ideal clients only part 2 - why should small business owners master revenue-growth and happiness?

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WELCOME BACK TO IDEAL CLIENTS ONLY ESCAPE THE BIGGEST BLACKHOLES SUCKING YOUR PROFIT INTO OBLIVION

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  1. 1. WELCOME BACK TO IDEAL CLIENTS ONLY ESCAPE THE BIGGEST BLACKHOLES SUCKING YOUR PROFIT INTO OBLIVION
  2. 2. Source: May 2013 Constant Contact Small Businesses: Then and Now Survey
  3. 3. BLAST YOUR REVENUES TO THE MOON
  4. 4. TPAIN IM ON A BOAT
  5. 5. THE BIGGEST MONEY SUCKING BLACKHOLES IN THE REVENUE-GROWTH UNIVERSE
  6. 6. MAKE YOUR TACTICS WORK 10 TIMES BETTER
  7. 7. THE FASTEST PATH TO REVENUE-GROWTH
  8. 8. RESOURCE GUIDE VISIT LIFTYOURBUSINESS.COM
  9. 9. THE BIGGEST MONEY-SUCKING BLACKHOLES IN THE REVENUE-GROWTH UNIVERSE
  10. 10. Trying to focus on Everyone REVENUE DRAINING BLACKHOLE #1
  11. 11. ARE YOU OUT THERE?
  12. 12. Dont stop talking about your company and your products. REVENUE DRAINING BLACKHOLE #2
  13. 13. Revenue growth plans are either not-strategic or non-existent REVENUE DRAINING BLACKHOLE #3
  14. 14. Source: Empire Research Group http://www.empireresearchgroup.com/core-story-videos
  15. 15. Indiana Jones wouldnt go find treasure without a map or a plan Why would you?
  16. 16. Business owners dont set goals with specific measurable outcomes. If they do, they dont measure the outcomes and iterate. REVENUE DRAINING BLACKHOLE #4
  17. 17. Business owners do not identify the best tactics, channels and media for their company and audience. REVENUE DRAINING BLACKHOLE #5
  18. 18. Direct Mail Postcards 100 Dream Clients in each Customer Segment Endorsement Letters Exclusive Sales Follow-Up Phone Calls Follow-Ups Letters Free Gifts Free Guides, Reports * Tips Free Samples Gift Certificates Give-a-Ways Holiday Tie In marketing Reactivating Clients-Getting Them Back List Management & Brokerage Loyalty Marketing Mass Transit Marketing
  19. 19. GET MORE CLIENTS GET CLIENTS TO BUY MORE OFTEN GET CLIENTS TO SPEND MORE $ PER SALE WHATS SO HARD ABOUT THAT? All strategies and tactics lead here THE ONLY 3 WAYS TO GROW YOUR REVENUES
  20. 20. SEE YOU SOON!