Introduction to ISDB-T -Benefits for social and economic development-

Seiji Takagi

Director General, Global ICT Strategy Bureau, Ministry of Internal Affairs and Communications, Japan

September 7, 2016

Data Broadcasting

Overview of ISDB-T

- High quality picture - Spectrum efficiency (Digital dividend)

Integrated Services Digital Broadcasting – Terrestrial

Standards for digital terrestrial broadcasting

Benefits of broadcasting digitalization

ISDB-T brings MORE benefits

Emergency Warning

Broadcasting

Mobile Broadcasting

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Mobile Broadcasting

(One-Seg)

What is One-Seg?

A broadcasting mode for mobile TV reception by smart phone, portable TV, tablet PC, car-TV, etc.

* Broadcasting mode of ISDB-T by One Segment out of 13 segments per channel

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Propose new styles of TV viewing

Enjoy One-Seg Anywhere!

On the Train…

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♪

♪

Enjoy One-Seg Anywhere!

In a Traffic Jam…

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Work with battery

One-Seg for Disaster Resiliency

Could cause… Black out

Cut line/ Congestion

But… Mobile TV is alive!

No Cut line/ Congestion

Free of charge

Volcanic eruption Earthquake

Flood Tsunami

NHK (public broadcaster) disseminated early warning and disaster information.

The East Japan Great Earthquake (11 March 2011)

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One-Seg Saved 40 Lives

Two police officers got a tsunami warning alarm via mobile TVs of train passengers. They quickly led the 40 passengers to a hill.

Yomiuri Shimbun (major Japanese newspaper),

March 29, 2011

Derailed train cars Shinchi Station

The hill

Evacuation Route

Passengers got on the truck here

Track of Japan Railway

Shinchi town hall

Pacific Ocean

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Affected people could watch mobile TV even in a blackout area.

Hope in the Dark

Sankei Shimbun (major Japanese newspaper), June 24, 2011

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“One-Seg” broadcasting

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Information to Local Areas without Electricity

Emergency Warning Broadcasting System

(EWBS)

Broadcasting Station

Transmitter Broadcasting Service Area

Government (Meteorological Agency, etc.)

EWBS = Emergency Warning Broadcasting System

What is EWBS?

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Emergency!

Emergency!

Automatically activated

Central government

Central government

Tsunami Observation System

Alert EWBS

National Institute

FAX Phone

Alert

Emergency Operation Center

National Institute

Siren

Rural area A

Up-link

- EWBS - Area code - Text message

Tsunami Disaster Prevention System in Peru

Warning System

EWBS Server

Transmitter

Rural area B

Rural area C

Alert

Alert

Alert

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Data Broadcasting

Sports

Game scores (Giants vs Swallows)

Recipe

Instructions for cooking

Results of other games today

Ingredients (beef, white wine, salt and pepper)

Professional Baseball

Name of dish (Rose beef)

Game summary

What is Data Broadcasting?

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Sports Hospital

Recipe Drama

News

Traffic

e-Government e-Education

Weather

Examples of Data Broadcasting in Japan

Water Level

Car Manufacturing

Hospitals in Natural Disaster

Today’s Games

Today’s Weather in Your City

Story

Cast

About Us

Rose Beef

Recipe

Wanted Persons Missing Persons

Examples of e-Government in Botswana

Supporting Measures for Farmers Knowledge of Cattle Breeding

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Traffic Information System by Utilizing Data Broadcasting

Collection

Centralization

Accumulation

Delivery

Broadcast

stations

Probe info

Location info

Traffic

information

Pilot project in Manila

Affordable system by utilizing data broadcasting

Feasibility Study (FY2015-2016)

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ISDB-T Community

ISDB-T in the world

Japan (Launched in 2003)

Peru (Launched in 2010)

Costa Rica (Launched in 2014)

Chile (Adopted in 2009)

Ecuador (Adopted in 2010)

Venezuela (Launched in 2011)

Argentina (Launched in 2010)

Philippines (Launched in 2015)

Bolivia (Launched in 2011)

Paraguay (Launched in 2011)

Uruguay (Adopted in 2010)

Brazil (Launched in 2007)

Botswana (Launched in 2013)

As of August 2016

Maldives (Adopted in 2014)

Honduras (Adopted in 2013)

Guatemala (Adopted in 2013)

Sri Lanka (Adopted in 2014)

Market Size of ISDB-T

１8 countries ６５５million-consumer market

Nicaragua (Adopted in 2015)

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ISDB-T International Forum

Periodically held by all ISDB-T-adopted countries.

hosted by Peru (2009), Argentine (2010), Brazil (2010), Chile (2011), Ecuador (2012), and Uruguay (2013), Brazil (2015)

Exchanging experiences and

ideas about ISDB-T. Uruguay 2013

Peru 2009 21

ISDB-T Seminars in Sri Lanka

November, 2013 March, 2015

The next seminar will be held in Colombo this fall.

Join us! 22

Conclusion

ISDB-T is …

Not just digitalization

Infrastructure for pursuing social and economic benefits

- Propose new life styles

- Enhance disaster resiliency

- Create new business opportunities

Expanding through international cooperation 24

Data Broadcasting

Emergency Warning

Broadcasting

Mobile Broadcasting