ict: resolving challenges for smes

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PRESENTED BY satayender chaudhary Enabling ISEs with Technology ICT: resolving challenges for ises dex consulting

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Page 1: ICT: Resolving Challenges for SMEs

PRESENTED BY satayender chaudhary

Enabling ISEs with Technology

ICT: resolving challenges for ises

dex consulting

Page 2: ICT: Resolving Challenges for SMEs

ISEs: the Growth drivers

dex consulting

Essentials ISEs generate employment and contribute significantly to GDP and helps in downstream development

ConstraintsDue to various constraints ISEs find hard to achieve substantial growth where ICT provides them a level playing field

ISEs are growth drivers for many economies and contribute majorly to gdp

Page 3: ICT: Resolving Challenges for SMEs

Challenges for ises

dex consulting

01. MarketingChallenges in finding right markets and strategies for reaching the right customer with budget constraints

02. linkageChallenges in developing proper associations for growth and development

03. trainingChallenges in developing proper and requisite skills to help them improve efficiency and productivity

ONEMarketing

TWOLinkage

THREEtraining

Reach target market Associate with

right peopleDevelop right

skills

Page 4: ICT: Resolving Challenges for SMEs

Resolving challenges for ises: marketing

dex consulting

websitesWebsite is least expensive product or service showcase platform for any business which can give them global exposure

Mobile applicationsAdvent of smart phones has given rise to mobile websites and applications so that end user does even need a PC to know about your product or services

Online marketingOnline marketing has provided a level playing fields to ISEs with cost effectiveness and high returns and ability to reach global audience

Page 5: ICT: Resolving Challenges for SMEs

Resolving challenges for ises: linkage

dex consulting

Social media

forums Wikis

Networking Platforms like LinkedIn can help ISEs to get associated

with relevant people and organizations and share ideas and

thoughts

Online forums are available where ISEs can take advice from industry experts on almost every aspect of

business

Industry experts and leading organizations have created Wikis

to help ISEs to learn industry trends and develop skills

ICT has given birth to various online medium which can help ISEs to get connected with relevant organizations and people without spending hefty sum of money

Page 6: ICT: Resolving Challenges for SMEs

Resolving challenges for ises: Training

dex consulting

ICT has provided tools and platforms that make it easy for organizations to develop relevant skills in their employees through videos and interactive tutorials

Supplemented with real testing environments, these platforms can help develop skills and map them to certain performance parameters for easy evaluation

Online Trainin

g

SaaS based training programs available for all skill development

Appraisals

Map your appraisals with performance parameters Staff

Records

Easy record keeping to manage and track performance

Solutions for skill development and training

Page 7: ICT: Resolving Challenges for SMEs

CASE STUDY maths and abacus

dex consulting

Maths and Abacus efficiently embraced ICT early in its growth and has grown to a franchise business of over 100 branches across India

WEBSITE www.maths-n-abacus.co.in

OVERVIEWBrain Master is into Abacus Training and Vedic Mathematics Training to help small children harness their potential in Mathematics and complex calculations

CLIENTBrain Master Arithmetic Systems

Page 8: ICT: Resolving Challenges for SMEs

Case study Maths and Abacus

dex consulting

o Website

o Search Engine Optimization

o Pay per Click

o Social Media Marketing

o Social Profiles

o Forum Participation

o Social Interactions

o ZOHO Tools

o Google Sites

o Payroll and HR Management

linkage trainingMARKETING

110% increase in new Customers

110%

50% increase in linkage

50%

100% increase in performance

100%

Page 9: ICT: Resolving Challenges for SMEs

DEx Consulting

dex consulting

Dex has global presence and has been enabling SMEs across the globe through effective Technology solutions

A 89, Sector 63, Noida

www.dexconsulting.com

[email protected]

+91-999-937-7522

@consultingdex

www.facebook.com/dexitconsulting

ADDRESS:

WEBSITE:

EMAIL:

TELEPHONE:

Page 10: ICT: Resolving Challenges for SMEs

THANK YouFeel free to contact us in case you have any query