idec 2014 winter leadership seminar iraoverview
TRANSCRIPT
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IDEC European Leadership SeminarLjubljana, Slovenia
January 24-25, 2014
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More than 53,000 members
Operating budget of more than $12m (US)
Staff of 71
Network of more than 1500 organized chapters worldwide (councils, affiliates, provincials, regionals)
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Professional Development Events
Publications
Website resources
Member expertise
Network support
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0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
100,000
1987
Last five years=(27,626)
Prior five years=(781)
ALL MONTHS TO DATE
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-1
0
1
2
3
4
5
6
7
8
In M
illions
Revenue Expense Profit/(Loss)
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0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
Jul-01 Jul-02 Jul-03 Jul-04 Jul-05 Jul-06 Jul-07 Jul-08 Jul-09 Jul-10 Jul-11 Jul-12 Jul-13
RT
In the last five years journal subscriptions dropped 37-41%
In the prior five years journal subscriptions dropped 9-17%
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-
5,000
10,000
15,000
20,000
25,000
JUL
AUG
SEP
OCT
NOV
DEC
JAN
FEB
MAR
APR
MAY
JUN
FY06-07
FY07-08
FY08-09
FY09-10
FY10-11
FY11-12
FY12-13
FY13-14
Last Five Years
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0
100
200
300
400
500
600
JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN
FY12-13 FY13-14 FY14-15
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Membership is dropping
Conference attendance is dropping
Difficulty attracting younger members
Scarcity of members interested in leadership positions
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Limited pathways to leadership
Recycled leaders
Poor financial management
Little or no strategic planning
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Generational
Impact on IRA
X (1965-1980):
independent, wa
nt a
voice, informal, i
ndividual, tech
savvy, balanced,
self-sufficient
Y (1981-2001):
networking, informal
, small group, tech
savvy, always
“on”, civic-
minded, want a voice
Boom (1946-1964):
time-
sensitive, team, alwa
ys “young”, willing
to
learn, loyal, focused,
make a difference
Silent (1925-1945) :
traditional, conservati
ve, disciplined, struct
ured, loyal, faith in
institutions, value
structure
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Time
Value expectations
Market structure
Competition
Technology
* Race to Relevance: 5 Radical Changes for Associations, Harrison Coerver & Mary Byers, CAE
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Cut 48% of the budget
Cut 43% of staff
No change to IRA programs, services and resources
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Gathered and analyzed data◦ Membership ◦ Financial◦ Global trends
Shared the data◦ Board, Staff, Membership
Convened Board/staff strategic planning event◦ Assessed strengths, opportunities and
challenges, and established goals and objectives
Assessed all areas for streamlining –governance, operations, network – and commenced restructuring
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IRA must revitalize and renew its membership proposition to attract
and retain members.
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What would cease to happen if IRA (or your regional or local) fell of the face of the Earth
tomorrow?
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Professional Development
Public Engagement
Community Engagement
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Assess and modify IRA structurally (governance and operations) to maximize opportunities
Develop a strategic plan with goals that are bold, but realistic, achievable, measureable
Align and drive all resources to achieve goals
Utilize this professional network – IRA and all its chartered organizations to achieve the goals
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Establish IRA as worldwide authority and #1 resource provider in literacy education
Attain and maintain financial stability
Increase membership value
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• Increase media requests for IRA public comment by 50% each year for the next three years
• Increase IRA website traffic to 5m annual visits by 2016
• Become the #1 produced result in search engine rankings worldwide for literacy education keywords by 2018
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• Eliminate operating deficit by 2017
• Reduce draw from quasi-endowment to no
more than 5% annually by 2017
• Increase revenue by 2% annually over the
next three years
• Rebuild cash reserve funds to $20m by 2017
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•Develop 4 new member benefits by 2016
•Develop native language member resources
for two countries by 2014
•Increase member retention from 2.5 to 5
years by 2018
•Develop customized membership experience
(“My IRA”) by 2015-16
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IRA (ILA) is committed to investing in the required resources, IT and Human Capital, to position itself to effectively disseminate research and evidence-based knowledge and information, in a customized way, to school-based literacy educators of students ages 4-18.
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IRA (ILA) is committed to serving its membership by developing and offering outstanding professional services that can be customized to reflect the individual needs of its members.
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Governance, Org Structure & Culture
Membership ProfessionalLearning
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Strong governance and operations
Smart, conservative financial management
Investment in IT and human capital
Bold strategic plan with specific, measureable, achievable goals.
Development of a personal, individualized membership experience
Re-position IRA as a strong leader in literacy and establish our role as a world thought leader
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Stronger
Sustainable
Network
Effective Operating Boards
Mission Aligned to IRA
Solid Financial Planning
and Management
Strong Membership
Proposition
Specific Plans for Future Growth
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Website
Portal
Email System
Data
Management
Financial
Services
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Stabilize the organization financially and operationally
Use data to inform decision-making
Members Matter