# 01 | may 2019 fassigroup.com

The new model in Fassi’s mid-range improves the weight/power

and tare ratios, all benefitting versatility

The new F345RB XE-dynamic Fassi and Scania An all-gold sponsorship

Fassi Gru is a partner of the Gryphus Project, for which 2,037 Scania trucks will be supplied to the Dutch army

Fassi Gru is a sponsor of Sofia Goggia, Olympic gold

medallist. Read our interview with the Italian ski champion

IDENTITY & GROWTHFassi Group, a world of opportunities

• TECHNOLOGY• INNOVATION• RESEARCH• IDENTITY• GROUP• SAFETY• CONTROL• PRODUCT

2#00|

The year 2018 has just ended and the first few months of 2019 have confirmed

the growth of the Fassi Group on several fronts, in terms of volume, distribution

and brand, thanks to the recent acquisition of the French company ATN

Platforms.

The group’s concept translates into a process that is extremely simple when

it comes to defining objectives, but rightly complex and stimulating in

achieving them, taking into account the different dynamics that mark out this

significant evolution.

Let’s establish some reference points for this path. First of all, two perspectives

must be considered: from the outside-in and the inside-out.

From its outside to inside, the group represents a whole series of opportunities

in international markets for satisfying the multiple needs of their specific and

differing landscapes, including the growing demand for tailor-made and

customer-driven solutions.

Furthermore, a group can never be said to be such if it does not find external

recognition, if the world does not welcome it and fully understand its identity

and the services it can offer within its broad structure.

If we reverse this perspective and look from the inside out, it is clear that the

group’s success is linked to the accomplishments of individuals who are able

to broaden their particular spheres and open up to a broader landscape, rich

in new meanings.

Thinking inside-out means heralding in a new sense of belonging and

above all being aware of the importance of sharing experiences, efforts and

opportunities: from marketing to sales, from distribution to logistics, from the

supply chain to purchasing, from design to research and to the transfer of

technology.

Alongside the theme of dual perspectives, it should be remembered how

important the idea of being linked by founding values is: diversity of identity,

a specific sense of belonging, sharing, organisation, strength and support.

Forming a group has very concrete foundations and results however, the fact

that being a group is also something immaterial and intangible should not

be overlooked. It is a deep feeling, an awareness, a new wind that pushes us

towards new horizons. It is the extraordinary realisation of a collective soul.

Being a group,outside-in & inside-out

EDIT

ORI

AL

Share photos with us of Fassi cranes at work

#FassiCrane

Fassi cranes operate all over the world in new and different places and sectors. Stories speak through images that come from dealers and customers on five continents and are posted throughout the year on social media. In this section we have chosen and shared some of them.

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01_CHESAKLUSA

02_FASSI UKEngland

03_TRANSGRUASColombia

04_MEMOLI TRASPORTI Italy

# 01 | may 2019

CON

TEN

TS

The project was carried out in collaboration with Volvo

Trucks Italy and will lead to the development of new integrated

crane-truck functions

Interview with General Manager Jérome Semay on this important milestone, in new products and new

headquarters

The new collaboration with San Jorge Srl has brought

Fassi products to the South American country for the

first time

Cranab CEO Anders Strömgren reveals all the investments the company

has planned for 2019

Cranes and trucks talk to each other

with FX-Link

The first century of Marrel

Fassi arrives in Bolivia

Cranab invests in its growth

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The new F345RB XE-dynamic is presented at Bauma

Safety and control drive Fassi’s innovation

Cranes and trucks communicate with each other with FX-Link

Fassi partner Scania supplies trucks to the Dutch army

The first 100 years of Marrel in products and new headquarters

Fassi sponsors an all “golden” Goggia

Fassi comes to Bolivia with San Jorge Srl

Fassi Sverige to conquer the market

Cranab invests in machinery, expansions and new products

Fassi cranes become “shots” of art with the École de Condé school in Lyon

P.28

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Featured # 01 | may 2019

LIFTING TOMORROWn.01/2019

Publication legally registeredat the Court of Bergamono. 20/2011 on the 30/08/2011

A Fassi Gru publicationvia Roma, 110 24021 Albino (BG) Italytel +39.035.776400 fax +39.035.755020www.fassi.com

Published by Cobalto Srlvia Maj, 24 24121 Bergamo (BG) Italy Managing director Silvio Chiapusso

Editor-in-chief Mauro Milesi

Printed by Modulimpianti Snc via G. Leopardi 1/3 24042 Capriate S. Gervasio (BG) Italy

Graphic design and layout Cobalto Srl

6 7| |

THE NEW F345RB XE-DYNAMIC IS

PRESENTED AT BAUMA The new model in Fassi’s mid-range improves

the weight/power and tare ratios, to the benefit of versatility and adding values that are especially important for the construction sector

PRO

DU

CT

NEW

S

# 01 | may 2019

#F345RB

At Bauma, Fassi announces

three new models belonging to

the 29 tm, 31 tm and 33 tm lifting

categories. These cranes are ideal

for distributing building materials

and for all operations requiring

versatility, compact size and a low

weight.

The F345RB XE-dynamic will be

the first model to be launched, an

important innovation in the 33.2 tm

lifting category. In fact, the crane

is equipped with a new decagonal

section of the telescopic extension

booms, presenting a reduction

in crane weight compared to the

hexagonal solution used on other

Fassi crane models.

The F345RB XE-dynamic is

equipped with continuous rotation

on a fifth wheel and is available in

6 versions from 2 to 8 extensions

and with all jib combinations

as in the Fassi models of the

#liftingtomorrow#fassicranes #F345RB#bestperformances #versatility#dynamic#bauma2019 #compact

#F345RB

8 9| |

PRO

DU

CT

NEW

S

*

*

*

*

*

*

*

*

* Compulsory for the European market

F345RB XE-dynamic FEATURES

NEW DECAGONAL

SECTION OF THE TELESCOPIC EXTENSION

ARMS

COMPLETE ELECTRO-

HYDRAULIC EQUIPMENT

VERSATILITY OF USE

IMPROVEMENT OF THE POWER-

TO-WEIGHT RATIO

Fassi_Cranes

210 likesReduced weight, versatility and a new decagonal section of the telescopic extension arms: the new Fassi F345RB XE-dynamic is the first model of the new medium range to be launched. #cranes #fassicranes #fassigroup #innovation #ilovecranes #versatility

# 01 | may 2019

same category. The electro-

hydraulic equipment is also

particularly comprehensive

and includes ADC (Automatic

Dynamic Control) systems,

D850 digital hydraulic

distributor, FX500 control

unit, RCH/RCS radio control

unit as standard (V7RRC

optional), FSC (Fassi Stability

Control), CPM (Crane Position

Monitoring), FS (Flow

Sharing), XF (Extra Fast),

MPES (Multi Power Extension

System), XP (Extra Power)

and Prolink (Progressive Link).

Compared to previous

models, it presents an

improvement on the weight/

power and tare ratios, to

the benefit of the crane’s

versatility when distributing

building materials, which is

usually the most important

application for this category

of crane.

Not forgetting, however,

that compact dimensions,

limited weight and versatility

of use make articulated

cranes ideal for a wide range

of applications in sectors

that, although perhaps

defined as niche, see them as

irreplaceable partners to the

vehicles on which they are

mounted. Think, for example,

of the nautical, aquaculture

and railway sectors, to name

but a few.

DECAGONAL SECTION OF THE TELESCOPIC EXTENSION ARMS

This solution better distributes the forces between the guide shoe and the beam and reduces the thickness of the latter, with a reduction in the crane’s own weight of about 15%. This new solution also allows for the guide shoes to be maintained, without removing the retractable arms and adjusting the side runners.

CRANE SPECIFICATIONS:

LiftingCapacity: up to 33,2 tonne/m

F345RB.2.22

Maximum hydraulic

outreach: 18.15 m

Weight:3.330 kg

Market sectors:

• Construction• Nautical

• Aquaculture• Railway

10 11| |

#FassiInnovation

# 01 | may 2019

SAFETY AND CONTROL DRIVE FASSI INNOVATION

INN

OVA

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Fassi Gru works towards the future, following the path of digital innovation

and mechatronics, introducing applications and technologies to support

the operator’s work

INNOVATION FOR FASSI • The operator is at the centre of design decisions • Development of increasingly intuitive human-machine interfaces• Development of advanced systems that allow dialogue with the crane • Development of systems that control risks • Development of systems that provide continuous feedback on the condition of the crane

12 13| |

Fassi guides innovation and does so

by placing the operator at the centre

of its design choices. Digital innovation

linked to mechatronics works to

facilitate and make the operators’ work

even safer through the development

of increasingly intuitive interfaces

and systems that allow them to

communicate with the machine.

The applications and technologies

developed internally by Fassi can

be activated by remote control or

automatically according to specific

operating conditions. This shifts the

operator’s actions to where they are

needed, or where the crane lifts or

moves. Thanks to the introduction

of these innovations, the crane is

no longer just a work tool, but has

become an extension of the user’s will

and perception.

For example, through a connection

and a remote control, the operator

now can control the truck with

#fassileaderininnovation #technochipsfassi #fassicranes #madeinfassi #craneoperator #liftingtomorrow #drivingtomorrow

FASSI APPLICATIONSIMC, Integral Machine ControlThe digital brain of Fassi cranes which coordinates and manages the best operating conditions (in addition to the crane’s safety devices) through sophisticated electronics, to ensure optimal performance and machine control in relation to the working situations.

GAS, Grabe Automatic ShakeAdjustable, automatic bucket shaking system that allows the bucket to be gradually emptied using the remote control.

FX901, Touch Screen Display7” graphic colour display screen with touchscreen technology that allows detailed information on the crane’s stabilisation and working conditions to be displayed.

IoC, Internet of CranesWith this system patented by Fassi, all the cranes equipped with the special device are “online”, allowing the operator to count on an always active assistance service that optimises maintenance times and costs.

FX-LinkA system developed with the aim of optimising the connectivity between crane and truck. In practice, it controls the truck from the crane’s remote control and the state of the crane from the truck’s dashboard, developing new integrated command/control functions.

AWC, Automatic Winch ControlThrough a network of dedicated wireless sensors, this system detects the telescopic movements of the extensions when the crane’s secondary jib is horizontal to the ground, automatically keeping a constant distance between the pulley between the eyelet at the tip of the crane and the lifting hook.

ACF, Automatic Crane FoldingThis new system allows the crane to be opened and closed automatically. For example, it simplifies the return to rest sequence.

CCD, Cabin Collision DetectionThe system uses position sensors to monitor the movements of the crane booms, detecting their distance from the truck cab and automatically locking them when they approach it dangerously.

# 01 | may 2019

INN

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Fassi Cranes20 minuti fa

Fassi works every day looking towards the future. It does so by following the path of digital innovation and mechatronics and introducing applications and technologies that improve the safety and work of the operator. #fassigroup #fassileaderininnovation #innovation #technochips #craneoperator

Like Comment Share

CASE STUDY:Take, for example, the operators who carry out roofing work. They are almost always positioned on the rooftops, or well away from the cranes and trucks because their presence is necessary there to ensure the accuracy of the operation. They can do this in complete safety because all the systems developed by Fassi Gru make it possible to guarantee total control of the crane and vehicle, even if you are not in their immediate vicinity (F1650RAL Finland).

the crane’s remote control as well as the

machine’s condition and load movements, he

can request remote assistance and can open

or close the crane.

All this can be carried out in maximum

safety thanks to sensors that, for example,

automatically block the crane booms from

coming too close to the truck cab.

14 15| |

forerunner to new possibilities and

the development of new integrated

crane-vehicle functions

“We are only in the initial stages

of machines ‘talking’ to each

other,” says Giovanni Fassi, CEO.

“We have worked with Volvo

on the basis of mutual trust and

we will collaborate on further

projects”.

The origin of the idea of creating a

system like FX-Link rose from Fassi’s

desire to create a new environment

where the operator views the

dual operating status of the crane

and truck with all the information

coming through a single system, not

from two the separate machines.

This is how the idea of FX-Link

was born, consisting mainly of

two elements: a hardware platform

and a software application that

enables connectivity and identifies

the signals exchanged between the

electronic control units of the crane

and vehicle. The system includes

The project, created in Italy and ready to be developed in all Fassi markets, was carried out in collaboration with

Volvo Trucks Italia and will lead to the development of new integrated crane-truck functions

#FXLink

#fassitotruck #fxlink #volvo#fassicrane #cranetotruck #connection#integratedcranetruckconnectivity#cranecontrol #fassileaderininnovation #technochip #volvotrucksitalia

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CRANES AND TRUCKTALK TO EACH OTHER

WITH FX-LINK

Cranes and trucks are now talking

to each other. And that’s just the

beginning of a story projected to

continue, you have Fassi’s word for

it. The innovative FX-Link system

developed with Volvo Trucks

Italia, is, in fact, a prelude to a new

chapter in Fassi’s history and a

# 01 | may 2019

INN

OVA

TIO

NS

The innovative FX-Link

system developed with

Volvo Trucks

Italia, is a prelude to a

new chapter in Fassi’s

history and a

forerunner to new

possibilities and the

development of new

integrated crane-

vehicle functions

FROM THE CRANE,IT’S POSSIBLE TO:

FROM THE TRUCK, IT’S POSSIBLE TO VIEW VARIOUS INFORMATION DISPLAYED ON THE CRANE RADIO CONTROL UNIT:

SWITCH the truck OFF and ON

Regulate the ENGINE REVOLUTIONS

Fuel level and CONSUMPTION

Inhibit pneumatic SUSPENSION

Switch on the WORK LIGHTS

and the other indicators

Sound the HORN

BATTERY voltage

Status of the POWER TAKEOFF

Level of ENGINE REVOLUTIONS

Status of the parking BRAKE

Load on the AXLES

Activate the parking BRAKE

Control the ICONS on the vehicle display

16 17| |

HOW FX-LINK WORKS

• FX-Link consists of a hardware platform and a software application.

• The two CAN-bus lines integrated into the hardware device connect the electronic control units of the crane and truck with the FX-Link system.

• The software, consisting of a two-way application, interprets the messages coming from the truck and sends them to the crane’s electronic system, which processes them into output information available on the remote control. The remote control’s graphic interface in turn allows the operator to manage certain controls of the truck or to read its status.

The need for

the box in the

truck cabin with

the MOL and

CPM controls is

eliminated

Truck information

can be viewed on

the remote control

The electrical connections

between crane and truck are

simplified

ADVANTAGES More truck functions can

be controlled through the

crane remote control

# 01 | may 2019

INN

OVA

TIO

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two CAN-bus communication lines

so that the two vehicles communicate

correctly and safely.

In this way, with the crane’s remote

control it is possible to switch the truck

off and on, adjust the engine speed,

switch on the headlights and other

luminous indicators, and to activate the

horn to signal imminent danger, to give

a few examples.

Additionally, various information from

the truck can be displayed: fuel level

and consumption, battery voltage,

PTO status, engine speed, parking

brake status, axle load, vehicle alarms

and warnings, air suspension status,

axle configuration.

Fassi_Cranes

173 likesFast, smart, synthetic: this is Fassi’s solution for controlling the crane from the dashboard of the truck. It is FX-Link, the technology that improves the work. #fxlink #cranecontrol #cranes #cranespotting #innovation #technology #fassigroup #fassi #smart

18 19| |

Fassi is reaffirming its presence in

the Dutch army, which from now

until 2022 will be updated and

composed of as many as 2,037

new Scania trucks, some of which

will be equipped with Fassi cranes

with lifting capacities ranging from

8 tm to 17 tm. The new military

vehicles are called Scania Gryphus,

taking their name from the

mythical Griffin creature depicted

on the Swedish company’s

historical coat of arms.

The supply guarantees that the

Dutch army will have modern,

reliable and comfortable vehicles

at its disposal, that also stand

out in terms of environmental

sustainability. The order includes

two-, three- and four-axle

all-wheel-drive vehicles. 185

vehicles with armoured cabins

PART

NER

SHIP

#fassicranes#liftingtomorrow#scaniagryphus#scaniamilitary#fassimilitary#defense#nato

FASSI CRANES “ENLIST”

IN THE DUTCH ARMY

Fassi Gru is a partner of the Gryphus Project, for which 2,037 Scania trucks will be supplied to the

Dutch army. Some of these vehicles will be equipped with Fassi cranes ranging from 8 tm to 17 tm

#militarycranes

FASSI IS REAFFIRMING ITS

PRESENCE IN THE DUTCH

ARMY, WHICH FROM NOW

UNTIL 2022 WILL BE

UPDATED AND COMPOSED

OF AS MANY AS 2,037

NEW SCANIA TRUCKS,

SOME OF WHICH WILL

BE EQUIPPED WITH FASSI

CRANES WITH LIFTING

CAPACITIES RANGING

FROM 8 TM TO 17 TM

# 01 | may 2019

20 21| |

Fassi Cranes20 minuti fa

Fassi cranes “enlist” in the Dutch army. Some of the new 2.037 Scania trucks will be equipped with Fassi cranes ranging from 8 tm to 17 tm in lifting capacity. Fassi once again proves to be a leader in innovation and a reference point also in the military sector. #fassicranes #liftingtomorrow #scaniagryphus #scaniamilitary #fassimilitary

Like Comment Share

“Fassi Gru is an

integral part of the

Gryphus project

with the supply of

the F175ADMO and

F85BDMO cranes.

Fassi has also been

selected by Scania for

the supply of Fassi

cranes. In addition

to winning the trust

of one of the world’s

leading manufacturers

of industrial vehicles,

it is important for

Fassi to be an integral

part of a new concept

for logistics in the

military field, setting a

future standard for all

NATO defence forces.

Fassi’s know-how

and expertise were

crucial in meeting

the requirements that

Scania and the Dutch

army demanded.

The appreciation

expressed by the

management of the

Swedish company

rewards the

commitment of all

Fassi Gru personnel.”

Emilio BertazziForeign Sales Manager

of Fassi Gru S.p.A.

# 01 | may 2019

PART

NER

SHIP

WHAT’SBEEN SAID

are also planned. All vehicles are

manufactured and equipped at the

Scania Zwolle Production plant in

the Netherlands.

The new Scania Gryphus will

gradually replace the existing fleet;

the first deliveries arrived last

December and will continue into

2022.

These first vehicles delivered will

provide drivers with intensive training

at the defence driving school in

Oirschot.

Scania Driver Services trainers have

already set up a training programme

in close cooperation with the Ministry

of Defence to train drivers in a more

efficient driving style to reduce

environmental emissions.

DATA FROM THE GRYPHUS PROJECT

2.037Scania trucks

185of which will have armoured cabins

Trucks equipped with Fassi cranes from

8 tm to 17 tm

The supply will take place over

4 years

FASSIFOR THE MILITARY

SECTOR

STRATEGIC PARTNER

Fassi manufactures cranes for the

specific needs of the armed forces

and civil protection of numerous

countries around the world. Among

the numerous supply requests, those

for NATO departments and UN forces

engaged in peace missions stand out.

VERSATILE APPLICATIONS

The equipment makes it possible to

respond to any request for lifting and

handling loads as the cranes can be

installed on tippers, vans, in front of

or behind vehicles with bodies, on

unloadable or in fixed positions. All

cranes can be painted according to

required specifications.

22 23| |

#Marrel

# 01 | may 2019

THE FIRST100 YEARSOF MARREL The Lyon-based company is celebrating

its first century of business this year with new headquarters

and a new family of hooklifts

MAR

REL

In 1919, Antoine Marrel created the first tipper body to facilitate the logistics of coal delivery. Since then, a century has passed and Marrel has established itself internationally for the invention and introduction of important innovations to the market in the world of hooklifts.

One hundred years have not changed or discouraged the spirit with which Marrel was born: a spirit that, while adapting to changing technologies, still combines an innovative mentality with technical expertise and a range of simple, reliable and durable products, as the General Manager Jérome Semay tells us in this interview.

Jérome SemayGeneral Manager

Marrel

24 25| |

The first tipper came out of the Marrel factory in Saint Etienne in 1919. The mechanic and racing car driver Antoine Marrel joined his brother-in-law Auguste Colonna to design and produce the first tipper body using surplus military vehicles.

MAR

REL

HOW MARREL WAS FOUNDED

# 01 | may 2019

A century of Marrel. What

does Marrel represent today in

the world and in the recycling

industry?

Today Marrel is synonymous with

reliable and high-performance

products. The path that has

taken us so far began with the

invention of the Ampliroll®

hooklift system, which has given

us a certain legitimacy in the

sector and opened up important

markets such as France, the

United States and African

countries. The induction into

the Fassi Group and the work

of the Fassi dealer network are

enabling us to clearly establish

ourselves as world leaders in the

production of equipment for the

recycling sector.

Marrel’s history is full of

important inventions: hydraulic

tipping systems (the first on the

market), the Ampliroll hooklift

and tipper loaders. How has

the market responded to these

innovations from Marrel over the

years?

The most important, the

Ampliroll® hooklift, has been

particularly copied, so much so

that it has become the French

name for any hooklift.

Most of our inventions consisted

of using hydraulic cylinders

instead of rope systems. When

it comes to hooklifts and

skiploaders, if until a few years

ago they were mainly used for

construction or agriculture,

today the market is dominated

by the recycling industry.

It should be noted that this

product has also become a

must-have for military logistics.

Marrel and Fassi, a story that

began in 2013. After 5 years

of “marriage”, how is this

collaboration going?

MARREL,SOME

NUMBERS

MARREL,NEW PRODUCTS

2019

Marrel is present in more

than 35 countries

From 2013the volume of

semi-trailers produced in Lyon has doubled

New family of hooklifts for

GVW 32T trucks

The project of the new headquarters

New

headquarters

Belonging to an industrial

group like Fassi has allowed us

to accelerate our international

development, especially thanks

to the network of dealers and

the strong reputation of the

Fassi brand. Since we joined the

group in 2013, we have doubled

the volume of semi-trailers

produced at our Lyon plant in

France. Today we are active

in more than 35 countries and

have strengthened our ability

to develop new products and

conduct major projects.

Today Marrel has become an

international company, thanks

to Fassi’s drive, but also thanks

to the fact that it is a flexible

and dynamic company. What

direction are you going in?

The aim is to expand our

position as a world leader. This

requires strong product design

capable of offering the market

a wide range of hooklifts and

skiploaders that can guarantee

the best performances.

We also need to support this

growth with a strengthened

marketing policy.

What are the aims and

objectives that will mark 2019?

We will be launching the new

top-of-the-range GVW 32T

hooklift family for trucks. This

new generation is equipped with

Marrel’s “Advanced Titling Frame

Concept” for increased lifting

power.

Another of the year’s highlights

will surely be the inauguration

of our new headquarters in

September.

What are some of the current

and future products that Marrel

is focusing on?

We are now turning to some

markets where we were not

historically active, and this

requires specific products in line

with the needs of the various

countries. We are working on

the development of specific

hooklift systems that will

allow us to take a further step

forward in our international

development.

As in a large orchestra, each

component plays a crucial

and unique role. What does

ONE HUNDRED YEARS

HAVE NOT CHANGED

OR DISCOURAGED

THE SPIRIT WITH

WHICH MARREL WAS

BORN: A SPIRIT THAT,

WHILE ADAPTING

TO CHANGING

TECHNOLOGIES,

STILL COMBINES

AN INNOVATIVE

MENTALITY WITH

TECHNICAL EXPERTISE

26 27| |

MAR

REL

# 01 | may 2019

Marrel represent within the

Fassi Group? What is its added

value?

Marrel is the Fassi Group brand

for tow hooks. This means that

the group is now able to offer

its dealers and target markets

a wider product portfolio in

addition to cranes. Let’s go

further together!

#marrel #marrelanniversary#100yearsold #amplirollgrue#loadingequipment #skiploaders #technology #fassigroup#centenarymarrel #ampliroll #recycling

Marrel

122 likes1919-2019. A century of business for Marrel in products, patents, innovative mentality and technical competence. #fassigroup #marrel #century #anniversary #centenary #marrelanniversary

Opening up to the world and the growth of recent years has led Marrel to broaden its activities, both physical and virtual. For this reason, the Lyon-based company has developed a strategy on Facebook and Linkedin to share the world of Marrel with different target audiences.

It is a world made up of people, products and stories that are told regularly on the two networks, covering many topics and themes, including the main periods of Marrel’s history and its new products and innovations. Marrel’s customers are also given a voice, for example, those who use hooklifts and talk about their experience.

The voices of Marrel employees also featured among those represented, as they give their point of view and describe how it feels to belong to a century-old company.

MARRELON SOCIALMEDIA

“WE ARE WORKING ON

THE DEVELOPMENT OF

SPECIFIC HOOKLIFT

SYSTEMS THAT WILL

ALLOW US TO TAKE

A FURTHER STEP

FORWARD IN OUR

INTERNATIONAL

DEVELOPMENT”

MILESTONESMILESTONES

1919

1935Founding of Marrel

Introduction of hydraulic spreader beams

1968Marrel becomes the exclusive

distributor of HMF cranes

1980Founding of Marrel USA

2005Separation of activities and

establishment of the Bennes Marrel subsidiary

2011Introduction of articulated power

in the 3-tonne Ampliroll range

1965Invention of the Marrel tipper scissors

1970Invention of the Ampliroll (hook and loop system)

1998Marrel becomes part of

the Caravelle Group

2006Introduction of the Ampliroll

articulated power range

2013Marrel becomes part

of the Fassi Group

28 29| |

CRANAB INVESTS IN ITS GROWTH

Cranab’s 2019 is full of projects, new equipment, expansions and major investments that will lead to an increase in production capacity. This is an impetus for an organisation that has set the standards for the forestry sector, as Cranab CEO Anders Strömgren explains in this interview.

Anders Strömgren

CEO Cranab

With investments in production machinery, expansions and new products, Cranab

announces all the latest innovations that will revolutionise its production programmes and

lead to an expansion of the products it can offer

#Cranab

# 01 | may 2019

CRA

NAB

30 31| |

The year 2019 represents a turning

point and a year of growth for

Cranab. What brought you to this

point?

Cranab currently has two plants

in Vindeln, Sweden. In one they

produce the smaller components

and paint and assemble the cranes.

The second is devoted to the raw

material processing phases: laser

cutting the sheet metal, curving

it, manual and robotic welding,

machining of large pieces and

sandblasting. It is this last plant that

will be the subject of the greatest

investments.

Cranab is expanding its product

range a lot and this must be

supported by state-of-the-art

machinery that guarantees greater

production capacity.

Let’s go into detail. What are these

new machines?

An ESAB power welding machine

#cranab #fassigroup #sweden #productiondeparment#TZ18 #innovation #investments #growth#technology #work #passion

# 01 | may 2019

CRA

NAB

with Welmax adaptive functions that will

guarantee a 60% increase in production

capacity compared to the current one.

Thanks to the FPT machining centre

we will have a Verus 250, a 12-metre

long machine with horizontal and index

heads that will replace the old TWP

milling machines. This will lead to a

40% increase in production capacity

compared to what we have currently.

A new sandblaster has also been

purchased, which should guarantee a

50% increase in production capacity.

Not only machinery but there will also

be the expansion of the plant…

The plant will be expanded by 750

square metres, with a new area for the

processing centre of the arms.

What will Cranab’s priorities be in

2019?

To install and bring new machinery

to full production, thereby increasing

production and bringing new products

to the market.

After the success of the TZ18, which

products will you present to the

market?

2019 will see the start of production and

delivery of the Cranab TZ12 crane. In

addition to this important step, we are

planning to expand our range of options

for the TZ12 and TL12 crane models and,

more generally, products for transport

cranes and grapples. The 2019 targets

also include the distribution of truck

cranes in new markets and the start

of series deliveries of hydraulic crane

grapples.

The entire forestry sector is going at

full capacity in these couple of months.

What are your future prospects?

We are doing our best to be a good

crane supplier for our current forestry

machinery customers. There was an

increase in demand in 2018 and I believe

this trend will continue in 2019.

We are also working with new

customers, including manufacturers of

machinery and crane applications for

the forestry industry, like in sawmills, for

example.

Five years after the collaboration with

Fassi and one year after the creation of

the Fassi Group, what analysis do you

think you can draw?

The best advantage so far is the

opportunity to be part of a group. We

can share experiences, efforts and

opportunities in marketing and sales,

distribution and logistics, procurement

of materials, product design and testing,

and expert production knowledge. We

are stronger together than alone!

Cranab20 minuti fa

Like Comment Share

New machinery, expansion of the production site and product range. Cranab’s 2019 is a year of investment and growth. #cranab #fassigroup #investments #growth

ALL NEWS IN 2019

• Expansion of the plant of 750 sqm

• One ESAB power welding machine -> + 60%

production capacity

• A Verus 250, milling machine, a 12-metre

long machine with a horizontal and index heads

-> +40% production capacity

• A new sandblaster -> +50%production capacity

Cranab has committed on two fronts in 2019,

both aimed at consolidating the development

process that the company has undertaken since

it entered the Fassi Group orbit.

32 33| |

PART

NER

SHIP

#fassicalendar

Twelve shots, twelve photographs

for a job that for several months

involved some young people from

the École de Condé Institute in

Lyon, a school of international

prestige with campuses throughout

France and also in Turin. The

photographs make up the 2019

Fassi calendar, in which the

students have narrated the

world of cranes through their art

composed of different perspectives

and viewpoints, sensitivity and

professionalism. The calendar

represents a new stage in the

“CraneArt Project” by Fassi and

was born from the partnership with

the Lyon school and its director

Pierre Gael Steunou’s desire to

offer his students “a real challenge

to conquer, bearing in mind the

importance of the brand and the

difficult task of photographing

and grasping the grandeur of its

cranes”.

#ecoledeconde_paris#fassi#fassigroup#ecoledart#photography#photographer #artstudent#calendar2019#craneart

FASSI CRANES BECOME

“SHOTS” OF ART The 2019 version of the “CraneArt Project” calendar by Fassi saw the involvement of the students of the

École de Condé school of photography in Lyon

# 01 | may 2019

CRANEART PROJECT

The “CraneArt Project” calendar by Fassi

is the result of the annual collaboration

between the company and the young

creative minds of various European art

institutes and aims to explore new aesthetic

and functional characteristics of hydraulic

cranes from different points of view and

represent them through photographic

creativity.

34 35| |

PART

NER

SHIP

# 01 | may 2019

How was the calendar project carried

out?

First of all, I travelled to the Fassi

headquarters at the end of 2017

where I met all the staff, including

the CEO, Giovanni Fassi. I visited the

plants and met the people who work

in the company. After this meeting, I

presented the project to the students,

leaving them time and space to think

about possible developments before

defining their concepts.

How did they manage to transfer the

idea and feeling of the cranes through

the images?

That was one of the biggest challenges.

The primary ideas were difficult to

execute because they were complicated

to shoot. So, it was decided that the

students would draw on an “image

bank” for some backgrounds. Finally,

8 students accompanied by a teacher,

Aurélie Foussard, went directly to the

Fassi headquarters for three days of

shooting.

What did the students of the École de

Condé learn from this experience?

Firstly, they realised that a good shot

needs organisation and planning, but

also that in this work they were faced

with many nice surprises. The key to

success in this type of situation is the

ability to deal with them and to solve

any problems. The students were

impressed by the welcome and returned

enthusiastic and recharged.

Cartier Bresson said: “A photograph is

neither captured nor taken by force. It

offers itself. It’s the photo that captures

you.” What “captures” the Fassi

product?

Cranes are not easy to capture. They

are like wild animals: they need to

be watched and observed for a long

time before finding the right approach

for shooting. The students only had

three days to do it so, the search

for the solution was quick and easy.

Fortunately, they were helped by their

teacher and Fassi staff.

Fassi and the École de Condé school

share an innovative spirit and a high

level of research and design. What

gives the school its excellence in the

world of art, design and photography?

The École de Condé aims to prepare its

students to attract customers’ interest

in an intelligent way. It is also important

in our philosophy to teach students to

anticipate customer requests and to

stand out for the quality of how they

respond to them.

École de Condé

Ecole de Condé• Lyon (France)• Nancy (France)• Paris (France)• Turin (Italy)

www.ecoles-conde.com

Fassi_Cranes

115 likes

To observe and capture the essence of a crane and then tell it through evocative images - a challenge that the students of École de Condè have accepted and met by creating the 2019 calendar by Fassi.#ecoledeconde_paris #fassi #fassigroup ##ecoledart #photography #photographer #artstudent

The photographers come from the school’s main campus

in Lyon, one of the city’s leading institutions in the field

of art and design, offering students courses in applied

design, graphic and digital arts, photography and

heritage conservation.

The École de Condé’s Bachelor in Photography course

is built around the contemporary challenges of the

photographic profession from a technical, creative and

professional point of view. Present in 3 locations in Lyon,

Nancy and Paris, it places photographic practice at the

heart of the challenges of visual communication by

questioning the link between photography, graphics and

video.

Initial technical learning therefore serves to support the

emergence of strong and original creative identities, in

line with the expectations of professional environments.

36 37| |

FASSI SPONSORSAN ALL “GOLDEN”

GOGGIA

Fassi’s new sponsorship tells a story of grit, determination, talent, sacrifices and the ability to always get up. It is the story of Sofia Goggia, the young Italian ski champion, Olympic gold medallist in 2018 and an example of strength of will and passion. In this interview she tells us about her sacrifices, difficulties and successes, the goals that go higher, her work and the group and its strength. In short, the world of Sofia that Fassi wanted to embrace, because it represents and embodies many of its values.

SPO

NSO

RSH

IP

Sofia Goggia

Italian ski

champion

Fassi Gru is a sponsor of Sofia Goggia, Olympic gold medallist. In addition to her origins in Bergamo, the

skier and the Fassi brand share the same passion, determination and desire to keep going and win

#sofiagoggia

# 01 | may 2019

#fassicrane#fassigroup#sponsorship#sofiagoggia#AlpineSkiing#italy #win#nevergiveup

38 39| |# 01 | may 2019

2018 was an important year. The

year of your Olympic gold and

World Cup double win, the year in

which everyone came to know your

determination and authenticity, but

it was also the year of the injury.

2019 can be defined as the year of

recovery, the year of new successes.

How do you overcome

disappointment and despair

after an unforeseen event, which

suddenly changes projects and

prospects?

Basically, in order to overcome

anything, it is necessary to know

how to make “the art of acceptance”

something of one’s own. I had to

do it thoroughly to be able to begin

again and the sooner you do it the

better it is.

Moreover, you always have two

choices when there are unforeseen

events; you can cry to yourself and

suffer through the situation or you

can make it a great opportunity for

growth and that’s exactly what I did.

Of course, it wasn’t easy to have to

change my plans so radically after

a successful job, but I tried to bring

out the best in this situation too,

trying to learn new things.

How do you build a “perfect race”?

The perfect race hasn’t come yet,

even though I’ve already managed

to build something very similar in my

career.

Basically, you have to take care of all

the details, and above all you have

to live a lot in the here and now,

trying to do everything as best you

can.

I think that’s how the “perfect” race

is built.

SPO

NSO

RSH

IP

Fassi Cranes20 minuti fa

“I believe that if you are motivated, although it can be an “important goal”, a gold medal can also be seen as a “stage of the journey”, a journey that for me is characterised by the search for excellence in everything I do.” These are the words that Sofia Goggia, Italian ski champion, uses to describe what drives her to never stop, especially in the face of success. Sofia’s story is one of determination, talent, courage and passion that Fassi has decided to sponsor and support. #sofiagoggia #ski #fassigroup #sponsorship#passion #italy

Like Comment Share

ALL SOPHIA’S NUMBERS

Gold medal at the Olympics

World Cup victories

World Cup podiums

World Championship

podiums

European Cup victories

podiums at the Italian

Championships

1

6

25

2

4

6

You called yourself a skier of heart

rather than technique and that

“heart” can be seen in every race.

In sport, and in order to win, what

matters most: determination and

character or technique and talent?

I am a skier of heart and

determination, even if in some ways

I also have “talent”, especially in

speed, when it comes to interpreting

the lines and in my general viewing

of the track. I do not think that talent

is enough, you have to want things

intensely and you have to know how

to work hard to get them.

Everyone says they want to win,

but few people know the path to

success, and I think I’m a person in

this category.

What is your preferred discipline

and why?

Until now I’ve been more successful

in the Downhill races, but I think my

discipline is SuperG.

A dry run, reconnaissance and so on,

technique, instinct and performance

in an all-in-one race.

It represents a lot of me. It’s an

all-in-one race where a brilliant

performance can make the difference

and, at the same time, can take

you over the limit and make you go

wrong.

Snow is the element on which you pour

all your sacrifices, training and emotions,

where you show determination and

strength, and where you continue to

build important victories.

What’s your relationship with snow?

The relationship I have with snow is very

simple: it is the mirror of my soul. It tells

me how I feel, both on skis and in life in

general. I really try to understand and

adapt to it. Generally speaking, it is the

element that has given me the greatest

joys but also the most intense pains.

How important is it for you and your

sporting career to be part of a group

and a team? What is Sofia Goggia like in

a group?

Being part of a group is fundamental, it

makes you feel like “part” of something.

From September until the end of March,

we all tour together, staff and athletes,

in what I call my “second family”.

Sometimes it’s very nice, sometimes

living together is more difficult; after all,

you’re out and about with people

you haven’t chosen but I think that

with respect and honesty you can go

anywhere with anyone. In my group I

try to carry on and be a leader, even if I

need my own space, which is why I am

always in a single room.

After a great success like the Olympic

gold medal in PyeongChang, what is

your determination to resume training,

what do you ask yourself and how do

you manage to raise your daily goals

and expectations?

Winning the Olympics is the ultimate

sporting expression an athlete can

achieve in his or her career. I was lucky

because the moment I managed to grab

the gold I immediately looked toward

the next goal, which is the World Cup

Downhill competition. But regardless of

this, I believe that if you are motivated, a

gold, although it may be an “important

goal”, can also be seen as just a “stage

of the journey”, a journey that for

me is characterised by the pursuit of

excellence in everything I do.

40 41| |

FASSI COMESTO BOLIVIA WITH

SAN JORGE SRL

DEA

LER

The collaboration between Fassi and the Santa Cruz dealer began in 2016 and has already opened up

new market opportunities throughout the territory

#sanjorgesrl

# 01 | may 2019

From 2016, Fassi has added

another flag to its list of countries

where its products are distributed.

The flag is located in Santa Cruz,

Bolivia, and specifically on its new

dealer San Jorge Srl, a company

based in the country’s commercial

capital and specialises in providing

cutting-edge technology and

lifting solutions for the transport,

construction and agricultural

industries.

In this interview Marco Alvarez

describes how the collaboration

with Fassi came to be and which

are their most important projects.

#fassigroup#fassicranes #sanjorgesrl#fassidealer#manufacture#installation#santacruz#dealer

42 43| |# 01 | may 2019

When and why did the

collaboration with Fassi start?

It began in 2016. At that time,

the crane market in Bolivia was

divided between two brands and

their respective distributors. We

therefore felt the need to have

a worldwide brand that could

compete with them and with Fassi

we found it.

At the same time, the demand for

new cranes has grown and this has

played to our advantage.

What was the first Fassi crane you

sold?

At the end of 2016 we completed

the first order with light cranes:

Micro, F85B, F110B and F155A

models, but our first sale was a real

surprise, a heavy-duty F950RA.2.28

crane.

This also opened the doors to

other sales of large cranes such as

SAN JORGE SRLSanta Cruz de la Sierra

BOLIVIA

www.sanjorgesrl.com.bo

Assembly on trucks

Body manufacturing

Crane sales

Crane installation

The company provides infrastructure, experience, specialist professionals and detailed engineering

It has an after-sales service at a national level

1

2

3

4

5

6

the F600RA and F660RA and now

we are in negotiations for a F2150RA.

What types of Fassi cranes are

required by the Bolivian market?

The strongest demand for cranes is in

the light and medium ranges, between

the F155A and the F335A, but the

trend towards the acquisition of

heavy-duty range cranes is growing.

And which are the sectors for which

you supply the most of this type of

crane?

The cranes have been sold for

all sectors such as agriculture,

construction, oil, lifting services and

many others.

There are no sectors that pull

more than others, there is a certain

consistency. In a couple of years, we

would like to expand our product

range to the world of recycling and

forestry.

What are the strengths that make

San Jorge a leader and make it stand

out from the competition?

San Jorge is a company with more

than 38 years of experience and

presence on the Bolivian market, with

a prestigious brand (Victor) that is

very well positioned at a national level.

We provide a complete service to the

customer that includes assembly on

trucks, manufacture of the body and

crane sale and installation.

Compared to the competition, we

also have experience in metallurgy

and hydraulics, and we have specialist

professionals within the company, we

offer detailed engineering, as well as a

national after-sales service.

What opportunities has the

collaboration with Fassi opened up

so far for San Jorge and what will it

open up in the future?

The collaboration with Fassi has

allowed us to present and offer

the customer complete projects

in addition to the simple supply of

trucks. In addition to the sale of new

cranes, we are also starting to sell

spare parts for used cranes imported

from Europe.

STRENGTHS: SAN JORGE’S NUMBER

38 yearsof history

280employees

15,000square metres

of facilities

Headquarters:

Santa Cruz

DEA

LER

“The relationship with San Jorge started just over three years ago and has

pleasantly surprised us. We were faced with a very well-structured company

to which we immediately sold cranes from Fassi’s most evolved range,

including the F950RA.2.28, the F600RA and the F660RA, fitting installations

that are quite sophisticated. The collaboration between Fassi and San Jorge

continues, involving projects with both large and small machines.”

Simone PortaExport Sales

of Fassi Gru S.p.A.

WHAT’SBEEN SAID

44 45| |

DEA

LER

# 01 | may 2019

FASSI SVERIGE TO CONQUER THE MARKET

We met up with Benny Ljung, manager of the Swedish company, who tells the behind the scenes story of growth that has led Fassi Sverige to sell more than

1000 cranes in ten years

#fassisverige

46 47| |

DEA

LER

# 01 | may 2019

Fassi Sverige ABGöta Älv Göteborg, Vänersborg, Arlöv

www.fassi.se

“When I arrived at Fassi Sverige,”

he says, “our headquarters were in

the south of Sweden and the market

was not easy at all. Our competitors

were big, and we had to roll up our

sleeves to create new possibilities

and opportunities.”

The presence of a strong product

such as the Fassi’s was an important

starting point to which Fassi

Sverige has applied the correct

entrepreneurial approach: relocating

the headquarters, expanding the

company and providing new services

to the customer.

“We started by moving our

headquarters to Göta Älv in

Gothenburg,” says Benny Ljung.

“Over the years we have added

an office in Malmö, about 250 km

from Gothenburg, and another

in Vänersborg in 2015, 70 km

from Gothenburg”. The entire

administration and sales department

is managed at the Göta Älv site,

which is also where the machines

are assembled and there is a service

department for the cranes. In

Vänersborg, there is a production

and assembly department for

the bodywork, including systems

for sandblasting and painting. In

Fassi Cranes20 minuti fa

In Sweden Fassi’s growth is marked by its products, innovation and the ability to offer an all-inclusive service. The people who manage it are the ones who tell us about it: Benny Ljung#sweden #fassigroup #fassisverige

Like Comment Share

On the one hand there is Fassi with its history and its product, on the other hand there is a “made in Sweden” organisation that has been able to build its own niche market. The mix has given rise to Fassi Sverige, a company active in Sweden since 1991 and which has been able to grow exponentially, especially in the last seven years. Fassi Sverige AB (as the name itself suggests) is the Fassi dealer for Sweden. Benny Ljung joined the company in 2011 and has been in charge of it since 2013.

Benny Ljung

CEO

Fassi Sverige AB

Malmö, crane assembly and truck

construction are carried out. Fassi

Sverige also has complete servicing

facilities for constructing cranes and

trucks, but we also offer repairs and

service on cranes and bodies made by

other manufacturers.”

“Since 2012 we have decided to

combine the sale of cranes with our

own production and a complete truck

assembly service. It is specifically this

body building service that has allowed

us to grow a lot in recent years.” This

growth can be seen in the number of

cranes sold: more than 1000 cranes in

ten years, mostly medium and heavy-

range cranes.

The reasons for this success are linked

to the company’s ability to offer a

service from A to Z.

“Our great strength is our ability to sell

a complete service to customers, from

the initial offer to the construction of

a made-to-measure product,” Ljung

emphasises.

The growth of Fassi Sverige will not

cease, especially now when Fassi is

a group with new brands and new

products. “For us Marrel represents

a further possibility of growth,” he

concludes. “We will bring Marrel

hooklifts to northern Europe and this

will be an important opportunity.”

FASSI SVERIGE’SIMPORTANT NUMBERS

• 3 LOCATIONS IN THE TERRITORY

• 50 EMPLOYEES

• 35 SERVICE PARTNERS

THROUGHOUT THE COUNTRY

• MORE THAN 1000 FASSI CRANES

SOLD IN TEN YEARS

Tailor-made solutions

Cranes ranging from 1 to 215 tonnes

Possibility of customising products

After-sales service

1

2

4

3

STRENGTHS:

#fassigroup #fassisverige #fassicrane #theartofcranes #premiumcranes

# 01 | may 2019 fassigroup.com

SEE YOU IN THENEXT MAGAZINE