IdeasMerchant.com

Technology on the Rise

keeping an eye on the road ahead

Spencer Hudson spencer@ideasmerchant.com

A web of unimaginable power

• Entertainment

• Communications

• Source of knowledge

• Creating groups

• Empowering

Can you keep up?

eg. failure

A web 2.0 example of technology in action.

Type “failure” into Google

Click on the button

What do you think you will happen?

Google: failure

I’m feeling lucky - result

Failure: George W. Bush

on the scope

• Web 2.0

• Blog, Blogging

• Pod casting & mp3

• Content Mgmt Sys

• Open source

• Templates, Skins

• Google, not just search

• Mobile ‘phone’

• Gaming: Xbox live, Nintendo wifi

• Convergence

• Segmentation

• Compliance

a taste: web 2.0

Web 2.0 is a term often applied to … web applications … Ultimately Web 2.0 services are expected to replace desktop computing applications for many purposes.

http://en.wikipedia.org/wiki/Web_2.0

Web 2.0 - words

Web 2.0 – onlinemap.com

Web 2.0 – map.google

a taste: blogging

So much more than an online diary

• Hugely popular – anyone can do it

• Reverse chronological entries

• Users commenting, Cross-referencing

• Great source of information, insightIdeasMerchant.com Ltd.url

Blog: margot wallstrom

Blog: technoratie

a taste: blog > podcasting

• An online diary (blog) you listen to (mp3)

• “time shifting”

• Listen via your mp3/iPod player

• Simple subscription service

Apple

Nic and bella’s

itunes

podcast/mp3 – nike & apple

Apple & Nike

Podcast: podzinger.com

eg. channel4.com/news

Peter Snow

• Blog

• Podcast

snowmail_10_03_04.mp3

News form iran

a taste: CMS

Content Management Systems

• 5 years ago … £40k+

• Can include eCommerce

• Open source building blocks

• Templates/skins for ‘quick’ bespoke lookhttp://www.csszengarden.com/

Template 1

Template 2

Template 3

context: new hardware

• Gaming platforms Xbox live, Nintendo wifi

• Mobile phones, no longer just a phone

- pda - mp3 - web

- games - mp3 - tv

context: the environment

• Convergencethey are all coming together

• Segmentationsmaller and smaller groups of people

• Compliancered-tape …

Summary

1.Moving target, get help

2.Build brand capital online (might need it)

3.Experiment with small projects

4.Key words to follow up on: • Search engine optimisation – esp. natural

listing• Content Management Systems – power to you• Blogging – engaage with your consumers• Opensource – it’s “free” don’t reinvent the

wheel

I’m feeling lucky – Google - failure