ICSC Global Partner

ICSC European Partners

Cutting-edge insight and practical tools for retail research and asset

management professionals

www.icsc.org/europe+44 20 7976 3100

#ICSCEUROPE

REGISTER NOW!

1-2 December 2016 • Novotel Madrid Center, Spain

In association with

ICSC RETAIL STRATEGY &

TRENDS FORUM

Technology is transforming retail to make the shopper’s experience more efficient and innovative. How does authenticity fit into the equation?

We aim to create genuine quality places which people visit to shop, interact and socialise. In order to provide the full package and turn pure bricks and mortar into a successful (retail) destination, it is crucial to create a consumer experience by combining place, product and design in an authentic manner.

Retail research and asset management professionals will gather in Madrid to explore the theme ‘Authenticity – Adapt or Die’. Participants will come away understanding how behavioural data analytics are key to engaging consumers and help retailers provide a superior shopping experience. Gain practical ideas on how to integrate F&B effectively and leverage placemaking as a strategy in the digital age.

Group sessions addressing major topics facing our industry today offer participants practical tools which can be applied in your workplace. The event includes analytical case studies, blue sky thinking, and concrete data to support asset managers, shopping centre owners and researchers in their roles.

Event Sponsor

AUTHENTICITY: ADAPT OR DIE

Programme Planning Group Conference Co-ChairsPeter Cooper Director of Asset Management UK Retail, Hammerson plcInga Schwarz Head of Research Germany, Avison Young – Germany GmbH

MembersMagnus Åkesson Commercial Director , CityconHerman Kok Associate Director, Research & Concepts International Markets,

Multi CorporationMarrit Laning Head of Research & Strategy, RedevcoFrank Martin Director Asset Management, Hines IrelandEri Mitsostergiou Director, European Research, SavillsBeatriz Vidal Deputy Director, Asociacion Española de Centros y Parques Comerciales

Future-proofing retail – how to remain relevant in today’s evolving retail landscape.

“Shopping has always been strongly linked to emotions. Nowadays, we recognise the power of neuromarketing,

storytelling and placemaking to make our shopping centres the retail destinations of the future. Join us in

Madrid for an exciting conference and take home new ideas and practical solutions to make your

retail story truly authentic.”

Inga Schwarz Conference Co-Chair,

Head of Research Germany, Avison Young – Germany

GmbH

08:15 REGISTRATION AND NETWORKING

09:00 WELCOME ADDRESS

Bill Kistler Executive Vice President & Managing Director - EMEA, ICSC

Conference Co-Chairs: Peter Cooper Director of Asset Management UK Retail, Hammerson plc

Inga Schwarz Head of Research Germany, Avison Young – Germany GmbH

CONSUMERS

09:10 KEYNOTE: THE POWER OF BEHAVIOURAL DATA ANALYTICS IN RETAIL

How to use novel technology to develop a relationship characterised by trust between retailers and consumers

Obtain revolutionary insight into what consumers non-consciously want

Jon Sigurd Wegener Cognitive Neuroscientist, External Associate Professor, Department of Marketing, Copenhagen Business School

09:45 CASE STUDY: VIRTUAL REALITY – THE DAWN OF A NEW CUSTOMER-CENTRIC FORMAT

Will virtual reality (VR) deliver the radical shift in customer behaviour that we have seen with the internet and smartphones?

What is the true potential for VR to transform the retail experience and engage users in a unique way?

How will VR emulate and augment the social aspect of shopping?

Tim Fleming Executive Producer, Future Visual

THURSDAY, 1 DECEMBER 2016

PROGRAMME

10:05 RETAIL ASSET MANAGEMENT DURING STRUCTURAL CHANGE

Practical insight into how to generate asset performance and maintain asset values in times of disruption

Ryan PerrymanDirector, EMEA Digital and Information Systems, Asset Services, Cushman & Wakefield

Robin BevanDirector – Locations & Analytics Practice, Javelin Group

10:25 MARKETING KPIS & MEASUREMENT

How to measure your marketing success – defining and measuring ROI

How do these measures show the impact of marketing on a shopping centre’s overall value?

10:40 OPEN DISCUSSION

Moderator-led discussion with the speakers from the ‘consumers’ block

Moderator: Rosalind David Research, Insight & CRM Manager, Land Securities

11:05 NETWORKING BREAK

ICSC RETAIL STRATEGY & TRENDS FORUMNovotel Madrid Center, Spain

“Retail continually reinvents itself, but the pace of change has accelerated in recent years and this pace of change

is here to stay. The ICSC Retail Strategy & Trends Forum will provide us with a valuable opportunity to connect across the region, to learn, to provide

us with insights and inspiration and to help position us for inevitable future change.”

James Brown Chair, ICSC European

Research Group and Head of EMEA Research

and Strategy, JLL

ICSC RETAIL STRATEGY & TRENDS FORUMNovotel Madrid Center, Spain

RETAILERS

11:35 RETAIL TRENDS

What can we expect in the future from creating social destinations, enhancing the in-store experience, merchandising, payments, data and much more?

11:55 RETAILER CASE STUDY

How do retailers use analytics to tailor their strategy?

How do retailers perceive today’s reality and what do they envisage the future will look like?

What is their response to consumers regarding emerging trends?

How do retailers bridge their online presence and physical stores to provide a seamless and authentic consumer experience for their consumers?

How do retailers envisage asset managers getting recognition and value from the rental stream?

Carlos Romero Expansion Manager, El Ganso

THURSDAY, 1 DECEMBER 2016

12:15 RETAIL INNOVATION

The continuing evolution of retail with the blurring of the lines between shopping and leisure

How do asset managers respond to this challenge and their changing customer base?

Nigel Gillingham Director, Bruce Gillingham Pollard

12:35 OPEN DISCUSSION

Moderator-led discussion with the speakers from the ‘retailer’ block

Moderator: Chris Igwe Founder, Chris Igwe International

13:00 NETWORKING LUNCH

THURSDAY, 1 DECEMBER 2016

15:15 NETWORKING BREAK

15:45 GROUP SESSIONS CONTINUED

17:00 DESIGNING PLACES FOR CONSUMERS How do you approach placemaking and customer service

as an architect?

Friedrich Ludewig Founding Director, ACME

Davide Padoa CEO, Design International

18:00 NETWORKING DRINKS

PROGRAMME

14:00 GROUP SESSIONSAttendees may attend two out of three group sessions – one before and one after the Networking Break

A. UNDERSTANDING THE ADAPTIVE LOGIC OF THE CONSUMER MIND – THE KEY TO CREATING FUTURE PROOF (SOCIAL) SHOPPING ENVIRONMENTS Delve into the unconscious motivational underpinnings of shopping in order

to create robust and meaningful consumer segmentations and understand the added value of social aspects of shopping environments

Understand how recent scientific explanatory insight in the adaptive mind can help us to develop shopping environments best suited to the mindset of our (future) consumers

Advies & Strategieontwikkeling

Marie-Anne Simons Consumer Motivation Psychologist & Strategy Development, MindLogyx Retail

Advies & Strategieontwikkeling

Jan-Erik van Dijck Consumer Relations Specialist & Researcher, MindLogyx Retail

B. SHOPPING CENTRES OF THE FUTURE: A NEW CONTEXT Identify the main trends and new behaviours influencing consumers,

brands and new business models, and learn how they will impact the shopping centre industry

Pablo Torrecillas Head of Market Opportunities and Innovation, GfK

José Ignacio San Martin Head of Consumer Goods & Fashion Industries, GfK

C. RETAIL DESIGN Explore the relationship between architects and asset managers –

how to speak the same language to get a better and more authentic product

Friedrich Ludewig Founding Director, ACME

Davide Padoa CEO, Design International

“For a shopping centre to remain relevant, the asset manager needs a strategy based on a detailed understanding of the

customer and an awareness of the latest trends. If this resonates with you, and you are looking for real life

practical examples and an opportunity to connect with the industry, this year’s Forum in Madrid

should be in your diary!”

Raoul ThomassenChair, ICSC European Retail Asset

Management Committee and Deputy COO,

Atrium Group Services B.V.

PROGRAMMEICSC RETAIL STRATEGY & TRENDS FORUMNovotel Madrid Center, Spain

08:30 REGISTRATION AND NETWORKING

09:00 NEXT GEN LIVE!

Live streamed thought-provoking presentations followed by an interactive debate and questions from the audience and viewers online

Fiona Hamilton Global Head of Retail for International Brands, BNP Paribas Real Estate

Sponsors:

ESCT EUROPEANshopping centre trust

PLACEMAKING

10:00 THE ART OF PLACEMAKING Creating places which people enjoy – understanding the

key role that retail plays in energising city centres and driving development

How do you research and achieve “authenticity”? Harnessing authenticity in European urban planning,

city regeneration and retail

Charles Dunnett Managing Director, DunnettCraven

10:20 CASE STUDY: PLACEMAKING IN PRACTICE Fascinating insight into curating genuine quality places which

people visit to shop, interact and socialise

10:40 URBAN REGENERATION: LES TERRASSES DU PORT How does community engagement accelerate authenticity?

Jean-Philippe Mouton Managing Director, France, Hammerson

11:00 NETWORKING BREAK

11:30 THE SUCCESSFUL INTEGRATION OF FOOD & BEVERAGE WITHIN SHOPPING CENTRES Why do landlords want to expand/adapt/innovate

their F&B component? How do the business models of F&B operators differ from

retailers, and what are the implications for real estate? How can landlords benchmark the performance

of F&B occupiers? What is the future outlook for the F&B sector

within shopping centres?

James Brown Chair, ICSC European Research Group and Head of EMEA Research and Strategy, JLL

Sarah Cole Manager of International Research, ICSC

11:50 CASE STUDY: AUTHENTIC GASTRONOMY The journey from an abandoned cinema to a new concept What makes Platea Madrid an innovative retail destination?

Emilio Caprile Trucchi, MRICS Managing Director – Partner, Likeinvest, S.L.

12:10 RETAILER CASE STUDY What criteria are important to retailers when deciding

where to expand and selecting the right location? To what extent do retailers adapt their concepts

to each location?

12:30 KEYNOTE: CURATING VISIONARY PLACES AND EXPERIENCES How are authentic places being developed outside

of Europe and what can we learn from this? What does the future have in store for us in terms

of retail and architecture?

13:05 CLOSING REMARKS

Conference Co-Chairs: Peter Cooper Director of Asset Management UK Retail, Hammerson plc

Inga Schwarz Head of Research Germany, Avison Young – Germany GmbH

13:15 NETWORKING LUNCH

14:00 END OF EVENT

FRIDAY, 2 DECEMBER 2016

A one-day interactive training for asset management professionals

MAXIMISE YOUR TIME IN MADRID!Attend the ICSC Academy: Retail Asset Management on 30 November 2016 - the day before the Retail Strategy & Trends Forum.

Put your feet to the ground and gain tools for success in this one-day interactive training for retail asset management. Focusing on placemaking and adding value, industry experts and executives from across Europe lead participants through realistic strategies that can transform and optimise the

shopping centre space. Participants experience a rounded learning platform, leaving with fresh ideas for their portfolios and new contacts to boot! Why wait to create change? Start now and make your shopping centre a top retail destination for years to come!

Explore investment and redevelopment in the wake of Brexit and an ever-changing global economy

Implement small changes that will deliver big ROIs

Understand how research strengthens NOI

Learn how to support tenants and boost KPIs through leadership and collaboration

Examine robust case studies and work in small groups to discuss business problems and exchange ideas

Learning Objectives:

FINDING SOLUTIONS TO EVERYDAY DISRUPTORS

30 November 2016 • Novotel Madrid Center, Spain

ICSC ACADEMY: RETAIL ASSET

MANAGEMENT

Group discounts A 10% discount applies (*) when registering three or more delegates. Please note that this is not available for online bookings.

*T’s & C’s: Attendees must be from the same organisation, and have an active ICSC membership in order to be eligible for the group discount. They must also be registered and paid for at the same time.

Discounted Member Fee

Non-Member Fee

Advance Registration (until 7 October 2016)

€498.00 + VAT €798.00 + VAT

Standard Registration (from 8 October 2016)

€698.00 + VAT €948.00 + VAT

Advance Registration (until 7 October 2016)

€170.00 + VAT

Standard Registration (from 8 October 2016)

€270.00 + VAT

REGISTER ONLINEWWW.ICSC.ORG/EUROPE

For information on registration, please contact our team at icsc.europe@icsc.org

DeadlineTo qualify for the Advance Registration fee, we must receive your registration

and payment by 7 October 2016.

Terms, Conditions and Rules This Event Registration Form is subject to ICSC Terms, Conditions and Rules for Event Registrants available at www.icsc.org/event-terms-and-conditions, which are hereby incorporated by reference.

Cancellation of Registration All registration fees are non-transferable. All cancellations will be subject to a €20 cancellation fee. No refunds will be given for cancellations received from 23 November 2016 onwards (seven days or less before an event). All requests for refunds must be received by ICSC in writing.

REGISTRATION OPTIONS

WAYS TO REGISTER

Next GenerationThe Next Generation fee includes full access to the Retail Strategy & Trends Forum as well as the NEXT GEN LIVE! session.

The Next Generation fee is subject to approval. To be considered for this rate, please submit your CV or a link to your LinkedIn profile to Marsha Gittens: mgittens@icsc.org.

Combo OptionICSC Academy: Retail Asset Management, 30 November 2016

+ ICSC Retail Strategy & Trends Forum, 1-2 December 2016

Discounted Member Fee Non-Member Fee

Advance Registration (until 7 October 2016)

€349.00 + VAT €499.00 + VAT

Standard Registration (from 8 October 2016)

€499.00 + VAT €599.00 + VAT

www.icsc.org/europe +44 20 7976 3100 icsc.europe@icsc.org

International Council of Shopping Centers/Europe LLC, 29 Queen Anne’s Gate, London, SW1H 9BU, United Kingdom

ICSC Retail Strategy & Trends Forum 1-2 December 2016 • Novotel Madrid Center, Spain

AccommodationWe have negotiated excellent room rates at the event hotel: Novotel Madrid Center. To make your hotel reservation, please visitwww.icsc.org/2016RAMC and click on ‘Book Hotel’ (under additional links).

*Rooms are limited and are based on availability after which the hotel will provide the best available rate.