ideal wifi data offloading solution
TRANSCRIPT
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The Ideal DataOffloadin Solution
Kelvin LeeSenior General Manager
Green Packet
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Data Traffic Growth Trend
Sources: Cisco, 2008; Informa,2008; Analyst Insight 2008
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Data Traffic Consumption vs. Data Revenue Growth
Mobile broadband and data usage is growing exponentially as
this becomes a way of life for either work or play In the next 5 years, there will be a 100x growth of aggregate
data compared to 2x the growth of revenue
Operators are increasingly introducing data services
Data traffic consumption is outpacing data revenue
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Impact on MNO
CongestedNetwork
Increased ChurnRate
Data TrafficOutpaces
Revenue Growth
unhappy
frustrated
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D
ataTraffic
Revenue
switchoperator
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Expensive back-end infrastructureinvestment
Conflicting network standards
Lengthy partnership negotiation High initial (setup) costs.
InfrastructureUpgrade
(Basestation)
Offload Opportunities
EscalatingCost
Femtocells
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ConnectionManagers
Cost
Saving
Automatically identify and connect users to thebest networks available.
Designed to be network, device and OSindependent.
Seamless switch during the offloading process,
giving users uninterrupted connectivityexperience.
Cost-effective solution no infrastructureupgrade and license-driven.
Provide subscribers with single software to
access ALL your networks.
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Offload overly congested 3G network to WiFi Hotspots to optimize
bandwidth and infrastructure investments.
Unified Connection Manager retains telco branding and userexperience; helps user manage both 3G and WiFi access networks& single sign-on to multiple accounts and applications
Seamless handoff between different access networks to ensure
Case Study: PCCW
One solution, multiple benefits:
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uninterrupted voice and data sessions
Seamless roaming between 3G and WiFinetwork
Flexibility to prioritize networkconnection to PCCW Public WiFI or
PCCW Enterprise WiFi Network
Integrated with Phonebooks SIM card
(3G Datacard) to retrive contact numberfor SMS usage
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OffloadTraffic
to OPTIMIZE
CostMINIMIZATION
Bandwidth
Costs
Constant challenge of networkcongestion as subscriber base andbandwidth utilization increases
Maximize the use of current
infrastructure Offload overly congested
network e.g. 3G/CDMA toWiFi thus creating a balancein bandwidth utilization.
By utilizing and optimizingcurrent infrastructure, save onhuge investments tobuild/upgrade infrastructure
These savings can be channeledto customers
Single client supports multipleCPE, lower support cost
The Ideal Connection Manager
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Bandwidth
Avenue toINCREASERevenue
CustomerRETENTION
REDUCEDChurn
Customer
Revenue
Offer mobile lifestyleapplications/ services tosubscribers
Gain additional revenue on top oftheir access network fees.
For example, end-usercommunication via videoconferencing, file sharing, real-time
messaging and games; all while onthe move.
Retain customers byoffering what matters tothem
One plan on a unifiednetwork
Savings
Attractive mobile lifestyleservices and applications
Ease of use, single client formultiple connection modes
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Connection Manager The Ideal Solution
3G
Conclusion
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Simplified and ubiquitous connectivity for better user experience resulting inchurn reduction
Ability to offer differentiated services
Opportunity to Improve ARPU
Freed up data capacity to offer quality mobile services
Substantial cost savings through optimized usage of current infrastructure
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Thank You
Kelvin Lee
Senior General [email protected]