ideation 2.0
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IDEATION 2.0. Empathy Define Ideate Prototype Feedback. Define. Generate Maximum Innovation Potential. Not Final Solutions. Ideas to Learn More About. Brainstorming. How might we…. The Rational Choice. The Most Meaningful. Rules - PowerPoint PPT PresentationTRANSCRIPT
IDEATION 2.0
DefineEmpathy Define Ideate Prototype Feedback
Generate Maximum Innovation PotentialNot Final Solutions. Ideas to Learn More About
Rules1. DEFER JUDGEMENT2. ENCOURAGE WILD IDEAS3. BUILD ON THE IDEAS4. GO FOR QUANTITY 5. ONE CONVERSATION AT A TIME6. BE VISUAL7. STAY FOCUSED ON THE TOPIC8. HEADLINE
Brainstorming
Select
The Rational Choice
The Darling
The Most Meaningful
The Long Shot
Facilitation
How might we…
POV: Retiring workaholic needs a new reason to wake up each morning because supervising his staff inspired him. Idea: Program for newbie retirees to stay work active
Attributes:Start of journey“office”“employees”GoalsBench marks
Deeper
Directed
Analogous Structured BrainstormWhat is an analogous brainstorm?A brainstorm on situation analogous to your POV.
Why do an analogous brainstorm? It allows you to go deep by leveraging the abstract relationships within a situation you know well
What is a structured brainstorm?A way that focuses ideas on a particular topic.
Why do a structured brainstorm? In fact, isn’t that illegal?It keeps the idea generation directed. Helps facilitate synthesis.
Metaphor Characteristic Solution(to original pOV)
Waking upGoing to ChurchKindergartenSupermarket
Boat showBuying a carStealing a diamondPromFirst Date
Terrifying
Meet new people
Learn huge range of skills
Away from parents
Chance to call home If you freak
Bring Toys from Home
Back to School Night
Solution
You keep favorite red stapler
Setup replica office at home
Put company logo on all that you own
Attributes: Start of journey “office” “employees” Goals Bench marks
POV: Retiring workaholic needs a new reason to wake up each morning because supervising his staff inspired him.
Metaphor Characteristic Solution(to original pOV)
Solution
Try it withyour POV
Metaphor Characteristic Solution(to original pOV)
Waking upGoing to ChurchKindergartenSupermarket
Boat showBuying a carStealing a diamondPromFirst DateCircus
Terrifying
Meet new people
Learn huge range of skills
Away from parents
Chance to call home If you freak
Bring Toys from Home
Back to School Night
Solution
You keep favorite red stapler
Setup replica office at home
Put company logo on all that you own
POV
Waking up Boat show
Buying a car
First date
Kindergarten
Metaphor
new people
Away from parents
Terrifying
Characteristic
stapler
replica office
logo
Solution(to original pOV)
Bring toys From home
Chance to call homeBack to work Night
Solution
POV
Waking up Boat show
Buying a car
First date
Kindergarten
Metaphor
new people
Away from parents
Terrifying
Characteristic
stapler
replica office
logo
Solution(to original pOV)
Bring toys From home
Chance to call homeBack to work Night
Solution
For Next Class:Post on your wiki page ideas for attributes that you want to prototype on Thursday.
LOTS of time with users for field report that is due Thursday May 6th (But spend lots of time with users before and after that date). Please block the time.