IDEMA USA LLCBoard of Directors Meeting

IDEMA USA LLCBoard of Directors Meeting

February 17, 2005

AgendaAgenda

• Global Update• Global Board, Regional Boards• Mechanics

• USA Events• Focal Points

• Communications/web site/Insight• Global operational efficiencies• Standards

• Global Membership

Global UpdateGlobal Update

• Not-for-profit IDEMA USA shell converted to Global IDEMA, or IHQ

• IDEMA Japan YK formed this month

• IDEMA Asia-Pacific no change

• IDEMA USA LLC formed in 2004

• Regional subsidiaries

IDEMA Intl.

Headquarters (IHQ)(US)

IDEMA Intl. Headquarters (IHQ)

(US)

IDEMAAsia-Pacific

IDEMAAsia-Pacific

IDEMA YK(Japan)

IDEMA YK(Japan)

IDEMA LLC(US)

IDEMA LLC(US)

Membership dues, event profit flow thru IHQ, OH allocations, targeted investment sent back to regions

Cost plus service

Global BODGlobal BOD

PresidentPresident

REGIONS: Separate Board of Directors, appointed locally, to guide IDEMA strategy and activities in those regions.

Regions operate on a cost-plus basis, essentially providing regional services to IHQ and funneling profits back to IHQ to minimize taxation

Each regional Board has Executive Director, staff

Each has strategically global, functionally local committees

EAC

OH allocation

Strategic planning, finance3 members from each region Membership dues, event profit flow thru

IHQ, OH allocations, targeted investment sent back to regions

IDEMA StructureIDEMA Structure

Committees in China, Thailand, Singapore

IDEMA Global Board, StaffIDEMA Global Board, Staff

• T. Suganuma, Hitachi

• A. Kakehi, Fujitsu

• N. Kubokawa, IIT

• M. Matsuzaki, TDK

• John Coyne, WD

• Jim Chirico, Seagate Technology

• TEH Bong Lim, MMI

• Dirk Thomas, HGST

• Alan Armstrong, Marvell

• Jeff Donnelly, KLA-Tencor

• Rick Penn, Hutchinson

• Adam Wray, Xyratex

• Mark Geenen, President

IDEMA Japan Board, StaffIDEMA Japan Board, Staff

• T. Suganuma, Hitachi (BOD chairman)*

• A. Kakehi, Fujitsu (Vice-Chair)*

• N. Kubokawa, IIT (Vice-Chair)*

• M. Matsuzaki, TDK*

• T. Fujii, Anelva

• T. Fujiwara, Fujiwara-Rothchild

• A. Terada, Alps Electric

• T. Ueno, Kobe Steel

• H. Yamazaki, consultant

• R. Higuchi, Hitachi High-Tech

• Y. Hyakusoku, Mediken

• S. Kawagoe, Toshiba

• K. Kobayashi, Fujitsu

• O. Norio, Hitachi Maxell

• T. Otsu, Hitachi GST

• R. Shimizu, Matsushita Electric

• I. Suzuki, Hoya

• STAFF

• S. Kaneko, Executive Director

• A. Yamamoto

• N. Miura

*Global Board member

IDEMA Asia-Pac Board, StaffIDEMA Asia-Pac Board, Staff

• John Coyne, WD (Chairman)*• Jim Chirico, Seagate

Technology*• Gary Davis, Davis Consultants• Adam Giandomenico, Lighthouse• Raymond Leung, SAE Magnetics• Chackchai Panichapat, Amata

City• M.C. Tam, Kaifa Technology• TEH Bong Lim, MMI*• Dirk Thomas, Hitachi GST*• Masamitsu Horike, Hitachi GST

(Thailand)

• Action Committees in:• Singapore• China North• China South• Thailand

• STAFF• Gary Davis, CHAN Len Wai,

co-Executive Directors• Lilian Lim

*Global Board member

IDEMA USA Board, StaffIDEMA USA Board, Staff

• Saburo Adachi, Fujitsu

• Alan Armstrong, Marvell*

• Jeff Donnelly, KLA-Tencor*

• Ed Grochowski, consultant

• Bob Holleran, Hitachi GST

• Rick Penn, Hutchinson Tech.*

• Mike Russak, Komag

• Rich Rutledge, Wesern Digital

• Dave Wickersham, Seagate

• Adam Wray, Xyratex*

• Mark Geenen, IDEMA

• STAFF• Debbie Lee, Sr. Director,

Membership Services• Sally Bryant, Sr. Director,

Communications & Standards

• Trudy Gressley, Office Manager

*Global Board member

USA EventsUSA Events

• February 17: SFF HDD vs. Flash

• February 17: Dinner Event

• Breakfast events:

• Dinner events:

• DISKCON USA: Sept 19-22

• Financial Conference: TBD

Focal Point: CommunicationsFocal Point: Communications

• Web site improvement, execution

• Publicity of events, achievements

• KEY: balanced focus on intra-industry, external communications

Communications UpdateCommunications Update

• Active committee established: HTCH, HGST, Seagate (US & Thailand), Veeco, WD, Xyratex.• Maxtor rep requested • Inviting Toshiba rep

• Committee provides oversight for INSIGHT, website, marketing, and publicity

Communications: INSIGHTCommunications: INSIGHT

• INSIGHT emailed to members quarterly; plan to increase to bi-monthly in 2006

• Suggested new column: Executive Outlook• Q1 Issue

• Technical: Review of SFF HDD vs. Flash symposium

• Market: 2005 market

• Q2 Issue• Technical: optical drives• Market: TBD

Communications: Marketing/PublicityCommunications:

Marketing/Publicity

• Press list (US, Asia Pac, Japan)

• Website tradeouts (DataStoreX confirmed)

• Website linked to member companies (Seagate, HTCH, HGST, Toshiba complete)

• Developing campaign to increase readership within member companies

• Investigating webinars

Focal Point: OptimizationFocal Point: Optimization

• Global Membership fees, policies

• Streamlining of Standards committees, practices

• Finance

• Burnishing the IDEMA brand

Focal Point: StandardsFocal Point: Standards

• BOD Oversight: Matsuzaki (TDK) and Penn (HTCH)

• Technical Standards• New Global Structure

• Commercial Standards• Gray Market Project completion anticipated

summer• Anti-Tampering project

New Technical Standards StructureNew Technical Standards StructureIDEMA Global Committee and Chair US Japan

Consumer Electronics: Schlumberger (Maxtor), Shimizu (MEI), Coughlin, Geffon

Consumer Electronics

Embedded Drives Mobile Apps subcommittee

Consumer HDD

Disks & Substrates: Chao (Komag), Hughes (HGST), Kobayashi (Fujitsu)

Disks & Substrates Heads/Disks

Heads & Suspensions: Tagami (TDK), Nass (HTCH)

Heads & Suspensions Heads/Disks

ESD/Contamination: Ohtsu (HGST), Suzuki (IMES), Sinichi (Trek), Money, Frost (Oliver Design)

ESD ESD

Contamination Contamination

Long Data Block: Grochowski Long Data Block

Reliability: Elerath (NetApp) Reliability

Test: Miyamoto Test

Semiconductor: Alegre de La Soujeole (ST) Semiconductor

Global MembershipGlobal Membership

• Growth potential seen in China

• US, Japan have limited expansion

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