idd presentation-2
TRANSCRIPT
by Ross Virgara
OVERVIEWThe new pavilion is a hub that promotes Italian creativity and excellence through products, services and cultural events focused in the fields of design, architecture, art, fashion, antiques, food & beverage.
ITALIAN LIVING EXPERIENCE covers an area of over 250 square meters in the main landmark of design and fashion in London, and it was created by the collaboration of Italian companies, leaders in their respective fields.The Neighborhood Becomes District.Design is a key element for the District Italian Made of Furniture, Fashion and Food Handicraft Luxury Sector, to become more competitive and to compete in the global market. Design plays a strategic role due to its ability to drive current production, to guide and to influence lifestyles and needs and to satisfy new ones and, at the same time, it is a diversification tool in response to market’s changes. Design is also conceived as a viral tool and a development driver of a sector which is able to pervade the whole District Area, beyond the area of expertise of the Handicraft Luxury Sector, could be a driving force in renewal and territorial redevelopment and could provide an important resource to accede to an international circuit of knowledge, information and market’s sectors, bringing experience and expertise rooted in the country itself. To meet this challenge will be indispensable a broad vision and a holistic approach to this issue and a strategic plan on a large scale, which is on one hand the essential cultural preamble, on the other important element for feasible planning of short term actions. We’ve had a Idea for the Italy Design District in London for years and we’ve been working towards realizing that Business. During the process, there have been many turning points.First, there was the importance of establishing the community as an International Center for Italian Made of Furniture, Fashion and Food Handicraft Luxury Sector. With the affiliation of Artisans of furniture, clothing, accessories, Companies of Excellence Food and with several established designers, we develop a collections “and incorporate them into a Brand we will be able to show the lifestyle of the Brand of the Luxury Made in Italy”. Design, Fashion and Food Brands are already present on Design London’s show floor, Italy Design District, will work to bring everything except this, and import the design excellence by our Designers and Handicrafts Sector. London a place that for lust Hundred Year’s has been providing a vital contribution to cultural of International Business, a place full of charm and culture, a world accustomed to anticipate trends, where art, fashion, design and food live together.We focus to open the First Flagship in The Center of London, with the ultra-luxury fashion areas furnished, with bar cafes is a plaza to encourage lingering the Visitors and a cultural programming in many ways, Marketing Developments, including an exhibitions program and a public art and design program.
by Ross Virgara
ITALY DESIGN DISTRICT will be situated in Knightsbridge, the heart of the bustling London Design District, in the commercial unit Empire Building at 1 North Terrace, London SW3 2BA, 300 mt. from Harrods. Knightsbridge is home to many luxury shops and international flagship stores. LOCATION
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by Ross Virgara
Showroom &Office space layout
Management Office
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ITALY DESIGN DISTRICT EVENTS AND ACTIVITIES
2015EVENTS
Grand Opening 03 July 2015
by Ross Virgara
2015EVENTS
MORGAN EVENT 24 September 2015
HOME, FURNITURE & ACCESSORIES19 November 2015
by Ross Virgara
PROJECT DEVELOPMENTCONTRACT DIVISION
Every contract customer needs a reliable partner: a dependable source of solutions. A partner with the flexibility to incorporate customer requirements at the manufacturing level if necessary, and with the structure in place to deliver high-quality products in a timely and efficient manner.
PROJECT DEVELOPMENTCONTRACT DIVISION
M.O.U.Memorandum of Understanding
by Ross Virgara
As part of the CONTRACT PROJECT DIVISION, the partnership with Mode 1200 Architectural and interior design studio in London will maximize time, quality and costs in the development and implementation of the projects for our customers.We will provide an integrated product design and choice of materials, the best of the Italian Design, craft and industry.We will be the persons in charge to give customers quality, reliability and certainty.Together we can reach those goals that only with key partners can be achieved, as today’s customers increasingly demanding need to know about service and safety, hence be sure you have identified the right vendor for your purchase, and will give him a service that is truly a 360 degrees.The first six months of 2015 (January 1/30 June) will be needed to implement this project and have a tangible proof of the potential that can arise from this development.
M.O.U.Memorandum of Understanding
PROJECT DEVELOPMENTCONTRACT DIVISION
by Ross Virgara
1st Qtr 58% 2nd Qtr
23%
3rd Qtr 10%
4th 9%
Contract Division
Contract Division Project introduc2on
1St Quarter 58%Commercial Residential Project Private Residential project2nd Quarter 23%Commercial Hotel, Leisure & Hospitality Project 3rd Quarter 10%Corporate Project Public Institution Project Retails Project 4th Quarter 9%Franchising & Trade Mark Project
DEVELOPMENT TARGET SECTOR 2015/2016
Contract Division Project introduc2on
CONTRACT DIVISION DEVELOPMENT
50%
30%
45%
30%
30%
50%
20%
10% 20% 20%
35%
60% Series 1 Series 2 Series 3
Franchising &
Trademark Project Ø Corporate Project Ø Public InsDtuDon Project Ø Retails Project
SERIE 1
SERIE 2
SERIE 3
Ø Commercial ResidenDal Project
Ø Private ResidenDal project
Commercial Hotels, Leisure & Hospitality Project
INTERIORS &
EXTERNAL FURNITURE
SURFACE MATERIALS
ARCHITECHTURAL &
INTERIORS SERVICES
£0
£500.000
£1.000.000
£1.500.000
£2.000.000
£2.500.000
£3.000.000
£3.500.000
£4.000.000
2016 2017 2018 Gross Revenue £2.813.432 £3.549.084 £3.814.973
ANNUAL NET PROFIT REVENUECHART
by Ross Virgaragraphics prepared by Giorgina Pellandini
[email protected] / interior architect
THANK YOU