ics case study 4

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INTRODUCTION OF COMPANY Shipping Business Wholly-owned subsidiary of SURIA Maritime solutions provider for the SURIA group of companies. Two subsidiaries – Green Port Sdn Bhd Sungai Emas Port Sdn Bhd Hafiz Hashim – Chief Financial Officer Vessel inspection & vetting – Major business Strategic alliances- Malaysian government

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Page 1: Ics case study 4

INTRODUCTION OF COMPANY

• Shipping Business

• Wholly-owned subsidiary of SURIA

• Maritime solutions provider for the SURIA group of companies.

• Two subsidiaries – Green Port Sdn Bhd

Sungai Emas Port Sdn Bhd

• Hafiz Hashim – Chief Financial Officer

• Vessel inspection & vetting – Major business

• Strategic alliances- Malaysian government

Page 2: Ics case study 4

SWOT ANALYSIS

Strength • Strategic alliances with various Malaysian government authorities• Skilled marine professionals

Weakness• Lack of quality staff – uncompetitive salary scale• Same CEO for 3 companies• Organization structure – very flat•

Opportunities Threat • Conflict between chairman and Hafiz• Repayment not fixed amount•

Page 3: Ics case study 4

ISSUES IN MARINECORP

• Value Creation

• Conflict between Chairman and Hafiz

• Capitalize expenses

• How to reduce cost?

• Cost Control• Operating cost

high – maintenance regularly, expertise people

• Value Based Management

• Organization Structure

• Very flat• Same CEO for 3

companies• Lack of quality

staff•

• Financial Perspective

• Economic earnings

• NOPAT• Residual

income• Dividend

payback back or invest it?

Page 4: Ics case study 4

RANKING OF COMPANIES

Green Port

MarineCorp

Sungai Emas Port

Page 5: Ics case study 4

Issues

1.Value Creation

2. Organization Structure

3. Financial Pespectives

Recommendation

-C- CSR- Increasing Customers- Capitalize the dredging cost – IFRS - Maximize Shareholders wealth - Repayment should be fixed

- 1 company 1 CEO- Multidivisional Structure- Provide remunerative for staff

- Pay dividend for shareholders-

Page 6: Ics case study 4

WHAT IF ANALYSIS