identifying & creating nonprofit content and content strategy
DESCRIPTION
"Extending the Reach and Influence of Nonprofits with Social Media" presented to the United Way on 4 June, 2013. This is only my portion of the presentation -- there are other presenters. I will add the whole deck when I get their approval.TRANSCRIPT
United Way Worldwide
Identifying & Creating Nonprofit Content and Content StrategyExtending the Reach and Influence of Nonprofits with Social Media
#nonprofitsm
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Chris Abraham is a leading expert in digital: online reputation management (ORM), Internet privacy, social media marketing and digital PR with a focus on blogger outreach, blogger engagement and Internet crisis response.
Email: [email protected]
Twitter: @chrisabraham
Google+: rnnr.us/plus
Facebook: facebook.com/chrisabraham
LinkedIn: linkedin.com/in/chrisabraham
Blog: chrisabraham.com
Mobile: +1 202-352-5051
Hashtag: #nonprofitsm
Chris Abraham
#nonprofitsm
April 11, 20233
• Your Organization
• Your illustrious history
• Your noble vision
• Your past wins
• Your narrative
• Your Staff
• Empower personal brand development
• Your Industry
• Industry news and happenings
• How do you influence the industry?
• How does your industry influence you?
Content Strategy
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• Your Issue
• Stop preaching to the choir
• No inside baseball or wonking out
• Remediate, remediate, remediate
• The News
• The news effects us all
• How are you part of the news?
• How does it effect your nonprofit?
• The Influencers
• Share the news of others – best way to connect
• People always notice retweets, shares, etc
Content Strategy
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• Social Media
• Online Influencers (Facebook, Twitter, LinkedIn, etc)
• Twitter Lists (Create Your Own or Discover Public Lists)
• Keywords & Hashtags (Hitchhike or Create)
• Who do the influencers follow?
• Mainstream Media
• Mainstream Media Clipping Services (Meltwater News)
• Mainstream Media Email Alerts (WaPo, FT, NYT, etc)
• Organizations’ & Associations’ Email Lists
• Internet Search
• Google Alerts
Sourcing News
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• Feeds & Newsreaders
• Netvibes
• NewsBlur
• Feedly
• The Old Reader
• Reeder
• NetNewsWire
• (TweetDeck)
• Blogs
• Alltop, Technorati, Google Search, Blogroll
Sourcing News
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Follow Influencers
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Like Facebook Pages
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Add Google+ Pages
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Twitter Lists
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Meltwater News
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Google Alerts
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Feedly
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Feedly
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Feedly
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Buffer
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HootSuite
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GaggleAMP
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OutsourcingWhen social media isn’t your core competency
Or, let’s be honest, you really hate social media
• When you can’t put the time in to do the reading
• When you don’t enjoy doing the writing
• When you haven’t mastered the art of social media grammar, protocol, hash tagging, semantics, timing, or format
• When you’re not yet in tune with the social mediasphere
When you need to extend and expand the volume, texture, and consistency of your content coverage
• Social media is a 24/7/365 commitment
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Social Media Maxima
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Thank You!
If you have any questions at all, you can reach me directly:
Email: [email protected] Mobile: +1 202-352-5051
Twitter: @chrisabraham
Google+: rnnr.us/plus
Facebook: facebook.com/chrisabraham
LinkedIn: linkedin.com/in/chrisabraham
Blog: chrisabraham.com
Socialmedia.biz: socialmedia.biz/author/chrisabraham
Biznology.com: biznology.com/author/chrisabraham/
Huffington Post: huffingtonpost.com/chris-abraham/
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