identity and brand guidelines · city and cisco’s only ‘lighthouse city’ in australia. as the...

I D E N T I T Y A N D B R A N D G U I D E L I N E S

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GIGCITY ADELAIDE Identity and Brand Guidelines – August 2018 P2

G I G C I T Y A D E L A I D E I D E N T I T Y A N D B R A N D G U I D E L I N E S

Adelaide is Australia’s first and only GigCity.

GigCity Adelaide will offer affordable high-speed internet to a variety of business, public and educational sites across Adelaide.

Offering internet speeds of up to 10-giga-bits-per-second, GigCity Adelaide opens the door to new collaborations and opportunities to help entrepreneurs and start-ups develop leading-edge ideas, products and services.

GigCity Adelaide represents more than high speed internet connectivity – it’s an approach to developing a connected and engaged city. GigCity Adelaide harnesses the power of ideas. It is about putting in place the infrastructure that will create the jobs and industries of tomorrow by harnessing the power of ideas for economic growth and transformation – an environment where innovators and ideas thrive.

It also strengthens our claim as Australia’s first Smart City and Cisco’s only ‘Lighthouse City’ in Australia.

As the only GigCity in Australia, Adelaide holds a significant competitive advantage that should be promoted and leveraged.

GigCity Adelaide brand and identity has been designed as an umbrella brand to the GigCity network. The brand logo is a visual device to develop awareness and brand recognition of the network and link the locations together. GigCity Adelaide will be used right across Adelaide by a vast range of organisations and entities and as such a common and consistent approach in communication around GigCity is required.

These guidelines have been developed to provide a framework for the application of the identity that allows you flexibility to incorporate into your existing communications whilst applying the brand correctly and consistently.

A consistent and clear application of the brand will be key in developing a strong and respected brand – a benefit to all involved.


G I G C I T Y A D E L A I D E U S E A N D A C C E S S T O T H E B R A N D

As an umbrella brand to the GigCity network, the GigCity Adelaide brand and identity is available to all organisations connected to the GigCity Adelaide network. The logo device is designed to be used as an endorser/supporter brand.

Use of the GigCity logo must be considered in line with the Government of South Australia Brand Guidelines and requirements of that brand.

GIGCITY Adelaide brand elements

The GigCity Adelaide logo is the most immediate representation of the brand. It is the visual identity that people will come to recognise and associate with Adelaide’s GigCity network.

The primary logo comprises a stylised ‘G’ with GIGCITY ADELAIDE as written text.

The GigCity Adelaide logo has been specifically designed and must not be modified or recreated in any form by either manual or electronic methods.

Always use the electronic master artwork. The proportions, spacing and relative positioning of the ‘G’ and logotype must remain consistent.

All GIGCITY Adelaide logo files can be downloaded from:

www.gigcity.com.au/brand


G I G C I T Y A D E L A I D E L O G O V A R I A T I O N S

Primary Secondary Isolated

The primary version of the logo is the full colour

shown below in either lansdcape or stacked formats.

The secondary version of the logo is the mono version of

the same formats (black or reversed white). This logo is

to be used where colour is not available, all other logos

are in mono or when placed on a colour background.

An alternate version of the logo is available as an

isolated logo. This version is restricted and is only to be

used within a GIGCITY document or communication.


G I G C I T Y A D E L A I D E S P E C I F I C A T I O N S

Minimum clear space

All versions of the logo must have a clear space zone to retain the integrity and clarity of the logo.

The zone is an area of ‘X’ based on the height within the diagram (right). Please ensure the zone is clear from all other visual elements such as graphics and complex photography.

The isolated logo can only be used as

an alternative when it is within the

context of a Gig City document.

Alternate versions

The logos are also available for use

in black and white, and reverse.

Primary logo

The primary and preferred version of the Gig City logo is the full colour format shown

above and should be used whenever possible.

The Gig City logo is the most immediate representation of our brand. It is the visual identity that people will come to recognise and associate with Gig City.

This guideline outlines a few simple rules about our logo. Understanding and applying these rules will enable you to create communication that represents our brand accurately and consistently across all media, and portray us in a professional, service-oriented light.

This is the key to establishing a strong brand that is recognised and respected by all audiences.

Use of this logo must be considered in line with the Government of South Australia Brand Guidelines and requirements of that brand.

B R A N D G U I D E L I N E S

Clear space - vertical

All versions of the logo must have a

clear space zone to retain the integrity

and clarity of the logo.

The zone is an area of ‘X’ based on

the height of the words ‘GIG CITY’.

Ensure zone is clear from all other

visual elements such as graphics and

complex photography.

Clear space - horizontal

The zone, an area of ‘X’ based on the

height of the inner space of the logo

‘G’ defines the space around the logo

that should not be encroached upon.

15mm

5mm

1 / 2

Minimum size – vertical

The minimum size of our

vertical logo is 15mm wide.


The minimum size of our vertical logo is

15mm wide.

Please ensure that the sizing of the logo

is proportionate to other logos being

used in the communication and the

overall design/ application.

All versions and variations, must be reproduced from original, digital artwork.

No facet may be recreated or redrawn and the logo must always retain its

original colours and proportions.

When placed over a background colour, please ensure that the logo used

provides suitable contrast for legibility.




Alternate versions



Primary logo






















15mm

5mm

1 / 2






15mm wide.










Minimum size

Ensure that the logo is legible in all applications.

Ensure that the sizing of the logo is proportionate to the overall design/application and other logos being used in the communication.




Alternate versions



Primary logo






















15mm

5mm

1 / 2






15mm wide.













Alternate versions



Primary logo






















15mm

5mm

1 / 2






15mm wide.










The minimum size of our stacked logo is 15mm wide.

The minimum size of the landscape logo is 5mm high.

Colour Palette

Colour is an important tool in developing the GigCity Adelaide Identity. The colour palette for GigCity Adelaide has been restricted to two colours – green and grey.

All electronic master artwork must apply the colour palette and should not be altered.

Corporate logo colour palette

CMYK RGB 58c 2m 100y 0k 144 182 59

58c 2m 100y 44k 97 123 42

CMYK RGB

0c 0m 0y 60k 134 134 134

0c 0m 0y 90k 63 63 63

Typography

A clear and consistent application of

typography is important to effectively

communicate our brand.

Corporate fonts

Gig City’s visual identity includes the

consistent use of standard typefaces

in all published material. Consistency

of typeface is an important element of

our brand.

Gig City’s primary brand typeface and

font family is Monserrat. (sans serif).

If the corporate typeface is not

available then two desktop alternatives

you can use are:

• Arial (sans serif)

• Century Gothic (sans serif)

For more information please contact

Department of State Development

Marketing, Communications and

Stakeholder Engagement

Ph: 8226 2112.

Monserrat Lightabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890~!@#$%^&*()_+=-`<>?,./

Monserrat Regularabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890~!@#$%^&*()_+=-`<>?,./

Monserrat Boldabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890~!@#$%^&*()_+=-`<>?,./


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CMYK RGB 58c 2m 100y 0k 144 182 59

58c 2m 100y 44k 97 123 42

CMYK RGB

0c 0m 0y 60k 134 134 134

0c 0m 0y 90k 63 63 63

Typography




Corporate fonts





our brand.





you can use are:







Ph: 8226 2112.





2 / 2


G I G C I T Y A D E L A I D E S P E C I F I C A T I O N S

Typography

A clear and consistent application of typography is important to effectively communicate our brand.

Corporate fonts

The GigCity Adelaide visual identity includes the consistent use of standard typefaces in all published material.

The primary typeface and font family is Monserrat (sans serif).

If the corporate typeface is not available then two desktop alternatives you can use are:

Arial (sans serif)

Century Gothic (sans serif)


CMYK RGB 58c 2m 100y 0k 144 182 59

58c 2m 100y 44k 97 123 42

CMYK RGB

0c 0m 0y 60k 134 134 134

0c 0m 0y 90k 63 63 63

Typography




Corporate fonts





our brand.





you can use are:







Ph: 8226 2112.





2 / 2


CMYK RGB 58c 2m 100y 0k 144 182 59

58c 2m 100y 44k 97 123 42

CMYK RGB

0c 0m 0y 60k 134 134 134

0c 0m 0y 90k 63 63 63

Typography




Corporate fonts





our brand.





you can use are:







Ph: 8226 2112.





2 / 2

C O N T A C T U S F O R M O R E I N F O R M A T I O N

For any questions regarding the GigCity Adelaide brand or assistance in applying the identity please contact:

Marketing Team Department for Industry and Skills Government of South Australia Phone +61 8 8429 3061 Email [email protected]

identity and brand guidelines · city and cisco’s only ‘lighthouse city’ in australia. as the...

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