identity crisis: how i stopped being a brand and became a person

Identity Crisis How I Stopped Being a Brand and Became a Person

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Slides from Blog Indiana 2012. How do you make the transition from Brand to person

TRANSCRIPT

Identity Crisis

How I Stopped Being a Brand and Became a Person

A BRAND IS A PROMISE

PEOPLE ARE BRANDS AND BRANDS ARE PEOPLE

On Twitter

OUR STORY BEGINS …

MOMENTUM, BIAS AND EGO

What Was Holding Me Back?

MOMENTUM: 3 ½ YEARS …

What Was Holding Me Back

BIAS: PEOPLE FOLLOW PEOPLE

What Was Holding Me Back

EGO: OH YOU’RE ROUNDPEG

What Was Holding Me Back

NAGGING AND RELUCTANCE

The Process

WHO IS ROUNDPEG? WHO IS LORRAINE?

The Plan: Define The Brand

ONE VOICE OR MANY? The Plan: Managing The Voice

WHO DOES WHAT?The Process: Administrative Details

TRANSPARENCYExecution

LEARNING CURVEExecution

STRONGER BUSINESS MORE FUN PERSONALLY

Results

CLEAR ROLES AND GUIDELINES

Closing Thoughts

BRANDS ARE LIKE PEOPLEClosing Thoughts

@ROUNDPEG @LORRAINEBALL

WWW.ROUNDPEG.BIZ

Follow Me:

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