ict expo collaboration social business
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TRANSCRIPT
INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
We are the peoplejoin the real-‐/me conversa/on!
INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
Informa/on wants to be free
INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
Collabora'on
BelongingTrust
http://www.flickr.com/photos/library_of_congress/2178340815/
INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
emergence of networks
The scent of information....
http://www.flickr.com/photos/photonquantique/
INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
Cognitive Surplus?
INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
Collective Action
INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
Strategy?
http://www.flickr.com/photos/fylkesarkiv/4598345656/
Wayfinding - where are we heading...
INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
Sharing
Create a culture of sharing
http://www.flickr.com/photos/oochappan/70545772/
Closed model
Organizations internalize resources for value creation; restrict access to knowledge, and
protect intellectual property. DiGangi 2010
http://www.slideshare.net/eteigland
Background Image Source: http://www.flickr.com/photos/betta_design/922748164/
Open model
Organizations leverage both internal and external resources for value creation; strategically interact with environment
DiGangi 2010
http://www.slideshare.net/eteigland
Background Image Source: http://www.flickr.com/photos/puroticorico/441296576/
INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
Oxymoron
How do I give up controland still be in command?
INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
Open Innova/on
http://www.flickr.com/photos/66718489@N00/47491263/
Where do good ideas come from?
INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
Listen
http://www.flickr.com/photos/fabulousminge/2583367959/
INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
Filter Bubbles
http://www.flickr.com/photos/qt2nv/3948978405/
INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
Collaboration Themes
http://www.flickr.com/photos/statelibraryofnsw/4658725597/
Participation - Human behaviour, we like to work together
INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
Solitude
Contemplate
http://www.flickr.com/photos/capturedtime/940477703/
“Without great solitude, no serious work is possible,” P. Picasso
INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
Customer Participation
http://www.flickr.com/photos/usnationalarchives/5198100651/
Co-created model
Organizations encourage flow of knowledge between internal and external resources; focus on common good where both parties benefit
DiGangi 2010
http://www.slideshare.net/eteigland
Background Image Source: http://www.flickr.com/photos/veggiefrog/3435380297/sizes/o/
Threadless:What came first – the community or
the company?
http://www.slideshare.net/eteigland
RT: presents Threadless, http://www.nickburcher.com/2009/05/threadless-twitter-tees-another-example.html
1,530,000 followers on TwitterThe whole business model for Threadless is based on an implicit understanding of how the social web works and gives a great demonstration of how communities can be built and harnessed across an organisation. Identifying online enthusiasts and passion groups and then using social platforms to bring them into the core of a business would appear to be a more powerful way of utilising social opportunities than just running ads on Facebook - but it requires a good deal more commitment. The media aspect of social offers some exciting opportunities for brands, but the potential of the social web can be significantly greater if the power of community is fully realised.
In summary, there has to be purpose behind why you use social media. Largest challenge is about changing the mindset though – where create value? Use of social media considerably larger in smaller companies: Inc 100 vs Fortune 100. In these smaller companies, social media being used as a leadership tool as well. Let’s hear from some of you now on your thoughts about social media.
(Next Slide)
22
Spatial
Annotation: User-Generated content
created in real-time about your
locationNetworking: is real-time conversations, and media sharing with strangers and friends in your
immediate proximity
INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
Challenges...and uses1# Critical Mass2# Platforms3# Monetization4# Privacy Messaging
AnnotationSharingDatingQ&AGamesIntroductions
INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
But how to balance needs of community with needs of firm in value co-creation model?
DiGangi et al 2010http://www.slideshare.net/eteigland
Background Image Attribution: http://www.flickr.com/photos/atranman/5016786784/sizes/l/
INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
Framtidens kunskapshantering via Sociala Medier
Information Shadow
INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
Web of Things!
INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
The Social Bot• @TowerBridge
INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
You got the technology
now what?
INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
User Adoption
EngageCultivateParticipateEnjoy
http://www.flickr.com/photos/library_of_congress/3549665322/
INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
Governance
Finding the patterns of collaboration - game plan/rules‘geology of minds’
http://www.flickr.com/photos/smithsonian/4730112454/
INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
Framtidens kunskapshantering via Sociala MedierAdapta'onAgile
Architecture
Demystify
Networking
OpenEmergent
Intelligence
Flux
EverydayProcess
Arbitrary
Management
StrategyRoles
Governance
Knowledge
ToolsIrrational
Adaptation: Fredrik Lindström exempel!
Focus hos IM (BI/DW) = Architecture, Strategy, Roles, Process, Governance, Tools and Management!!!
Människor: Tar godtyckliga beslut baserade på hörsägen, vänner/nätverk, tidigare erfarenhet, uppfattade signaler utifrån!Verkligheten är föränderlig, upprepande, öppen och framväxande….
IM måsta ta avstamp i vardagen!
IM är både strukturerad och ostrukturerad data i en salig blandning, och mitt i detta arbetar vi med kontrollerade vokabulär, taxonomier, ontologier, master-meta-data för åtminstone skapa en informationsstruktur! Detta arbete är LÅNGSAMT, TIDSKRÄVANDE, NÖDVÄNDIGT och blir aldrig klart!”Good Enough”?
INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
Every Large Enterprise site is a complex adap+ve system
• John Holland”A complex system is a dynamic network of agents (which may represent cells, species, individuals, firms, naBons) acBng in parallel, constantly ac2ng and reac2ng to what the other agents do
Source: http://en.wikipedia.org/wiki/John_Henry_Holland
INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
Can we Govern a series of moving targets?
INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
More from John Holland:
• ”the control of a complex adapBve system tends to be highly dispersed and decentralised…
• ”the overall behaviour of the system is the result of a huge number of decisions made every moment by many individual agents.”
Leadership moving forward……
HierarchyLinear, static, process-
based organization
HeterarchyDynamic, integrated
collaboration networks
Teigland 2010
Speaker notes
As a result, we are seeing significant pressure being put on traditional forms of organizing. On the left is what we are used to thinking about when we speak about organizations. A formal organization - a hierarchy in which information and knowledge goes up and down through the formal lines of an organization. Work tasks are broken down and coordinated through formal processes. However, research has shown that the large majority of work is actually done through informal networks – some say even 80% in knowledge-intensive organizations which is what we see on the right hand side. Here we have mapped the informal or social organization within one organization we were researching - how many of you have seen one of these sociograms or network diagrams before? This is what my research focuses on – investigating knowledge flows through social networks. In this diagram you can see the dots or nodes are individuals and the lines are the knowledge flows between these individuals. And this is becoming of increasing importance to understand and leverage these informal or social networks as the digital natives continue to enter the workforce – bringing with them their way of solving problems, organizing and learning.
(Next slide)
Screen shots: revolving social media sites and pictures of digital natives
Other notes
Org on the left is Built around the expert – put the expert in the box
But in this new social organization –
Large majority of work done through informal networks, some even say approx 80%.
Important to understand both these worlds and how relate to one another…
Suggests that as much as 90% of information that people take action on comes from people in their own network – Cross dissertation
experts are all over the place and you need to find where the expertise lies in the org and how to connect these individuals
Open Leadership
Having confidence and humility to give up need to be
in control, while inspiring commitment from people to
accomplish goals
INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
Q&A
Fredric Landqvist, Researcher & Senior InformaBon Management Strategist
[email protected], [email protected] [email protected] hMp://www.linkedin.com/fredriclandqvist hMp://www.facebook.com/fredric.landqvist hMp://www.twiMer.com/flandqvist hMp://emergentmeccano.com skype flandqvist, msn [email protected] aim [email protected]