ideas & concept generation via theory of inventive problem ... · pdf filetheory of...

‘Ideas & Concept Generation Via TRIZ/SI’

Theory of Inventive Problem Solving/

Systematic Innovation

12th Ideas Arabia Conference, Dubai 11th May 2017

ASSOCIATE, SYSTEMATIC INNOVATION, UKSTRATEGIC ARTIST, STRATEGIC INNOVATOR, TRIZ PRACTITIONER, SI PROFESSIONAL, STRATEGY EXPERT

Structured Innovation Methodologies

1©2017 Jabir Walji, all rights reserved

2

Patents

TRIZ/SI

Science‘Creative

Minds’

BusinessStructured Methodology - Distillation

of best practices extracted from all

fields of human endeavor

‘Breakthrough’

Database

Analysis of:

3 million patents since 1946 to date

Review of:

~3000 management texts published per year

~7500 academic/trade journals in circulation

~250,000 patents granted per year

=©2017 Jabir Walji & Systematic Innovation, UK all rights reserved

Principle Findings

1) All Innovation – Technical or Business

may be derived from a small number of

Inventive Principles

3 Million

Patents40 Inventive Principles

3©2016 Jabir Walji & Systematic Innovation, UK all rights reserved

1. Segmentation

2. Taking Out (Extraction)

3. Local Quality

4. Asymmetry

5. Merging (Combination)

6. Universality

7. ‘Nested Doll’

8. Counterweight

9. Prior Counter-Action

10. Prior Action

11. Prior Cushioning

12. Remove Tension

13. ‘The Other Way Round’

14. Curvature

15. Dynamics

16. Slightly Less/Slightly More

17. Another Dimension

18. Vibration

19. Periodic Action

20. Continuity of Useful Action

21. Hurrying

22. ‘Blessing in Disguise’

23. Feedback

24. Intermediary

25. Self-Service

26. Copying

27. Cheap/Short Living

28. Another Sense

29. Fluidity

30. Thin & Flexible

31. Holes

32. Colour Changes

33. Homogeneity

34. Discarding and Recovering

35. Parameter Changes

36. Phase Transitions

37. Relative Change

38. Enriched Atmosphere

39. Calmed Atmosphere

40. Composite Structures

TRIZ/ SI - The 40 Inventive Principles – Tech or Biz


Six Pillars of TRIZ/ Systematic Innovation

C

O

N

T

R

A

D

I

C

T

I

O

N

S

I

D

E

A

L

I

T

Y

F

U

N

C

T

I

O

N

A

L

I

T

Y

R

E

S

O

U

R

C

E

S

S

P

A

C

E

T

I

M

E

I

N

T

E

R

F

A

C

E

E

M

E

R

G

E

N

C

E


Systematic Innovation

©2017 Jabir Walji & Systematic Innovation, UK all rights reserved

21st Century Tools

• Non technical

trends

• Perception

Mapping

• Creativity

Measurement

• 8 Thinking Levels

of Leadership

• Generation

Analysis

• PanSensic

• New Innovation

Pillars, etc.

6

Typical brainstorming session

20 mins

Normal Divergent Brainstorming Sessions

Time

No of

Ideas

©2017 Jabir Walji & Systematic Innovation, UK all rights reserved 8

Typical brainstorming session

Adding a new Inventive Principle shifts

focus to new idea generation area

20 mins

Use Of 40 Inventive Principles As A Way Of Re-Energising Brainstorming Sessions

No of

Ideas

Time


ImpeGO BiotechNON-INVASIVE

DIABETES & BODY FAT

MANAGEMENT

MIT/QSTP Start-Up: Ideation Case Study, 2015©2017 Jabir Walji, all rights reserved 10

40

Inventive

Principals

&

Brain

Storming

• 72 ideas

• 9 Principals

• 1.5 hours

• 2 ideas world

class

• 1 to be

pursued at

Cambridge 11

Converge – Make A Choice on ideas

Time/Cost

Impact

on

customers

L M H

L

M

H

1-4 months 5-8 months 9+ months©2017 Jabir Walji, all rights reserved

From:

GE Fast Works Methodology

Constraints

• Time – quick wins

• Budget/cost

• Manufacturing capability

• One depart. involved

• Many depts. Involved

• Outside stakeholders

Involved

• Etc.

Quick Wins

High Impact

Low Impact

?

12

TREEYoung plant

forestterrain

flower fruit

coal

wood

Concentrated

fruit

Super

system

System

Sub system

-seed

- Fruit juice

- Milk with Fruit

- Aroma

- Fruit Pie

- Furniture

- Paper

- Building

- Fire place

- Heater

Past Present Future

Concept Development - Thinking in Time and Space

9 Window System Operator Big PictureS

P

A

C

E

T

I

M

E

I

N

T

E

R

F

A

C

E Was Now Will Be

13©2017 Jabir Walji, Yekta & Systematic Innovation, UK, all rights reserved

Knowledge Evolution Trend (non-technical)

Data

Analysed

Information

Understood

Knowledge

Applied to

Context

WISDOM

WISDOM = Knowledge x Context Only when you apply this,

the end solution is by

definition ‘Your Solution”


9 Window: Developing a Traffic Concept

Past Present Future

Super

system

System

Sub

system

Systems evolve

Towards

Super system

Grand

Parents

ME

My

Son /

Daughter

Was Now Will Be

15

Context:

UAE an affluent country

2013: 1.4 million Emirati citizens

• 2 killed per day on UAE roads in 2014

• UAE economy loses about Dh 3 billion per year as a result of road accidents

©2017 Jabir Walji, all rights reserved

www.abudhabinews.net

Two Primary Human Motivators

Individual


Gamification Turned Sport Into a Business/Turn Traffic Into A Game

Suraya Foundation, Dubai

17

©2

01

7 J

ab

ir W

alji

, a

ll r

igh

ts r

ese

rve

d

Traffic

1. Segmentation

2. Taking Out (Extraction)

3. Local Quality

4. Asymmetry

5. Merging (Combination)

6. Universality

7. ‘Nested Doll’

8. Counterweight

9. Prior Counter-Action

10. Prior Action

11. Prior Cushioning

12. Remove Tension

13. ‘The Other Way Round’

14. Curvature

15. Dynamics

16. Slightly Less/Slightly More

17. Another Dimension

18. Vibration

19. Periodic Action

20. Continuity of Useful Action

21. Hurrying

22. ‘Blessing in Disguise’

23. Feedback

24. Intermediary

25. Self-Service

26. Copying

27. Cheap/Short Living

28. Another Sense

29. Fluidity

30. Thin & Flexible

31. Holes

32. Colour Changes

33. Homogeneity

34. Discarding and Recovering

35. Parameter Changes

36. Phase Transitions

37. Relative Change

38. Enriched Atmosphere

39. Calmed Atmosphere

40. Composite Structures

TRIZ - The 40 Inventive Principles – Tech or Biz

18

Someone

somewhere

in the

world has

solved your

problem

You don’t

have to

reinvent

the wheel

©2017 Jabir Walji, UK all rights reserved

Saudi

Case Study,

2017

Traffic

Accidents

©2017 Jabir Walji, all rights reserved 19

• 600,000 accidents per year in KSA, Saudi Gazette 2012

– And getting worse!

• 21 - 27 deaths per day, Gulf News

– About 1 per hour!

– Families, relatives, co-workers, friend impacted for the rest of their

lives!

• 85% due to driver error

– 33% red light jumping, 18% illegal U-turn, 10% lack of safety

knowledge, 5% vehicle condition, 44% using mobile, etc.

• General Directorate of Traffic, Saudi Gazette, March 12, 2013

• Road accident cost SR 87bn ($ 24bn) per year• Arab news, Feb 2013


Introduced Gaming, Competition,

Transparency & Leaderboard on Smart phones

• Wanted 30 to 40 people for a

pilot.

• But it went viral. People

wanted to use it just because

it was fun and

• Improving driving behavior

became a by product

• Driving behavior improved

by itself – selfx principle


17%+ reduction in speeding


Reduction in Phone Usage

22

Agility – Agile Methodologies

• “Took us two years to come the conclusion of introducing

gaming into traffic”

– Dr Syed Mukhtar

• Took me one week in 2011 to develop the Strategic

Concept of Gaming for traffic via TRIZ & Systematic

Innovation and present to the management

• “The audience will enjoy your presentation to see the

conclusion you came to was in a very fast time line”

– Dr Syed Mukhtar, Wed 10th May 2017 ©2017 Jabir Walji, all rights reserved 23

They Were Suprized!!!

• 79% would not pay $1/month for the solution unless there

was financial incentive

• No they will not pay because Play Station Generation:

– Use to “Freemium Services”

– Want a “Reward” for participation even if they come last

– Innovation tells us so as well

• Lets see


Google Business Model

Revenue

Customers

Free

Perfect [for me]

Now [on demand]

Search Engine

Customers

I

D

E

A

L

I

T

Y

1st Pillar of

Innovation


I

D

E

A

L

I

T

Y

• Ideality is the over-riding driver for innovation. It provides the

strategic direction

• Ideality is about increasing the good & decreasing the bad – the GAP

• Value Add = Benefit

(Cost + Harm)

• IDEAL FINAL RESULT(IFR) – all the benefits none of the cost or harm

• Cheaper Better & Faster – “Customer trend”

• ‘Free, Perfect & Now’ – “nth level”

• ‘SELF X’ solution “driving behavior improved by itself”


27

IDEAL

FINAL

RESULT

CURRENT

SITUATION

Function achieved

without resourceIntermediate

solutions

Current

Design

Concept Development - Ideal Final Result - Deployment Philosophy –SELF X

Clothes clean

themselves

(or don’t get dirty)

Clean clothes

without external

agent –

Powder/ water

Re-useable

washing

powder

1… 2… 3…. n.…generation

I

D

E

A

L

I

T

Y

Don’t Start HereStart Here

F

U

N

C

T

I

O

N

A

L

I

T

Y

Hand

wash

Washing

powder

27

Nanotechnology

2006

©2017 Jabir Walji & Systematic Innovation, UK all rights reserved

IDEAL

FINAL

RESULT

CURRENT

SITUATION

Function achieved

without cost or harmIntermediate

solutions

Ideal Final Result - Deployment Philosophy

Don’t Start Here Start Here

1… 2… 3…. n.…generation

Current

Design

Smart

City

Super

Smart

City

Ideal

City

Disruptive

City(100%)

Sub

disruptive

City (xxx%)

Super

Dooper

Smart

City

Sub sub

disruptive

City (xx%)

Sub sub sub

disruptive

City (x%)

Context:

Hydrocarbon – move away from

FDI

Businesses

Cheaper, Better, Faster

Free, Perfect, Now (on demand)

I

D

E

A

L

I

T

Y


Typical Design

Compromises:

Bicycle saddle

Saddle must be WIDE to

provide comfortable

support

AND

Saddle must be NARROW

to permit pedalling action

ABS Sports “Dual Action Seat”

Application of Principle:

No. 1 Segmentation & No. 15 Dynamization

Concept Development – Contradiction Solving


VOC

VOP

Contradiction Applied To a City : Small AND Big

I want to get from A to B in 15 minutes when Dubai is SMALL

…it is not about… it is about …Big or Small Big AND Small

A or B A AND B

High Quality or Low Cost High Quality AND Low Cost

30

AND

I want to get from A to B in 15 minutes when Dubai is BIG

Real VOC

C

O

N

T

R

A

D

I

C

T

I

O

N

S


JABIR WALJIASSOCIATE, SYSTEMATIC INNOVATION, UK

STRATEGIC ARTIST, STRATEGIC INNOVATOR, TRIZ PRACTITIONER, SI PROFESSIONAL, STRATEGY EXPERT

Thank You

M: +971 5 29 79 4563 (UAE)

M: +974 6641 0256 (Whatsapp -Qatar)

[email protected]

LinkedIn: www: linkedin.com/in/jabirwalji


mailto:[email protected]

ideas & concept generation via theory of inventive problem ... · pdf filetheory of...

Documents