idea evolver case studies
TRANSCRIPT
The Case Studies 2013
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What does “Intercepted” mean?
When an individual clicks on a search engine listing and is sent to your website, application, social profile, video, etc.
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Search Experience Optimization™ Case Studies
OikosYogurt.com intercepted over 25,000 more foodies researching Greek yogurt
Product Page Visits Up 204%
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Jan 1, 2013 – Aug 31, 2013
Compared to: Jan 1, 2012 – Aug 31, 2012
Before Implementation After Implementation
Activia.US.com intercepted over 30,000 more consumers researching probiotic yogurt, year over year
Product Page Visits Up 161%
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Before Implementation After Implementation
Jan 1, 2013 – Jun 30, 2013
Compared to: Jan 1, 2012 – Jun 30, 2012
CampbellsKitchen.com intercepted almost 1,000,000 more cooking enthusiasts year over year, two months after partial implementation
Recipe Visits Up 115%
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Aug 1, 2013 – Sept 27, 2013
Compared to: Aug 1, 2012 – Sept 27, 2012
Before Implementation After Implementation
Over 400 Additional Inspection Requests
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WesternPest.com intercepted 68% more homeowners searching for exterminators, year over year
Jan 1, 2011 – Dec 31, 2011
Compared to: Jan 1, 2010 – Dec 31, 2010
Before Implementation After Implementation
Service Area Visits Up 211%
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WesternPest.com converted over 200 more inspections requests from service area page recommendations
Jan 1, 2013 – Sep 27, 2013
Compared to: Jan 1, 2012 – Sep 27, 2012
Before Implementation After Implementation
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Before Implementation After Implementation
Jan 1, 2012 – Dec 31, 2012
Compared to: Jan 1, 2011 – Dec 31, 2011
Pacer.com intercepted 277% more potential customers researching intermodal transportation
Contact Us Requests Up 40%
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Before Implementation After Implementation
Aug 1, 2013 – Oct 31, 2013
Compared to: Aug 1, 2012 – Oct 31, 2012
EdgeWebHosting.com intercepted almost 2,000 more customers researching web hosting and their bounce rate improved by 25% after implementation
Request a Quote Up 77%
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Before Implementation After Implementation
Jan 1, 2013 – Aug 31, 2013
Compared to: Jan 1, 2012 – Aug 31, 2012
Arestin.com has seen almost an additional 4,000 visits to Paying For Treatment page
Periodontal Disease Visits up 84%
Gout Diet Visits Up 3,260%
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Jan 1, 2012 – Dec 31, 2012
Compared to: Jan 1, 2011 – Dec 31, 2011
Before Implementation After Implementation
GoutEducation.org intercepted over 60,000 more patients and professionals researching uric acid and gout information
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