ideating & creating a content strategy for a brand on social media
DESCRIPTION
On social media, if content is king, conversation is queen. See how alivenow works with brands to create a comprehensive content strategy for their Facebook pages.TRANSCRIPT
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Ideating & Creating a Content Strategy Ideating & Creating a Content Strategy
for a Brand on Social Media
by alivenow - digital marketing agency
www.alivenow.in
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On social media if
CONTENT is KING, then CONTENT is KING, then
CONVERSATION is QUEEN!
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Important to create
QUALITY content to cut
through the clutter and be through the clutter and be
informative, engaging and
interactive.
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What good content does:- Amplifies reach of posts due to high
interaction and engagement.
- Increases Likes, Shares and Comments
on posts.on posts.
- Helps build communities organically.
- Gets you earned media rather than
paid media.
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So how do you come up
with a content strategy for
a brand? We share tips a brand? We share tips
and many samples!
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Quick and Important Tips:- Have a content plan (Weekly, monthly).
- Review regularly and eliminate content which
performed badly. (Low reach/engagement)
- Have clear content categories (Examples follow).
- Make creative’s for every single post. - Make creative’s for every single post.
- Make posts interactive and not informational.
- Educate by asking questions and interacting not
providing info.
- When sharing info, be creative and different.
- Plan to boost 10-15% of posts every month.
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o Product Push o Did you know?
For Prestige Smart Kitchen we had a strategic content plan focusing on
their products, the offers, useful tips and info, etc. This was communicated
in a creative, engaging and planned way. We made sure the brand’s look
and feel was maintained and communication was crisp, creative and
interactive. We categorized content as below:
SAMPLE BRAND: Content Strategy
for Prestige Smart Kitchen
o Product Push
o Guess the missing piece
o Guess the product
o Greetings (Festivals)
o Health quotes
o A v/s B posts
o Great deals
o Did you know?
o Quick cooking tips
o Recipes
o Unscramble the word
o Testimonials
o Weekend posts
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Product PushPosts to push the new products being launched by the
brand as well as push the existing products.
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Product PushPosts to push the new products being launched by the
brand as well as push the existing products.
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Product PushPosts to push the new products being launched by the
brand as well as push the existing products.
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Guess the Missing PieceThese were very interesting and highly engaging posts,
where a part of the product would be missing and the users
have to pick the right part from the 3 given options!
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Guess the Missing PieceThese were very interesting and highly engaging posts,
where a part of the product would be missing and the users
have to pick the right part from the 3 given options!
![Page 13: Ideating & Creating a Content Strategy for a Brand on Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051816/5465b9e6b4af9f3f3f8b50b6/html5/thumbnails/13.jpg)
Guess the Missing PieceThese were very interesting and highly engaging posts,
where a part of the product would be missing and the users
have to pick the right part from the 3 given options!
![Page 14: Ideating & Creating a Content Strategy for a Brand on Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051816/5465b9e6b4af9f3f3f8b50b6/html5/thumbnails/14.jpg)
Guess the ProductThis was another category of posts that received high
engagement, where the product would be blurred and
the audience had to guess the product.
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Guess the ProductThis was another category of posts that received high
engagement, where the product would be blurred and
the audience had to guess the product.
![Page 16: Ideating & Creating a Content Strategy for a Brand on Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051816/5465b9e6b4af9f3f3f8b50b6/html5/thumbnails/16.jpg)
Guess the ProductThis was another category of posts that received high
engagement, where the product would be blurred and
the audience had to guess the product.
![Page 17: Ideating & Creating a Content Strategy for a Brand on Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051816/5465b9e6b4af9f3f3f8b50b6/html5/thumbnails/17.jpg)
Greetings!Wishing all our customers on all the important festivals, days
is very vital for any brand. So we shared creative wishes for
all important festivals and celebrations!
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Greetings!Wishing all our customers on all the important festivals, days
is very vital for any brand. So we shared creative wishes for
all important festivals and celebrations!
![Page 19: Ideating & Creating a Content Strategy for a Brand on Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051816/5465b9e6b4af9f3f3f8b50b6/html5/thumbnails/19.jpg)
Greetings!Wishing all our customers on all the important festivals, days
is very vital for any brand. So we shared creative wishes for
all important festivals and celebrations!
![Page 20: Ideating & Creating a Content Strategy for a Brand on Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051816/5465b9e6b4af9f3f3f8b50b6/html5/thumbnails/20.jpg)
Greetings!Wishing all our customers on all the important festivals, days
is very vital for any brand. So we shared creative wishes for
all important festivals and celebrations!
![Page 21: Ideating & Creating a Content Strategy for a Brand on Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051816/5465b9e6b4af9f3f3f8b50b6/html5/thumbnails/21.jpg)
Health QuotesPrestige Smart kitchen as a brand has great inclination
towards healthy food and safe products. So on a regular
basis we posted health quotes which get a lot of shares.
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Health QuotesPrestige Smart kitchen as a brand has great inclination
towards healthy food and safe products. So on a regular
basis we posted health quotes which get a lot of shares.
![Page 23: Ideating & Creating a Content Strategy for a Brand on Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051816/5465b9e6b4af9f3f3f8b50b6/html5/thumbnails/23.jpg)
Health QuotesPrestige Smart kitchen as a brand has great inclination
towards healthy food and safe products. So on a regular
basis we posted health quotes which get a lot of shares.
![Page 24: Ideating & Creating a Content Strategy for a Brand on Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051816/5465b9e6b4af9f3f3f8b50b6/html5/thumbnails/24.jpg)
A v/s B postsUpdates where users can say which Prestige product they
liked better, or general questions like Baking or Roasting?
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A v/s B postsUpdates where users can say which Prestige product they
liked better, or general questions like Baking or Roasting?
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A v/s B postsUpdates where users can say which Prestige product they
liked better, or general questions like Baking or Roasting?
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A v/s B postsUpdates where users can say which Prestige product they
liked better, or general questions like Baking or Roasting?
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A v/s B postsUpdates where users can say which Prestige product they
liked better, or general questions like Baking or Roasting?
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A v/s B postsUpdates where users can say which Prestige product they
liked better, or general questions like Baking or Roasting?
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Great DealsThere are regular deals and offers from Prestige Smart
Kitchen. So the best way to communicate those deals to our
customers is through engaging posts.
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Great DealsThere are regular deals and offers from Prestige Smart
Kitchen. So the best way to communicate those deals to our
customers is through engaging posts.
![Page 32: Ideating & Creating a Content Strategy for a Brand on Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051816/5465b9e6b4af9f3f3f8b50b6/html5/thumbnails/32.jpg)
Great DealsThere are regular deals and offers from Prestige Smart
Kitchen. So the best way to communicate those deals to our
customers is through engaging posts.
![Page 33: Ideating & Creating a Content Strategy for a Brand on Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051816/5465b9e6b4af9f3f3f8b50b6/html5/thumbnails/33.jpg)
Did you know?Prestige products come with many interesting features. So it’s
a top priority to broadcast those special and unique features
about various products to the customers.
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Did you know?Prestige products come with many interesting features. So it’s
a top priority to broadcast those special and unique features
about various products to the customers.
![Page 35: Ideating & Creating a Content Strategy for a Brand on Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051816/5465b9e6b4af9f3f3f8b50b6/html5/thumbnails/35.jpg)
Did you know?Prestige products come with many interesting features. So it’s
a top priority to broadcast those special and unique features
about various products to the customers.
![Page 36: Ideating & Creating a Content Strategy for a Brand on Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051816/5465b9e6b4af9f3f3f8b50b6/html5/thumbnails/36.jpg)
Quick Cooking Tips!There are some really quick and handy tips that a lot of users
share with us, we make posts out of them and share it with
our audience!
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Quick Cooking Tips!There are some really quick and handy tips that a lot of users
share with us, we make posts out of them and share it with
our audience!
![Page 38: Ideating & Creating a Content Strategy for a Brand on Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051816/5465b9e6b4af9f3f3f8b50b6/html5/thumbnails/38.jpg)
Quick Cooking Tips!There are some really quick and handy tips that a lot of users
share with us, we make posts out of them and share it with
our audience!
![Page 39: Ideating & Creating a Content Strategy for a Brand on Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051816/5465b9e6b4af9f3f3f8b50b6/html5/thumbnails/39.jpg)
RecipesA lot of products means a lot more recipes, so we pull out
the best recipes and post them for our users.
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RecipesA lot of products means a lot more recipes, so we pull out
the best recipes and post them for our users.
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RecipesA lot of products means a lot more recipes, so we pull out
the best recipes and post them for our users.
![Page 42: Ideating & Creating a Content Strategy for a Brand on Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051816/5465b9e6b4af9f3f3f8b50b6/html5/thumbnails/42.jpg)
Unscramble the wordsThese are fun posts, where the users have to unscramble the
words related to Prestige Smart Kitchen!
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Unscramble the wordsThese are fun posts, where the users have to unscramble the
words related to Prestige Smart Kitchen!
![Page 44: Ideating & Creating a Content Strategy for a Brand on Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051816/5465b9e6b4af9f3f3f8b50b6/html5/thumbnails/44.jpg)
TestimonialsA brand becomes a renowned name only when the
customers talk about it! We made one category just for
voicing the opinion of happy customers.
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TestimonialsA brand becomes a renowned name only when the
customers talk about it! We made one category just for
voicing the opinion of happy customers.
![Page 46: Ideating & Creating a Content Strategy for a Brand on Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051816/5465b9e6b4af9f3f3f8b50b6/html5/thumbnails/46.jpg)
TestimonialsA brand becomes a renowned name only when the
customers talk about it! We made one category just for
voicing the opinion of happy customers.
![Page 47: Ideating & Creating a Content Strategy for a Brand on Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051816/5465b9e6b4af9f3f3f8b50b6/html5/thumbnails/47.jpg)
Weekend PostsOn weekends, we post very light, peppy and happy posts so
that our audience have a fun and food filled weekend!
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Weekend PostsOn weekends, we post very light, peppy and happy posts so
that our audience have a fun and food filled weekend!
![Page 49: Ideating & Creating a Content Strategy for a Brand on Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051816/5465b9e6b4af9f3f3f8b50b6/html5/thumbnails/49.jpg)
Weekend PostsOn weekends, we post very light, peppy and happy posts so
that our audience have a fun and food filled weekend!
![Page 50: Ideating & Creating a Content Strategy for a Brand on Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051816/5465b9e6b4af9f3f3f8b50b6/html5/thumbnails/50.jpg)
Weekend PostsOn weekends, we post very light, peppy and happy posts so
that our audience have a fun and food filled weekend!
![Page 51: Ideating & Creating a Content Strategy for a Brand on Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051816/5465b9e6b4af9f3f3f8b50b6/html5/thumbnails/51.jpg)
For more details regarding this
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THANK YOU!
Visit us at www.alivenow.in to see more
case studies, and learn more about
alivenow!
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