id 304 01 media iv fall 2012 introduction. course description advanced communication skills are...
TRANSCRIPT
ID 304 01 Media IV
Fall 2012 Introduction
Course Description
Advanced communication skills are developed through three-dimensional presentations employing diverse methods of perspective drawing. Various rendering techniques and media are explored at an advanced level with an emphasis placed on color theory and spatial exploration.
Course Objectives
• Develop competency in conceptual evaluation and problem solving through sketching.
• Develop competency with three dimensional drawing composition using black and white rendering techniques, including line-work, pattern, chiaroscuro, reflection and shadow
• Develop competency with three dimensional drawing composition using color and material rendering techniques
• Develop judgment in choice of strategies layout, production, printing and mounting of presentation renderings
4 projects
• Drawing de-composition• Compositing• Photo-realistic rendering• Animated presentation
If the drawing is good, is the design good?
Why do we draw?
• To explore our designs– Expand from concept diagrams– Test layouts abstractly– Test ideas for proportion, color,
materials• To communicate our designs
– To other designers– To consultants– To our clients– To contractors
What makes a drawing good?
• Appropriate for the role of the drawing (concept exploration vs. construction detail analysis)
• Suited for point in the design process (earlier is usually less precise)
• Comprehensible to your audience (lay person vs. design professional)
concept sketches
La Maison Unique, NY - Shop
Frank Gehry – Disney Concert Hall, Los Angeles, CA
Frank Gehry – Disney Concert Hall, Los Angeles, CA
Frank Gehry – Disney Concert Hall, Los Angeles, CA
What makes a design good?
• Fits site well?• Fits program well?• Nice spaces?• Nice materials?• What is “nice”?• Who makes this judgment?
Xel-Ha – a spa in Tokyo
Zaha Hadid sketches
Zaha Hadid sketches
Zaha Hadid sketches
Building analysis diagrams
• Usually small and very simplified• Standard views: plan, elevation,
axonometric• Meant to study one aspect of a project
– Geometric composition– Program distribution– Circulation– HVAC distribution– Daylight penetration
From Clark, Pause: Precedents in Architecture
Hand drawn presentation drawings
• Pros:– Immediate – no special equipment– Very effective at showing materials– More familiar medium to older clients– More familiar medium to older coworkers
• Cons:– Generally slower to produce– Difficult to scale – Difficult to distribute without loss of distinctive
characteristics– Irreplaceable original– Hard to include in work typical flow
electronic sketching
presentation graphics
Photo-realistic Rendering
• Pros:– Very precise and effective representation of a
project– To scale– Highly accurate materials, colors, and lighting
possible– Easy to scale and distribute
• Cons– Very slow process– Very dependent on powerful specialized
equipment and advanced skills– Can still appear cold
vignettes
Animated presentations and other eye-poppers
• Animations • Advertisements• Web pages• Google Earth integration• Museums
composite drawings
the first project: analysis board
homework
• read Ch.4: Complex Studies with Photoshop Elements
• find a project you like and scan– must have at least ONE good
perspective and a plan– frilly designs are a little harder– Internet-based images must be at least
1000 pixels wide
homework
• Find a project you’re interested in• Scan ONE perspective view and one
plan • Internet-based images must be at
least 1000 pixels wide
Consider size of image – 1200 is max, 600 fine
for a 4x4 image
Click for a quick scan, to find borders of image
Check to remove “artifacts” – usually
looks better
Click here for file type and compression
options
File type and compression
Preview window
Click to find
borders of
image
Drag cropping perimeter
