ideas for marketing - cadenas...ideas for marketing sexy and innovative marketing for technical...

Ideas for marketing

Sexy and innovative marketing for technical products

15.03.2016 (c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 1

Ideas for marketing

15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 2

Value you receive from the3D Product eCATALOG by CADENAS

Increased

Sales

Better

Service

Better

Marketing

Leads Conversions Support

Ideas for marketing


Focus of this presentation is on MARKETING Solutions

Ideas for marketing


How do you want to present yourproduct?

Ideas for marketing


How do you want to present yourcompany?

Ideas for marketing


Good marketing ideas for exhibitions?

?

Ideas for marketing


Everything started withRED CYAN glasses5 act story

5 act story

1. Conversion Starter

2. Fascinating & Pacing

3. Give Away (Present)Reminder

4. Print 3D Digital

5. Follow UpSend Email With Part

Ideas for marketing


Motivation of Marketing @ Fairs

Spark curiosity and create a traffic jam of rubbernecks at your stand

Find a way to open a conversation with transition to yourproduct

An innovative and creative appearance will have a positive effect on your company and products reputation

People should remember your company and productrespectively keep in mind something interesting!

Campaign shouldn‘t be too expensive

Ideas for marketing


LegendBalanced score card

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ility

?

Ideas for marketing

15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach11

Lenticular Brochure

>4000€

Ideas for marketing


Anamorph technique motivatespeople to stop and take a picture

Ideas for marketing


Anamorph pictures part > photo

~ 100 €

Ideas for marketing


Stop and take a pictureFor Fixtures + Bolts, Fasteners, Screws …

>10000€

Ideas for marketing


White info @ a white screen

>5000€

Ideas for marketing


The wizard

>10000€

Ideas for marketing


The wizard

Ideas for marketing


Presenting to customers

>10000€

Ideas for marketing


App available in desktop version

Ideas for marketing


Luminous Carpets

>5000€

Ideas for marketing


Coffee with your logo

Ideas for marketing


The individual macchiato makerServe your customers coffee with „advertisement“

Ideas for marketing

15.03.2016 25

3D foam with ripples

>5000€

(c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach

Ideas for marketing


Want to show your components in action?

Ideas for marketing


Mechatronics conceptual designer

Ideas for marketing


Siemens MCD + CADENAS

Digital instead of real presentation

>10000€

Ideas for marketing


GamificationShow 3D & functionality by playing

>250€

Ideas for marketing


Ideas for marketing

15.03.2016 (c) 2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 33

iBEACONRetargeting of customers

Ideas for marketing


Usage Of CADENAS CAD Models App?

We arereaching every4th ENGINEERin Europe withthe CAD Models App

Ideas for marketing


iBEACON demo by CADENAS

>1000€

Ideas for marketing


Google Cardboard

Lowcost VR Project

Ideas for marketing


VR Cardboard Glasses

>2000€

Ideas for marketing


VR McDonald‘s

Ideas for marketing


Realfiction XXXLHolography

>2500€

Ideas for marketing


Tradeshow EntertainmentIntroducing the solution

Ideas for marketing


Mini DREAMOCA good present for good customers

>1000€

Ideas for marketing


Animation Shoes …

>1000€

Ideas for marketing


Augmented RealityYour product catalog never gets old!

Ideas for marketing


Augmented RealityReal -> Video / Photo -> 3D / Photo -> Video

>1000€

Ideas for marketing


In Every Man is a Child - Techie DemoMaybe components of your portfolio are used –Children are always positiv in marketing

Ideas for marketing


Social MediaMarketing – yesterday and today

today

Ideas for marketing


Motivate with realtime score To Like!Miot & Dotti

>1000€

Ideas for marketing


Our Social Media Values

Ideas for marketing


CADENAS PARTcommunity has morethan 19.000 LIKES / Followers on Facebook

Ideas for marketing


Pause the flying parts at the right time

Ideas for marketing


Viral VideoCANVAS already produced Animation/StopMotionvideos with approx. 40.000 clicks !

Ideas for marketing


Viral Video

>10000€

Ideas for marketing


Questions & Brochure Margarete Baczur

Ideas for marketing


Questions?

Feedback?

Thank youfor your attention

Juergen Heimbach

Phone.: +49 / (0) 821 / 2 58 58 0 - 0E-Mail: [email protected]

mailto:[email protected]

Ideas for marketing


Property, Copyright and Disclaimer

This document and all information contained herein is the sole

property of CADENAS AG. No intellectual property rights are

granted by the delivery of this document or the disclosure of

its content. This document shall not be reproduced or disclosed

to a third party without the express written consent of

CADENAS AG. This document and its content shall only be used

for its intended purpose.

The statements made herein do not constitute an offer. They

are based on the mentioned assumptions and are expressed in

good faith. Where the supporting grounds for these

statements are not shown, CADENAS AG will be pleased to

explain the basis thereof.

Ideas for marketing


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