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  • 8/2/2019 Identifying Opportunities in Renewables Energy

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    AVALONConsulting

    CONFIDENTIAL

    2010 Avalon Consulting. All Rights Reserved

    Case Study

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    AVALONConsulting

    An Indian Engineering major with global footprint wanted to exploreopportunities in the renewable energy space

    An Indian Engineering major with global footprint

    The client wanted to understand possible play in the renewable energy space in India

    power generation since it is the most significant user of energy globally. It also has seen

    maximum application of Renewable Energy. Hence, the study was limited to renewableenergy for power generation.

    The penetration of renewable energy (RE) sources in power generation has grown over theyears but is still miniscule. Hence the client believed that there was potential of investing in

    this space.

    The client wanted to understand which of the various energy sources had the most potential

    and which part of the value chain was most attractive

    Situation Approach Solution

    Client

    Situation

    Identifying opportunities in renewables

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    AVALONConsulting

    The relative penetration of various types of renewable energy in powergeneration was mapped

    Situation Approach Solution Example

    RESources

    Biomass

    Tidal

    Geothermal

    Wind

    Hydro

    Solar

    PV

    Solar

    Thermal

    Heated water from the earths

    core accessed through natural

    springs and cavities used togenerate power

    Tidal or wave movements areused to power traditional

    hydropower mechanisms

    Biomass elements like coal, wood ordung are burnt and heat generated is

    used to power traditional thermal

    power mechanisms

    Solar cells convert lightenergy into electricity

    through photovoltaics

    Solar energy isconcentrated onto a fluid

    which is heated and then

    used to power traditionalthermal power

    mechanisms

    Dams create water bodies

    whose potential energy is usedto power turbines connected to

    a generator

    Ambient wind rotates large

    rotors which are connected togeneratorsNew

    Well penetrated

    Less penetrated

    Identifying opportunities in renewables

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    AVALONConsulting

    The evolution of technology and hence, the technology risk was mapped

    Situation Approach Solution Example

    Wind

    Wind power has evolved over the years and has attained prominence in the renewables space

    Technology and business models both have become more refined

    Capacities of individual plants have grown from 500 KW to 3MW today; 5MW plants are being considered

    It is expected to be the future of renewable power generation

    Solar

    Solar technology both thermal and photovoltaic are fairly nascent though they have been around for long

    Among the two, PV is more evolved and attracts greater interest and investment globally than thermal

    Crystalline silicon technology is well-developed but expensive

    Currently research is on to develop next-gen solar PV thin films which will revolutionise renewable power

    Geothermal

    Geothermal power generation involves deep dr illing which is capital intensive & technologically challenging

    The geothermal reservoirs also have limited life and low conversion efficiency

    Most geothermal sites are regionally clustered in the Pacific region

    Therefore the potential for geothermal power generation is limited

    Tidal

    Tidal movement lateral or vertical is used to move turbines which are used for power generation

    However significant tidal activity is required which again regionally limits this source

    There are also ecological issues around marine life conservation

    These issues therefore limit the large scale adoption of tidal power

    BiomassBiomass is widely used for power generation since all kinds of waste can be used as feedstock

    However procuring large scale and high quality feedstock is a challenge for biomass plants

    Conversion efficiencies are also low in biomass

    Readiness

    Identifying opportunities in renewables

    http://images.google.co.in/imgres?imgurl=http://i1.trekearth.com/photos/10088/windmill_closer.jpg&imgrefurl=http://www.trekearth.com/gallery/North_America/United_States/photo494793.htm&usg=__3n5IfAx6xjvHf-6Hfgb-4SSvtfc=&h=800&w=496&sz=68&hl=en&start=3&um=1&tbnid=ldqWn9t9EQPIOM:&tbnh=143&tbnw=89&prev=/images?q=windmills&um=1&hl=en&sa=N
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    AVALONConsulting

    Based on technological maturity and growth potential, wind and solarenergy was chosen for a deeper evaluation

    Situation Approach Solution Example

    1990 2000 2010 2020

    Growth in Global RE Power Generation by Sources, TWh/a

    Wind

    Biomass

    Geothermal

    PV

    Others21%

    127241

    693

    4505

    In India also RE power isexpected to grow driven

    mainly by wind power

    Identifying opportunities in renewables

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    AVALONConsulting

    The growth potential and growth drivers were mapped

    ExampleSituation Approach Solution

    2008 2009 2010 2011 2012

    Global Annual Capacity Addition Growth, MW

    On-Shore

    Off-Shore

    Refers to land-based windfarms and are moreprevalent

    Easier to setup andmanage -- erection andmaintenance is lesscomplicated

    Issues around availability ofland which are expected tofurther aggravate as theaverage size of windturbines increases

    Typically erected in the high-seas

    Setup and maintenance morecomplicated due to the addedcomplexity of working in a moretemperamental environment

    (much like off-shore oil rigs)

    Issue of evacuation of power

    Increased wind turbine sizehigher conversion efficiencyand reduced cost

    No issues of land availability

    On-Shore

    2000 2001 2002 2003 2004 2005 2006 2007 2008

    Wind Power Installed Capacity Growth in India, MW

    Lack of reliable grid supply

    Policy Initiatives

    - 16 out of 29 states have setup RPOs mandating gencos to

    purchase 10% of their requirement from RE sources

    - Mechanisms for wheeling and banking of power, feedin tariffshave been defined by some states

    - Central Government is offering incentives such as accelerateddepreciation, 10 year tax holiday, no income tax on power sales toutilities and fast clearance of FDI

    Availability of reliable suppliers of wind power equipment in India

    Growth Drivers

    India will mainly witness on-shore growth in the shortterm given the high untapped potential

    Identifying opportunities in renewables

    Off-Shore

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    AVALONConsulting

    Suzlon

    RRB

    Vestas

    Gamesa

    Enercon

    The wind value chain was mapped and based on the industrystructure, competition and value captured at each stage, the attractiveopportunities were identified

    ExampleSituation Approach Solution

    CustomersEPC

    CompaniesOEMs

    Utilities are being forced

    by legislation and lackof strong alternatives tobuy wind power

    Technology is a key

    success factor and hencethe early starters have adefinite advantage

    The entry barriers for newplayers are very high on

    account of this

    Power UtilitiesTier 1 & 2

    Suppliers

    Currently this role is played

    by the OEMs though there isan opportunity to delink thisfrom the OEM businesssince the skills sets required

    are very different

    A range of specialised

    equipmentmanufacturers serves theOEM for components likefan

    blades, motors, turbines,etc. Over 8000

    components go intomaking a wind turbine

    Vestas

    GE Wind

    GamesaEnercon

    Suzlon

    Siemens

    Others

    Identifying opportunities in renewables

    Global Market Shares of Key Equipment Suppliers ofWind Power, 2007

    Indian Market Shares of Key Equipment Suppliers of Wind

    Power, 2007

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    AVALONConsulting

    The wind value chain was mapped and based on the industrystructure, competition and value captured at each stage, the attractiveopportunities were identified

    ExampleSituation Approach Solution

    Solar Power Technologies

    Solar ThermalSolar Photovoltaic

    Crystalline Silicon Thin Film

    Refer to the use of solarconcentrators to generate heat

    which is then used to generatepower

    The technology is still nascent dueto its low conversion efficiency

    The sizes of the resultant plantsalso necessitate large land area

    and these are therefore typicallyfound in the deserts

    While these are popular forstandalone applications, grid-tying

    them will pose challenges

    Used to manufacture solar cells

    using wafers cut from silicon ingots

    The process is capex intensive andresults in significant consumptionand wastage of silicon

    Currently it is not economically

    comparable to wind power due toabove reasons

    Low concentration technology isbeing experimented with toimprove electrical characteristics

    Developed with a view to reduce

    silicon consumption

    Film of silicon material is sprayedonto a substrate or othersurfaces (windows, outer

    walls, etc.)

    Is expected to reduce the capexin solar PV by 80%

    Significant investments are beingmade here

    Identifying opportunities in renewables

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    AVALONConsulting

    Similarly attractive niches were identified in the solar space, based on thevalue captured, competitive intensity and ease of entry in different stages ofthe value chain

    ExampleSituation Approach Solution

    Silicon WaferMaker

    Solar PanelMaker

    Systems Customer

    Of the installed capacity for

    solar power in 2007, majority

    was grid-tied and a minoritywas off-grid applications

    Solar CellMaker

    Most of the action in this market istaking place in this space in the

    form of R&D to reduce the cost of

    solar cell. Huge investments arebeing made by a variety of

    companies

    Capex and power intensiveprocess; silicon supplies may

    become an issue in the futurerequiring long term sourcingcontracts

    Could either be standalonesystems or grid evacuation of

    power

    Identifying opportunities in renewables

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    AVALONConsulting

    Raj Nair or K.A. Ramakrishnan or Naimish Dave or Jaldeep SodhiCasa Avalon

    61, Dr. S. S. Rao Road, Parel

    Mumbai 400 012 - IndiaPhone : 91-22- 66191100

    Fax : 91-22- 66191122

    E-mail : [email protected] : www.consultavalon.com

    mumbai

    Premchand C.

    No: 10, 3rdFloor, Spur Tank Road, ChetpetChennai 600 031 - India

    Phone : 91-44- 43455345

    Fax : 91-44- 43455338E-mail : [email protected]

    chennai

    Sridhar V.

    E-141, Okhla Industrial Estate, Phase III

    New Delhi 110 020 - IndiaPhone : 91-11- 40516600

    Fax : 91-11- 40516650

    E-mail : [email protected]

    new delhi