Ideas about ideas

Download Ideas about ideas

Post on 30-Nov-2014

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Ideas about how ideas spread and mechanisms you can use to help yours spread too. Always work in progress!

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<ul><li> 1. the hows and whys of ideas that stick and spread </li></ul> <p> 2. 1. Why Ideas Matter? 2. Smart People on Ideas 3. TL;DR (Too Lazy; Didnt Read) 4. 5 Key Takeaways 2 3. WHY IDEAS MATTER? 3 4. can't get them across 4 5. SMART PEOPLE ON IDEAS Many books have been read to dry and decode the viral element of ideas, here are some of the most well known. 5 6. The Tipping Point is the moment of critical mass, the threshold, the boiling point Three rules of epidemics 1. Law of the few 2. Stickiness Factor 3. Power of Context 6 7. Some ideas are stickier then others. Truth is not a factor of stickiness. Ideas that Stick are: 1. Simple 2. Unexpected 3. Concrete 4. Credible 5. Emotional 6. Stories 7 8. An Ideavirus is an idea that moves and grows and infects everyone it touches. Elements of an Ideavirus: 1. Sneezer 2. Hive 3. Velocity 4. Vector 5. Medium 6. Smoothness 7. Persistence 8. Amplifier 8 9. Contagious ideas are ideas that pass from peer to peer. This book talks about why people share. What makes an idea contagious: 1. Social Currency 2. Triggers 3. Emotional Resonance 4. Public Observation 5. Practical Value 6. Stories 9 10. TL;DR Or if you cant be bothered to read up on these, what are the common conclusions? 10 11. You can think about an idea as a virus that goes onto infect a population 11 12. VIRALITY is a function of STICKABILITY &amp; SPREADABILITY 12 13. STICKABILIT Y how much an idea stays with the person after exposure (or how sick a person gets) 13 14. SPREADABILITY how fast the idea moves through a population (or how contagious the virus is) 14 15. Before an idea sticks, people need to pay attention 15 16. 16 17. To get attention we must break a pattern then provide a resolution HUH?? &gt; AHA! 17 18. An idea sticks with a person for a number of reasons 18 19. An idea will stick if its VALUABLE 19 20. 20 Ideas give value through being: USEFUL 21. 21 22. An idea will stick if its UNDERSTOOD 22 23. 23 Ideas are easy to understand when they are: SIMPLE 24. 24 25. 25 33g 26. An idea will stick if its CREDIBLE 26 27. 27 Ideas are credible when the source is: TRUSTED 28. 28 29. An idea will stick if the person is RECEPTIVE 29 30. 30 Factors that influence how receptive a person is: IDENTITY &amp; CONTEXT 31. 31 32. 32 33. how to make it spread 33 34. shared 34 35. 3 things that enable sharing motivations ability and a trigger 35 36. we are motivated to share because we gain social currency 36 37. 37 38. our ability to share is impacted on how easy it is to share 38 39. 39 MEDIUM MESSAGE vs vs 40. we share because we get are triggered by an external stimuli 40 41. 41 42. disparate networks 42 43. 43 Idea 44. 44 Idea 45. 45 Idea 46. 46 Idea Connecto r 47. 5 KEY TAKEAWAYS 47 48. easy to understand 48 49. easy to share 49 50. Credibility Curiosity 50 51. reinforces identity 51 52. correct base 52 53. THANKS! 53 </p>