For more information, please visit www.icsc.org/2016EOS or call +44 20 7976 3100 | #ICSCEUROPE

ICSC European Outlet Conference22 March 2016

Creating Destinations

Business Design Centre, London, United Kingdom

In Association with:

ICSC Global Partner

ICSC European Partners

Learn what attracts retailers to a particular scheme and crucially, what are the deal-breakers

Challenge your approach to marketing to capitalise on the luxury travelling customers and the weekend destination appeal

Be inspired by the latest technology innovations which enable retailers to gain consumer insights, anticipate their needs and ultimately achieve more sales

The 11th ICSC European Outlet Conference is the must-attend European event focusing solely on the specialised outlet sector, delivering relevant content and networking opportunities throughout. It continues to bring brands, retailers, landlords, developers and investors together to exchange new ideas, explore the current trends and cover critical topics such as brand mix, expansion plans, asset management strategies and investment trends.

The focus for this year’s conference is ‘Creating Destinations’ as we seek to understand the importance of the ‘destination’ to deliver a compelling retail – and leisure – experience for our tourist shoppers. We aim to inspire, challenge and empower outlet professionals. We will explore how outlet centre developers and operators are enticing consumers into more frequent and longer trips, and arm you with the tools you need to successfully attract, engage and meet the needs of the travelling luxury consumer and local tourists alike.

Conference Chair

Michael Natas Deputy Managing Director, Development, McArthurGlen

Members

Scott Abbey Head of Retail B2C Development, ASICS Europe B.V.

Richard Ching Partner–OutletMallsValuation&Advisory,Cushman&Wakefield

Daniel Hayden Valuation & Advisory – International, CBRE

Sebastian Sommer Business Development Director Europe, Neinver

Franck Verschelle CEO, Advantail

Programme Planning Group:

Media Partners

Silver Sponsor

Gold Sponsor

ICSC European Outlet Conference

CREATING DESTINATIONS

ICSC European Outlet Conference

11:40 DEVELOPING AN OMNI-CHANNEL STRATEGY FOR THE OUTLET SECTOR

• How e-commerce will create new destinations for outlet shoppers

• Responding to an omni-channel customers’ journey to optimise the relationship between brands and shoppers

• What solutions do brands expect from centres?

Alister Meek, Operations Director and

Piotr Kreft, Head of E-commerce, FASHION HOUSE Group

Iñigo Pastor, Digital Business & Strategy Director, Neinver

12:25 DESTINATION RETAIL

Understanding the power and importance of ‘destination’ to our tourist shoppers and how to incorporate and leverage ‘destination’ into our marketing efforts and retail experience to capture touristtraffic

Anthony Rippingale, Head of Tourism, McArthurGlen

12:55 NETWORKING LUNCH

14:10 FINANCE AND INVESTMENT IN RETAIL

• Overview of the investment market

• Is the market becoming institutionalised – who are the new entrants?

• Investment predictions

Richard Ching MRICS, Partner – Outlet Malls, Valuation&Advisory,Cushman&Wakefield

Daniel Hayden, CBRE Valuation & Advisory – International, CBRE

Moderator:Timon Drakesmith, CFO, Hammerson and Managing Director, Premium Outlets

14:40 TECNHNOLOGY & INNOVATION: CHANGING THE FACE OF RETAIL

Explore how technology enables retailers and outlet centres to gain consumer insights, anticipate their needs and ultimately achieve more sales

Jasper de Vreugt, Managing Director, Mall-Connect

John Godfrey, ChiefCommercialOfficer,MOVVO

Gemma Noble, Global VP Sales and Marketing, Springboard Research

PROGRAMMETuesday, 22 March 2016

09:00 REGISTRATION AND NETWORKING

09:30 WELCOME ADDRESS

Conference Chair:Michael Natas, Deputy Managing Director, Development, McArthurGlen

Conference Moderator:

Alison Welham MRICS, Associate – Valuation &Advisory–OutletMalls,Cushman&Wakefield

09:40 TRUE LUXURY GLOBAL CONSUMER INSIGHT

An inspiring session exploring evolving consumer behaviour and values, how millennials are changing luxury and identify with brands, and the role of digital in the retail landscape

Federico Bonelli, Principal, The Boston Consulting Group

10:10 THE MACROECONOMIC AND SPENDING OUTLOOK

• Whatistheoutlookfortheglobalfinancialmarketsand how is this impacting on the retail market?

• What is the effect of slower growth in China and other emerging markets on consumers’ appetite for luxury/branded goods from Western markets?

• How has the fall in oil prices impacted on the consumer and tourists’ buying power? There are gains to disposable income but, overall, is this a win or a loss for retailers?

David Smith, Economics Editor, The Sunday Times

10:40 DEVELOPMENT OVERVIEW AND TRENDS

• How the outlet market has evolved and matured in Europe

• How important tourism is to business

• Where is future growth and opportunity coming from?

Alex McCulloch, Associate Partner, CACI

11:10 NETWORKING BREAK

The ICSC European Outlet Conference is running concurrently to SPREE Europe. Attendees are welcome to attend sessions in both events accordingly to their interest – please visit www.icsc.org/2016SPREEU for the SPREE Europe programme. Attendees of both events will have the opportunity to network with each other during the networking breaks.

ICSC European Outlet Conference

PROGRAMMETuesday, 22 March 2016

15:10 NETWORKING BREAK

15:40 RETAILERS AND OUTLETS – WHAT’S THE ATTRACTION?

• An insight into the German market in 2015 – key trends, the role of asset management, and emerging brands

• What opportunities do outlet centres present brands?

• How much does location, size, co-tenancy, buildingdesign,oramenitiescontributetotraffic,visit time, or sales?

• What attracts retailers to a particular scheme – what are the deal-breakers?

• What elements create a destination?

• What are retailers themselves doing to make their store a destination?

Scott Abbey, Head of Retail Development, ASICS EUROPE BV

Moderator:Barbara Horatz, Founder, B2U Consult

16:25 GREAT EXPECTATIONS

• Research shows that consumers still enjoy, and still want to, shop in physical stores and outlets – but competition for attention and time is higher than ever

• Convenience and exceptional service are essential for the modern consumer – especially luxury shoppers who value their time highly

• Consumers want to buy more than just a product – they want to feel an emotional connection and enjoy an experience every time they shop

• In the wake of omni-channel becoming the norm there is now an opportunity for physical retailers andoutletstoredefinetheirroleandpurpose–from adding a more personal touch to creating cultural hubs to evolving into a ‘third place’

Olly Chubb, Client Services Director, Canvas8

17:00 CLOSING REMARKS

Conference Chair:Michael Natas, Deputy Managing Director, Development, McArthurGlen

Conference Moderator:Alison Welham MRICS, Associate – Valuation &Advisory–OutletMalls,Cushman&Wakefield

17:15 NETWORKING DRINKS RECEPTION

Venue: Axis Bar, Hilton London Angel Islington

Register Online www.icsc.org/2016EOS

Online registration requires a valid credit or debit card. To pay by invoice, download the registration form from www.icsc.org/2016EOS

Deadlines To qualify for the Discounted Member fees, each registrant must be an ICSC member. To qualify for the Advance Registration fee, we must receive your registration and payment by 19 February 2016. For your name to appear in the delegate list, we must receive your registration and payment by 14 March 2016.

Sponsorship / Exhibition opportunitiesPlease contact Sally Stephenson for more information about sponsorship and exhibition opportunities on +1 847 835 1617or email sstephenson@icsc.org

Cancellations/substitutions Written cancellation and refund requests received by ICSC by 22 January 2016 will be awarded a full refund minus a €150 processing fee. Refunds on cancellations received between 23 January - 19 February 2016 will be subject to a 50% charge. From 20 February 2016 onwards, no refunds will be given. All requests for refunds must be received in writing by ICSC. Substitutions can be made at any time provided the delegate is from the same company and is an ICSC Member.

Data protection By entering your details into this form you agree to allow ICSC to contact you via mail, fax, e-mail, phone or otherwise regarding their services and events that may be of interest to you or your colleagues.

www.icsc.org/2016EOS +44 20 7976 3100 +44 20 7222 7791 icsc.europe@icsc.org

International Council of Shopping Centers/Europe LLC, 29 Queen Anne’s Gate, London, SW1H 9BU, United Kingdom

Ways to register

ICSC European Outlet Conference22 March 2016 • Business Design Centre, London, United Kingdom

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Registration Options

Advance Registration (until 19 February 2016) Discounted Member fee €375.00 + €75.00 VAT = €450.00

Non-member fee €500.00 + €100.00 VAT = €600.00

Standard Registration (from 20 February 2016)

Discounted Member fee €500.00 + €100.00 VAT = €600.00 Non-member fee €650.00 + €130.00 VAT = €780.00

Special Retailer OfferDiscounted Retailer fee €249.00 + €49.80 VAT = €298.80

Retailers who attend the ICSC European Outlet Conference on 22 March 2016 are eligible to be considered for a special discounted rate of €249 + VAT. If you would like to receive more information about this offer, please contact Emilie Carpp at ecarpp@icsc.org or download the registration form from www.icsc.org/2016EOS.

A 10% group discount is applied when registering three or more attendees from the same organisation at the same time. Group discounts are not valid for online registrations – please complete the registration form from the website.