Mueller

CSR and Gender In The Pharma Industry: Effects of CSR Ad Appeals on Women and Men

Andrea Ettinger, Sonja Grabner-Kräuter, Shintaro Okazaki and Ralf Terlutter

The Mediating Effect of Perceived Consumer Effectiveness on Attitude towards CSR Communication

Sarah Schaefer, Sandra Diehl and Ralf Terlutter

Employees’ Background Matters! Insights into the Impact of CSR Communication on Employees Considering Sociodemographic Characteristics

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Session 4.2. B2B COMMUNICATION Room 1.3 Session Chair: Shalom Levy

Wei-Lin Wang and Edward Malthouse Managing B2B relationships with the engagement monitoring system

Matej Kovac and Vesna Zabkar Impact of Social Media and Email Engagement on Reputation and Trust in Online Service Context

Shalom Levy and Yaniv Gvili Online Shopper-Seller Communication and Shoppers’ Disposition to Negotiate Online

Session 4.3. IMC Room 1.4 Session Chair: Salvador del Barrio Ulun Akturan

Ad Content in Tight Cultures: Does Individualistic vs. Collectivistic Mindset Matter?

Luisa Andreu, Carmen Perez-Cabañero and Meagan Pillar

Influence of Instagram on travel decision making and destination image

Lucia Porcu, Salvador Del Barrio-García and Don E. Schultz

Do technological turbulence and innovative organisational culture trigger the achievement of brand competitive advantage? The role of message consistency and stakeholder orientation of IMC strategy

Session 4.4. HUMOR AND GENDER IN ADVERTISING Room 2.4 Session Chair: Martin Eisend Malgorzata Karpinska-Krakowiak and Martin Eisend

Real or Fake? The Effects of Real versus Fictitious Brands on Consumer Responses to Humor in Advertising Experiments

Lachezar Ivanov, Martin Eisend and Tomas Bayon

Gendering humor in advertising: A comparison of spontaneous and canned humor

Maria Voutsa, Leonidas Hatzithomas and Christina Boutsouki

Is this a joke? Disparaging humorous advertising effectiveness through the advertising character’s gender.

Session 4.5. MULTICHANEL AND TOUCHPOINTS Room 2.3 Session Chair: Li Hairong Mingyi Gu, Hairong Li and Zhibin Jiang

CharacteristicsofTouchpoints:ALiteratureReview

Lily-Xuehui Gao, Iguácel Melero Polo and F. Javier Sese

MultichannelIntegrationandtheCustomerExperience

Silvia Sanz-Blas and Daniela Buzova

DirectandindirectnegativeconsequencesofInstagramdependency

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SATURDAY 23RD JUNE

9:30-10:30. PARALLEL SESSION 5

Session 5.1. ADVERTISING EFFECTIVENESS II Room 1.1+1.2 Session Chair: Hayley Pearce

Julia Dudda No Further Need to Crack Nuts with the Green Sledgehammer: Enhancing the Effectiveness of Sustainability Communication by Analysing Consumer Reactions on Social Media

Elísabet Mora, Natalia Vila, Inés Küster and Cecilia Ugalde

To whom address a cause-related marketing campaign? The effect of experiential affinity on advertising effectiveness

Carla Mingolla, Liselot Hudders and Veroline Cauberghe

Jumping on the Sustainable Bandwagon: An Experimental Study on the Effectiveness of Heuristics in a Self vs. Other Benefit Frame to Promote Pro-Environmental Consumer Behavior.

Session 5.2. INSTAGRAM AND USER GENERATED CONTENT Room 1.3 Session Chair: Theo B. Araujo

Juan Kong and María Jesús Casals Carro

Are reviewer's emotions contagious? A study into the role of emotions in online movie review discussions on Douban.movie.com

Annemarie Nanne, Marjolijn Antheunis, Guda van Noort, Sander Wubben and Eric Postma

The use of computer vision to identify popularity predictors in visual brand-related User Generated Content

Ilse Pit, Guda Van Noort, Theo B. Araujo and Peter C. Neijens

How Consumers Present Brands on Instagram: Investigating Persuasive Characteristics in Visual Consumer-Generated Content

Session 5.3. CROSS-CULTURAL ADVERTISING I Room 1.4 Session Chair: Yorgos Zotos Barbara Mueller, Sandra Diehl, Ralf Terlutter and Morikazu Hirose

Humane-oriented CSR Appeals in Advertising: Consumer Perspectives from the East and the West

Anastasia Kononova and Claire Segijn Does multiscreening predict perceptions of advertising in different countries differently? A comparison between the United States and the Netherlands

Kostoula Margariti, Christina Boutsouki, Yorgos Zotos and Leonidas Hatzithomas

Cross Cultural Advertising: Is a Metaphorical, Visual Language Always The Answer?

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Session 5.4. SOCIAL MEDIA ADVERTISING: PERSONALIZED COMMUNICATION Room 2.4 Session Chair: Michel Walrave Joanna Strycharz, Guda Van Noort, Natali Helberger and Edith Smit

Consumer view on Personalized Marketing Communication: Overview of benefits and concerns reported by the users

Freya De Keyzer, Nathalie Dens and Patrick De Pelsmacker

Personalized advertising on Facebook: the role of perceived relevance, intrusiveness, information control and privacy protection

Evert Van Den Broeck, Karolien Poels and Michel Walrave

The Role of Advertiser- and Consumer-Controlled Factors in Evaluations and Perceived Outcomes of Personalized Facebook Advertising

Session 5.5. ADVERTISING COPY AND CONTENT Room 2.3 Session Chair: Svenja Diegelmann Augusta Evans, Giuseppe Emanuele Adamo and Barbara Czarnecka

Destination managers’ ambivalence towards the use of shocking advertising – an exploratory study

Vanessa Haltmayer and Heribert Gierl Do Parodies Really Sell? About the Effectiveness of Parodied Fine-Art Paintings in Advertising

Svenja Diegelmann, Katharina Ninaus and Ralf Terlutter

Fear Appeals in British Road Safety Campaigns against Mobile Phone Use While Driving: A Qualitative Content Analysis

10:30-11:00 COFFEE

11:00-12:00 MEET THE EDITORS (AssemblyHall) 12:00-13:30. PARALLEL SESSION 6

Session 6.1. Special Session. Marketing Transformation: The Virtual Reality Impact Room 1.1+1.2 Session Chair: Svetlana Bialkova

Svetlana Bialkova From Indoor to Outdoor: How Virtual Reality Reshapes Advertising?

Raymond R. Burke Virtual Reality for Shoppers Research

Carmen Torrecilla-Moreno, Guixeres Jaime and Mariano Alcañiz

Neuroscientific assessment in virtual reality of a planogram organized for consumption occasions.

Alexander Schnack, Malcolm J. Wright, and Judith L. Holdershawa

Virtual Reality in Marketing Research: In-store Shopper Patterns in an Immersive Virtual Simulated Convenience Store

Mariano Alcañiz, Jaime Guixeres, Enrique Bigné, and Javier Marín

A Methodological Framework Proposal for the Use of Virtual Reality in Advertising/communication Research

EAA BOARD MEERING 12:00-13:30 Room 1.5

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Session 6.2. ENDORSERS AND SOURCE EFFECT II Room 1.3 Session Chair: Maegan Verspaget

T. Bettina Cornwell and Helen Katz Transitioning from Yesteryear's Celebrity Endorser to Today's Influencer

Vasiliki Boukouvala and Prokopios Theodoridis

The Endorse Credibility Model in a High Intensity Plot Connection Placement Context

Anna Rößner, Erik Hermann and Martin Eisend

Effects of ethnic minority vs. majority endorsers in advertising: The moderating influence of ethnic diversity in society

Alexander Schouten, Loes Janssen and Maegan Verspaget

Celebrity vs. Blogger Endorsements in Advertising, the Role of Identification, Credibility, and Product-Endorser Fit

Session 6.3. BRANDS AND CONSUMER BEHAVIOUR Room 1.4 Session Chair: Peter Neijens Anne Roos Smink, Guda Van Noort, Eva Van Reijmersdal and Peter Neijens

Do social use characteristics of an Augmented Reality experience matter? The effect of Snapchat’s sponsored lenses on brand connections and brand responses

Olga Kolotouchkina, Belén Puebla Martínez, Leticia Rodas Alfaya and Bárbara Pérez Muñoz

Country of origin recognition accuracy and world´s leading apparel brands: the phenomenon of global detachment

Artemis Panigiraki, Eirini Bazaki and Eirini Koronaki

Choosing righteously: the emotions of guilt and pride, the self-expression and the relationship to the Brand

Melanie Verstockt and Liselot Hudders

How Spending on Luxuries Leads to Prosocial Behavior: The Role of Guilt Feelings in the Effect of Luxury Spending on Charity Donations

Session 6.4. ADVERTISING AGENCIES Room 2.4 Session Chair: Charles R. Taylor

Scott Koslow, Huw O'Connor, Mark Kilgour and Sheila Sasser

Client-Agency Collaboration in New Account Pitches, Pay-for-Performance Systems and Pro Bono Work: “Ad-ventures” with a Double-Edged Sword of Agency Theory

Jürg Kaufmann Argueta Expanding Creativity + Code: How Advertising Agencies need to adapt their Creative Department in the Digital Age

Bradley James Wilson, David Roca, Charles R. Taylor and Camilo Villegas

The dark side of the cannes awards: ‘truchos’ or fake ads as seen by colombian creative agency staff

Jorge Del Río, Idoia Portilla and Jürg Kaufmann

The effect of advertising festival awards on the advertising agencies

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Session 6.5. RESPONSE TO ADVERTISING Room 2.3 Session Chair: Wonsun Shin M. Shirin Gatter and Verena Hüttl-Maack

How money priming affects the reaction towards competitive advertising for strong and weak brands

Silke Bambauer-Sachse and Priska Heinzle

Reactance arousal in the context of comparative advertising for goods versus services: The role of claim concreteness and type of product attribute

Kristien Daems, Patrick De Pelsmacker and Ingrid Moons

The effect of brand integration and brand interactivity on young teenagers’ brand memory, brand attitude and willingness to share personal data

Seounmi Youn and Wonsun Shin The effect of Facebook newsfeed ads on teens’ information disclosure: The interplay of persuasion knowledge, benefit-risk assessment, and ad skepticism

13:30-15:00 LUNCH

15:00-16:00 PARALLEL SESSION 7

Session 7.1. SOCIAL MEDIA ADVERTISING II Room 1.1+1.2 Session Chair: David Waller Jorge Serrano Malebran and Jorge Arenas Gaitán

Exploring fashion shoppable content acceptance in mobile social media: A TAM perspective

Joerg Tropp and Andreas Baetzgen How Snaps are framed. Consequences for advertising

Valeria Noguti and David Waller How motivations to use social media relate to mobile advertising outcomes

Session 7.2. ADVERGAMING Room 1.3 Session Chair: Tobias Langner Kathryn Charlton Experience counts: Categorizing in-game advertising Christian Gohlke and Frederic Nimmermann

Investigating the Influence of Fit-Articulation on the Perception of Incongruent Advertising in eSports

Nader Fadl and Tobias Langner How do you play? Investigating different role types of gamification applications and their impact on user engagement

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Session 7.3. OFENSIVE ADVERTISING AND ETHICS Room 1.4 Session Chair: Kristina Auxtova Salvador Perelló Oliver, Clara Muela-Molina, Alfonso de La Quintana García and Mª Victoria Campos Zabala

Radio Advertorials (RA): an Empirical Study from a Deontological Perspective

Salman Saleem, Sari Alatalo and Eeva-Liisa Oikarinen

Ethical controversy in advertising: An assessment of offensive advertising from Finland

Kristina Auxtova Behind the Rhetorical Scenes of Offence: A Rhetorical Analysis of Complained-about Offensive Ads

Session 7.4. BRANDING Room 2.4 Session Chair: Isabel Sánchez Nuria Alabau-Tejada, María-José Miquel-Romero and Manuel Cuadrado-Garcia

Product Placement in Video Games for Adolescents: Relevance of game-product congruity and product proximity

Javier Casanoves, Inés Küster, Natalia Vila, Pedro Canales and Asuncion Hernández

Creating Brand in Higher Education among Students

Session 7.5. CROSS-CULTURAL II Room 2.3 Session Chair: Yaniv Gvili

Gauze Kitirattarkarn, Theo Araujo and Peter Neijens

Is it me or us? How national and individual collectivistic-individualistic values influence engagement with brand-related user generated content

Shalom Levy, Yaniv Gvili and Hayiel Hino

Engagement of Ethnic-Minority Consumers with Electronic Word of Mouth (eWOM): The Pivotal Role of Intercultural Factors

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16:00-16:30 ASSEMBLY (AssemblyHall)

16:30-17:00 COFFEE

17:00-18:00. PARALLEL SESSION 8

Session 8.1. ADS PERCEPTION AND MEMORY Room 1.3 Session Chair: Heribert Gier

Antonia Kraus and Heribert Gierl Are Incomplete Advertisements More Effective? A Test of the Generation Effect and the Ambiguity Effect

Tanja Steinhart and Heribert Gierl Are Your Products Arranged in a Good Shape? The Effect of Entitativity on the Attitudes toward Family Brands

Magdalena Gąsiorowska, Justyna Olszewska and Alicja Grochowska

Product Knowledge and Memory Distortions in Print Advertisements: The Effects for Product Category and Information Similarity

Session 8.2. MEDIA PLANNING Room 1.4 Session Chair: Daria Gunina Salvador Del Barrio-García, Wagner A. Kamakura and Teodoro Luque-Martínez

The effect of economic and technological shocks on media markets

Don Schultz and Martin P. Block New Methods of Segmenting Media Audiences Daria Gunina, Vladislav Bína and Tomáš Kincl

Influences on Advertising Reach during Commercial Breaks

Session 8.3. INBOUND MARKETING Room 2.3 Session Chair: Edward Carl Malthouse

Sonja Bidmon Patient satisfaction with the primary care physician and usage of physician rating websites: how do they relate to each other?

Fang Fang Li, Jorma Larimo and Minnie Kontkanen

Social media marketing strategy: framework, review and research agenda

Bobby Calder, Morana Fuduric and Edward Carl Malthouse

Content Marketing: Definition and Typology

19:00-21:00 SOCIAL EVENT

IJA EDITORIAL BOARD MEETING 16:30-17:15 ROOM 1.1+1.2 IJA ASSOCIATE EDITORS MEETING 17:15-18:00 ROOM 1.1+1.2

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26BEST PAPER AWARDS

BEST PAPER AWARDS

THE CITY OF ARTS AND SCIENCES

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Best Student paper 2018

NOMINEES

How an Advertising Disclosure Alerts Teenagers to Sponsored Vlogs: The Moderating Role of Influencer Transparency Steffi De Jans, Liselot Hudders and Veroline Cauberghe

The effect of brand integration and brand interactivity on young teenagers’ brand memory, brand attitude and willingness to share personal data Kristien Daems, Patrick De Pelsmacker and Ingrid Moons

Is it me or us? How national and individual collectivistic-individualistic values influence engagement with brand-related user generated content Gauze Kitirattarkarn, Theo Araujo and Peter Neijens

App Engagement Experience Types: On the Value of Branded App Engagement Zeph M. C. van Berlo, Eva van Reijmersdal and Guda van Noort

If you’re not Paying for it, You are the Product: Children’s and Parents’ Perceptions of Online Data Collection Practices for Commercial Use Laurien Desimpelaere, Liselot Hudders and Dieneke Van de Sompel

The Time is Right: increasing the success of topical advertising by using temporal characteristics Komala Mazerant and Lotte M. Willemsen

Fear Appeals in British Road Safety Campaigns against Mobile Phone Use While Driving: A Qualitative Content Analysis Svenja Diegelmann, Katharina Ninaus and Ralf Terlutter

Analysis of purchase behavior of food with nutritional warning labels: The case of the law of nutritional composition of food and its advertising in Chile Kelly Contreras Galleguillos, Michelle Zuleta Alamos, Jorge Serrano Malebran and Diana Veneros Alquinta

Influences on Advertising Reach during Commercial Breaks Daria Gunina, Vladislav Bína and Tomáš Kincl

The Impact of Advertising Congruity and Dynamics in a Media Multitasking Context Emma Beuckels, Liselot Hudders, Klaas Bombeke, Verolien Cauberghe and Vadim Lapère JURY MEMBERS Lars Bergkvist, Shintaro Okazaki, Sara Rosengren, Carla Ruiz, Edward Malthouse

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Best paper 2018

NOMINEES

Celebrity vs. Blogger Endorsements in Advertising, the Role of Identification, Credibility, and Product-Endorser Fit Alexander Schouten, Loes Janssen and Maegan Verspaget When your celebrity endorser turns into Dracula: The vampire effect revisited Daniel Bruns, Tobias Langner and Lars Bergkvist How Consumers Use Online Reviews to Make Decisions: An Eye-Tracking Approach Ewa Maslowska, Claire Segijn, Khadija Vakeel and Vijay Viswanathan How curiosity-inducing advertising affects consumers’ responses: An examination of different curiosity triggers and resulting processes Jana Daume and Verena Hüttl-Maack How money priming affects the reaction towards competitive advertising for strong and weak Brands M. Shirin Gatter and Verena Hüttl-Maack Employees’ Background Matters! Insights into the Impact of CSR Communication on Employees Considering Sociodemographic Characteristics Sarah Schaefer, Sandra Diehl and Ralf Terlutter The effect of Facebook newsfeed ads on teens’ information disclosure: The interplay of persuasion knowledge, benefit risk assessment, and ad scepticism Seounmi Youn and Wonsun Shin Online Shopper-Seller Communication and Shoppers’ Disposition to Negotiate Online Shalom Levy and Yaniv Gvili Ad Content in Tight Cultures: Does Individualistic vs. Collectivistic Mindset Matter? Ulun Akturan Managing B2B relationships with the engagement monitoring system Wei-Lin Wang and Edward Malthouse JURY MEMBERS

Ray Taylor, Edith Smit, Patrick de Pelsmacker, Marcelo Royo, Martin Eisend

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29

SPEAKERS, SPECIAL SESSION AND COMPETITIVE PAPERS

SPEAKERS, SPECIAL SESSIONS AND COMPETITIVE PAPERS

GUEST SPEAKERS, SPECIAL SESSION AND COMPETITIVE

CATHEDRAL OF SANTA MARIA

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Guest Speakers Speaker: Wendy W. Moe (University of Maryland)

Wendy W. Moe is a Professor of Marketing and Director of the MS in Marketing Analytics at the Robert H. Smith School of Business, University of Maryland. She is a recognized expert in online marketing and social media and is the author of Social Media Intelligence. Professor Moe’s research has appeared in numerous leading journals. She serves on the editorial boards for Journal of Marketing Research, Journal of Marketing and Marketing Science and has been recognized by the American Marketing Association as the Emergent Female Scholar and Mentor in the field of marketing with the 2010 Erin Anderson Award. In addition to her academic work, Professor Moe has consulted for numerous corporations and government agencies, helping them develop and implement state-of-the-art statistical models in the context of web analytics, social media intelligence and forecasting. Currently she is the Director of the MS in Marketing Analytics and the Smith Analytics Consortium at the Robert H. Smith School of Business, University of Maryland, and also serves as Co-Editor in chief at Journal of Interactive Marketing

Speaker: Jordi Guix (Salvetti & Llombart)

Jordi Guix is an insights & marketing professional and consultant, with more than 20 years of experience around Brands, Consumer and Advertising from different angles and holistic view. He recently joined Salvetti & Llombart, a strategic insight consultancy as Associate Director. Previously, he was Global Head of Insights at Havas Media Group, dealing with Global clients, project management and research innovation focused on brand, consumer and communication. Before his global role, he led a team of 40 people in Spain & Portugal as Head of Data & Insights. Always linked to consumer knowledge and brand management, before joining HMG Jordi worked as a brand and category manager at Henkel (FMCG) and also as a client manager and brand consultant at Kantar Worldpanel focusing on Consumer Insights and Brand building. He is teaching at the Universitat of Barcelona, ESADE, Inesdi, ESIC, The Valley, Universidad de Salamanca, UEM: teacher of Marketing & Communication, Consumer Insights and regular speaker in global marketing and advertising forums.

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Special session

Organizers: Svetlana Bialkova (Utrecht University).

MARKETING TRANSFORMATION: THE VIRTUAL REALITY IMPACT

Abstract. Although Virtual Reality (VR) technology is increasingly employed in adverting, branding,

there is a need to understand how to create cut-through in capturing consumer attention, to navigate

choice, and to appropriately measure the behaviour dynamics within the VR environments. These

challenges are addressed with the VR special session. The talks encompass variety of studies on

broad range of VR technologies/devices, conducted across the globe. After a short introduction,

working implications are demonstrated, followed by a taxonomy of virtual experiences for

advertising and communication. The session will round up with interactive discussion and highlights

on VR impact for marketing transformation.

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MARKETING TRANSFORMATION: THE VIRTUAL REALITY IMPACT

1. From Indoor to Outdoor: How Virtual Reality Reshapes Advertising?

Svetlana Bialkova (Utrecht University)

2. Virtual Reality for Shoppers Research

Raymond R. Burke (Customer Interface Laboratory, Kelley School of Business, Indiana

University)

3. Virtual Reality in Marketing Research: In-store Shopper Patterns in an Immersive

Virtual Simulated Convenience Store

Alexander Schnack (Massey Business School, Massey University)

Malcolm J. Wright (Massey Business School, Massey University and Ehrenberg-Bass

Institute for Marketing Science, University of South Australia)

Judith L. Holdershaw (Massey Business School, Massey University)

4. A Methodological Framework Proposal for the Use of Virtual Reality in

Advertising/communication Research

Mariano Alcañiz (Instituto de Investigación e Innovación en Bioingeniería (I3B),

Universitat Politècnica de València)

Jaime Guixeres (Instituto de Investigación e Innovación en Bioingeniería (I3B),

Universitat Politècnica de València)

Enrique Bigné (Department of Marketing, Faculty of Economics, University of Valencia)

Javier Marín (Instituto de Investigación e Innovación en Bioingeniería (I3B), Universitat

Politècnica de València)

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33SOCIAL ACTIVITIES

SOCIAL ACTIVITIES

NORTH STATION

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34

AZUL SUNSET POINT

FRIDAY 20:00-24:00

Mediterranean gala dinner

THURSDAY 19:21:00

Wellcome reception

BOTANICAL GARDEN OF THE UNIVERSITY OF

VALENCIA

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35

CONSEJO REGULADOR

VINOS D.O.

SATURDAY 19:00-21:00 Social event

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36PARTICIPANTS LIST

PARTICIPANTS LIST

PALACE OF THE MARQUES DE DOS AGUAS

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37

Participants SURNAME NAME INSTITUTION

Abril Barrie María del Carmen

Universidad Complutense Madrid

Adamo Giuseppe Emanuele

EAE Business School

Aerts Goele KU Leuven Aghakhani Hamed Dalhousie University Akturan Ulun Galatasaray University Alabau-Tejada Núria Universitat de València Aldas-Manzano Joaquin Universitat de València Andreu Luisa Universitat de València Ang Lawrence Macquarie University Auxtova Kristina University of Edinburgh Aznar Gloria CEU San Pablo University Badajoz Davila Carlos David Universitat Autonoma de Barcelona Badenes Alberto Universitat de València Baetzgen Andreas Stuttgart Media University Ballester Riera Victor Universidad Valencia Bergkvist Lars Zayed University Beuckels Emma Ghent University Bialkova Svetlana Utrecht University Bidmon Sonja Alpen-Adria-Universitaet Klagenfurt Bigne Enrique Universitat de Valencia Bilby Julie RMIT University Block Martin Northwestern University Boerman Sophie ASCoR, University of Amsterdam Boukouvala Vasiliki University of Patras Bruns Daniel University of Wuppertal Buzeta Cristian Universiteit Antwerpen Canales Ronda Pedro Universitat de València Carlson Beth Adobe Catalán Sara Universidad de Zaragoza Chan Terri Hong Kong Baptist University Charlton Kathryn University of San Francisco Chen Kuan-Ju National Central University Christ Malte Bergische Universität Wuppertal Cornwell Bettina University of Oregon Crijns Hannelore Ghent University Cuenca Antonio C. Universitat de València Currás Pérez Rafael UniversitatdeValència Daems Kristien University of Antwerp Daume Jana University of Hohenheim

ICORIA 2018

38

De Jans Steffi Ghent University De Keyzer Freya University of Antwerp De Pelsmacker Patrick Universiteit Antwerpen De Veirman Marijke Ghent University Del Barrio García Salvador University of Granada Del Río Pérez Jorge University of Navarra Desimpelaere Laurien Ghent University Desmarais Fabrice university of waikato Diegelmann Svenja Alpen-Adria-Universitaet Klagenfurt Diehl Sandra Alpen-Adria University Klagenfurt

Dudda Julia EBS Universität für Wirtschaft und Recht

Durau Julia Alpen-Adria University Klagenfurt Edell Julie Duke University Eisend Martin European University Viadrina Ettinger Andrea Alpen-Adria-Universität Klagenfurt Evans Augusta University of Bedfordshire Fadl Nader University of Wuppertal Flavian Carlos University of Zaragoza Fuduric Morana University of Zagreb Gao Xuehui (Lily) Universidad de Zaragoza Gatter Shirin University of Hohenheim Gierl Heribert University of Augsburg Gohlke Christian Universität Siegen

Grochowska Alicja SWPS University of Social Sciences and Humanities

Grønholdt Lars Copenhagen Business School

Gu Mingyi Shanghai International Studies University

Guix Llopis Jordi University of Barcelona Guixeres Provinciale Jaime Quatechnion Gunina Daria University of Economics of Prague Gvili Yaniv Ono Academic College (OAC) Haltmayer Vanessa University of Augsburg Heinzle Priska University of Fribourg Hermann Erik European University Viadrina Hernandez Asuncion University of Valencia Herrewijn Laura Ghent University Hirose Morikazu Tokyo Fuji University Holvoet Sanne Ghent University Hudders Liselot Ghent University Hüttl-Maack Verena University of Hohenheim Ivanov Lachezar European University Viadrina Janssen Loes Tilburg University Kamakura Wagner Rice University

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39

Karpinska-Krakowiak Malgorzata University of Lodz Kaufmann Jürg University of Navarra

Keller Barbara University of Applied Sciences of Munich

Kilgour Mark University of Waikato Kitirattarkarn Gauze University of Amsterdam Klinke Tobias University of Wuppertal Koinig Isabell Alpen-Adria-Universität Klagenfurt Kolotouchkina Olga CEU San Pablo University Kong Juan University Complutense of Madrid Koslow Scott Macquarie University Kovač Matej Lexpera d.o.o. Kraus Antonia University of Augsburg Krouwer Simone University of Antwerp Küster Inés University of Valencia Lancelot Miltgen Caroline Audencia Business School Langner Tobias University of Wuppertal Larimo Jorma University of Vaas Levy Shalom Ariel University Li Hairong Michigan State University Li Fang Fang University of Vaasa Liu Yuting Waseda University Lopes Ana University of Antwerp Luque Martínez Teodoro University of Granada Malthouse Edward Northwestern University Margariti Kostoula Aristotle University of Thessaloniki Maslowska Ewa University of Amsterdam

Mazerant Komala University of Applied Sciences of Rotterdam

Mineo Kei Waseda university Mingolla Carla University of Ghent Mitra Anusree Mitra American University Moe Wendy W. University of Maryland Mora Elísabet University of Valencia Muela-Molina Clara Universidad Rey Juan Carlos Mueller Barbara San Diego State University Murao Shunichi Strategic Planning Institute Nanne Annemarie Tilburg University Neckel Martina Universität Augsburg Neijens Peter University of Amsterdam Noguti Valeria UTS O'connor Huw University of Waikato Oakes Stephen University of Liverpool Okazaki Shintaro King's College London Paggitz Anita Alpen-Adria-Universitaet Klagenfurt

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40

Paredes Pauline Universidad Autonoma de Barcelona Pearce Hayley Ghent University Perez Cabañero Carmen UniversitatdeValència Pérez Muñoz Bárbara CEU San Pablo University Pit Ilse University of Amsterdam Porcu Lucia Universidad de Granada Praxmarer-Carus Sandra Universität der Bundeswehr MünchenRedondo Ignacio Universidad Autónoma de Madrid Rößner Anna European University Viadrina Royo Vela Marcelo Universitat de València Ruiz-Mafe Carla UniversitatdeValència Sakashita Mototaka Keio University

Saleem Salman University of Vaasa. School of Marketing and Communication

Sanchez Garcia Isabel University of Valencia Sanz-Blas Silvia UniversitatdeValència Schaefer Sarah Desirée Alpen-Adria Universitaet Klagenfurt Schnack Alexander Massey University

Schneider Jana EBS Universität für Wirtschaft und Recht

Schouten Alexander Tilburg University Segijn Claire University of Minnesota

Selenzow Christina Augsburg University-Chair of Marketing

Serena D'hooge University of Ghent Serrano Malebran Jorge Universidad Católica del Norte Smink Anen Roos University of Amsterdam Smit Edith University of Amsterdam Smits Tim KU Leuven Steinhart Tanja University of Augsburg Strycharz Joanna University of Amsterdam

Swasy John Swasy American University, Washington D.C. USA

Terlutter Ralf Alpen-Adria-Universitaet Klagenfurt Tropp Joerg Pforzheim University Uribe Rodrigo Business School

Van Berlo Zeph Mathieu Christ

University of Amsterdam

Van De Sompel Dieneke Ghent University Van Den Broeck Evert University of Antwerp Van Hooft Andreu Radboud University Nijmegen CLS Van Reijmersdal Eva University of Amsterdam Verstockt Melanie Ghent University Vignolles Alexandra INSEEC Business School, France Vila-Lopez Natalia Universitat de València

ICORIA 2018

41

Villegas Navas Victoria Universidad Loyola Andalucia Voorveld Hilde University of Amsterdam Voutsa Maria Aristotle University of Thessaloniki Watson Sai WARC Whittaker Vicki Routledge, Taylor & Francis Wilson Bradley Universidad de los Andes Winter Stephan University of Amsterdam Youn Seounmi Emerson College Zabkar Vesna Univeristy of Ljubljana Zarouali Brahim University of Antwerp Zhou Xiaoying Universitat de València Zimand Sheiner Dorit Ariel University