Information Information CommunicationsCommunications

& Technology (ICT)& Technology (ICT)Underpinning the Objectives of the Underpinning the Objectives of the

Club, Trust and 2020 VisionClub, Trust and 2020 Vision

ObjectivesObjectives Standardise Processes & SystemsStandardise Processes & Systems Improve CommunicationsImprove Communications Provide Business DashboardProvide Business Dashboard Enable eCommerce & eMarketingEnable eCommerce & eMarketing Ensure Staff are Trained and Confident with Ensure Staff are Trained and Confident with

ITIT Exploit Technology but Keep it SimpleExploit Technology but Keep it Simple

• Under Review :Under Review :• Improved Phone SystemImproved Phone System• Customer Relationship Management (CRM)Customer Relationship Management (CRM)

Plans for 2010-11Plans for 2010-11 Firm : Firm : ◦ Sales System for Order Management Sales System for Order Management ◦ Online Payments Online Payments ◦ Match Day ManagementMatch Day Management◦ Problem Management Problem Management ◦ Business DashboardBusiness Dashboard◦ IT Training for StaffIT Training for Staff

Applications StrategyApplications Strategy

Integrated Dashboard

& CRM

Online Sales (EKM)

Ticket Zone Sales

Club Sales

Bar SalesTony Pryce

Sales

Sage AccountsMatch Day

Sales

CRM Marketing

Home Ticket Sales

Commercial Sales

Away Tickets

Conferencing

Club in Person Sales

Merchandising

Club Internet Sales

Commercial Campaigns

Marketing emails

Targets

)

Interface to be Developed

Application to be Developed

Application in Operation

Tickets

Programmes

Food & Drink