ideation + introduction to prototyping
DESCRIPTION
Kyued Up Coming up with Solutions, Choosing Solutions, and Building PrototypesTRANSCRIPT
Kyued Up
Ideate + Prototype3.8.14
E D I P T
Empathize Define Ideate Prototype Test
Why: To come up with solutions based on empathy and our problem definition
I Ideate
Be Wild
Combine Ideas
+ =
Make it Visual
Go for Quantity!
Quantity (with speed)
Ready, set, go!
10 minutes
What would be a terrible idea?
3 minutes
How would IKEA make it?Or Apple? Or McDonalds?
3 minutes
What if you used technology from 100 years
ago?
3 minutes
Cluster Ideas
10 minutes
Individual AssessmentChoose 2
1 minute
Organize Selections
Rational Choice
Long ShotDarling
Likely to Delight
Rational Choice
Likely to Delight
Long Shot
Darling
3 minutes
Organize Selections
Take Pictures
Group AssessmentChoose 1
5 minutes
What does your product do?
How does your product work?
What does it feel like to use your product?
Value Proposition
3 minutes
What does your product do?
How does your product work?
What does it feel like to use your product?
Value Proposition
BENEFITS
FEATURES
EXPERIENCE
Value Proposition Canvas
Benefits
Features
Experience
Wants
Needs
Fears
Substitutes
CustomerProduct
http://www.peterjthomson.com/2013/11/value-proposition-canvas
P Prototype
Brief Introduction
Guest Speaker Tom Bishop
Determine the key points to
communicate
Remove everything non-essential
Make the key point STAND OUT
Guest Speaker Tom Bishop