ideas people media - economist group · introducing ideas people media ideas people media [ipm] is...
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09.01.15
IDEAS PEOPLE MEDIA A GLOBAL ADVERTISING SOLUTION FROM THE ECONOMIST
TO REACH THOUGHT LEADERS AT SCALE.
THE ECONOMIST GROUP: MORE THAN
MEETS THE EYE 2
Since September 1843 The Economist Group has been feeding knowledge
and insight to influential and intellectually curious minds.
We have engaged and informed world leaders; captains of industry; drivers of popular culture; and the entrepreneurs advancing the world around us.
Today, that hasn’t changed. Our diverse and thought inspired audience
think critically about the world around them and advocate for positive change. They challenge the norm. They shape the future.
We call these guiding innovators and thought practitioners
Ideas People.
With access to a powerful mix of affluent directors of business and opinion, The Economist Group can give you an unrivalled audience at a global scale.
INTRODUCING IDEAS PEOPLE MEDIA
Ideas People Media [IPM] is a select alliance of 80+ premium digital publishers that, every month, combine their unsold above-the-fold inventory to create a marketing
platform that reaches Ideas People through sites covering Global News, Business, Lifestyle, Culture, Science and Innovation.
These sites have all been hand selected by The Economist Group and have a digital portfolio serving the curious and opinionated; the influential and affluent; and the
shepherds of industry and culture.
Ideas People Media reaches 69.8m adults around the world
Where else can you get this elite audience at Scale?
3 THOUGHT LEADERS AT SCALE
ONLINE MONTHLY UNIQUE
VISITORS
69.8m Worldwide
39.2m North America
35.9m United States
3.2m Canada
1.6m Latin America
REACH 69.8 MILLION WORLDWIDE
4
AUDIENCE Source: ComScore Media Dashboard, July 2015. © The Economist 2015
12m Asia-Pacific
13.4m Continental Europe
5.3m United Kingdom
3.4m Middle East/Africa
Ideas People Media reaches 69.8m online users around the world
REACHING NEARLY 70MM AROUND
THE WORLD 5
AUDIENCE
Source: ComScore Media Metrix-Media Overview September 2015. © The Economist 2015
69.8 68.9 64.5
49.8 43.2
39.6 34.6
25.5 24.9 24.5 24.1 21.4 19.1 12.1 11.7
TOTAL WORLDWIDE AUDIENCE (MM)
Ideas People Media reaches 36.0 million online users in the U.S.
REACHING OVER 35M IN THE US 6
AUDIENCE
Source: ComScore Media Metrix-Media Overview September 2015. © The Economist 2015
36.0
22.4 21.6
15.3 15.1 12.0 11.2 10.6 9.0 8.6 8.2 8.1 6.5 6.4 5.1
TOTAL US AUDIENCE (000)
Ideas People Media reaches 5.3 million online users in the United Kingdom
REACHING OVER 5M IN THE UK
7
AUDIENCE
Source: ComScore Media Metrix-Media Overview September 2015. © The Economist 2015
9.5
8.5
5.3 2.9
1.8 1.6 1.5 1.5 1.1 0.8 0.7 0.5 0.4 0.3
TOTAL UK AUDIENCE (MM)
Ideas People Media reaches 17.0 million online users in EMEA
REACHING OVER 15M IN EMEA
8
AUDIENCE
Source: ComScore Media Metrix-Media Overview September 2015. © The Economist 2015
19.3
17.0 9.6
7.6 6.6 6.1
4.3 3.9 3.5 2.4 2.0 1.3 0.8 0.7
TOTAL EMEA AUDIENCE (MM)
Ideas People Media reaches 12.1 million online users in APAC
REACHING OVER 10M IN APAC
9
AUDIENCE
Source: ComScore Media Metrix-Media Overview September 2015. © The Economist 2015
52.9
13.7 12.1 11.4 6.6 5.7 4.1 3.9 3.6 3.5 3.5 3.5 1.7 1.2 0.7 0.6 0.5
TOTAL APAC AUDIENCE (MM)
A GLOBAL PLATFORM
10 PREMIUM CONTENT ENVIRONMENTS THAT INSPIRE THE GLOBALLY CURIOUS. SOME OF OUR IPM PARTNERS INCLUDE:
PUBLISHERS
Full site list available
REGIONAL PACKAGES INCLUDING
• North America
• United States
• Latin America
• United Kingdom
• Continental Europe
CONTENT PACKAGES INCLUDING
• Business & Management
• Science, Technology & Innovation
• Lifestyle & Culture
AUDIENCE PACKAGES INCLUDING (based on first party data from The Economist Group and
third party insights)
• Opinion Leaders
• Business Leaders
• Technology Decision Makers
• Business Travelers
• MBA Prospects
REGIONAL, CONTENT & AUDIENCE BUYS
TARGET OUR AUDIENCE GLOBALLY, REGIONALLY, BY SECTOR OR BY AUDIENCE
ADVERTISING OPTIONS
• Asia Pacific • Middle East and
Africa • India
• Australasia
11
CHRISTINA FANELLI Business Development Director
Ideas People Media
+1.212.554.0605
© The Economist 2015. These materials and their contents are confidential and the exclusive property of The Economist Newspaper Limited.
Their unauthorized reproduction or dissemination to any party other than the original recipient(s) is prohibited. These materials are provided for information
only and shall not be construed as an offer or any form of contractual commitment by The Economist Newspaper Limited or any of its subsidiaries or affiliates.
The opportunities described herein are subject to change and editorial approval.