ideo method card
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IDEO Method Card ~AskU9718024 陳俋伶
• Cultural Probes• Unfocus Group• Word-Concept Association• Camera Journal• Collage• Card Sort• Cognitive Maps• Five Whys?• Foreign Correspondents• Narration• Extreme User Interviews• Conceptual Landscape• Draw the Experience• Surveys & Questionnaires
Cultural Probes
HOW: Assemble a camera journal kit
(camera, film, notebook, instructions)
and distribute it to participants within 分配 (v.)
one or across many cultures.
WHY : To collect and evaluateperceptions and behaviors within 洞察力 (n.) 行為 (n.)
or across cultures.
探查 (n.)
成套工具 (n.)
Comparing the ways
different cultures care
for their teeth helped
expose important simi揭露 (v.)
-larities and differences
to the IDEO team.
Unfocused Group
HOW: Assemble a diverse group of individuals in
a workshop to use a stimulating range of materials 刺激物 (n.) and create things that are relevant to your project. 貼切的 (adj.)
WHY: Encourages rich, creative, anddivergent contributions from potential背道而馳 (adj.) 稿件 (n.)
users, releases “inhibitions, and opensup new thinking. 壓抑 (n.)
獨立個體 (n.)
An IDEO team invited a foot-fetish 迷戀者 (n.)
-ist, an artist, a body-worker, a podi 足部醫師-atrist and others to work togetherto explore and build concepts for anew range of fashion sandals.
涼鞋 . 羅馬鞋 (n.)
Word-Concept Association
HOW: Ask people to associate 聯想 (v.)
descriptive words with different design
concepts or features in order to showhow they perceive and value the issues. 察覺 (v)
WHY : Clustering users' perceptions 聚集 (v.) 認知 (n.)
helps to evaluate and prioritize design 優先處理 (n.)
features and concepts.
敘述的 (adj.)
Developing the design of a new
container, word-concept associa-
tion studies helped the IDEO
team to understand how different
forms convey different meanings
to users.
Camera Journal
HOW: Ask potential users to keep a written and visual diary of their impressions, circumstances, and activities related to
the product. 周圍環境 (n.)
WHY: This rich self-conducted notation 記號(n.)technique is useful for prompting users
to reveal points of view and patterns of behavior.
暗示 (v.)
The IDEO team designinga travel system distributedcamera journals to familiestaking car trips to capture map reading and other car travel.
CollageHOW: Ask participants to build.collage from a provided collection of mages. and toexplain the significance of the mages andarrangements they choose.
WHY : This illustrates participants’ understanding and perceptions of issues and helps them verbalize
complex or unimagined themes.
知覺 (n.) 用言語表現 (v.)
大雜燴 (n.)
Participants were asked to create
a collage around the theme of
sustainability to help the IDEO
team understand how new techno
-logies might be applied to better
support people’s perceptions.
Card SortHOW: On separate cards, name possiblefeatures, functions, or design attributes.Ask people to organize the cards spatially, inways that make sense to them.
WHY: This helps to expose people's mentalmodels of a device or system.Their organization reveals expectations and priorities about the intended functions.
佔有大篇幅的 (adv.)
In a project to design a new digital phone service, a card
-sorting exercise enable potential
users to influence the final menu
structure and naming.
Cognitive Maps
HOW. : ask participants to map an
existing or virtual space and show
how they navigate it
WHY: This s a useful way to discover
the significant elements, pathways.
and other special behavior associated
with a real or virtual environment.
駕駛 . 導航 (v.)
認識的 (adj.)
Mapping how they occupy or
through different zones of the
city ,the IDEO team asked bike
messengers to indicate where
water oases are located and how
they reach them.
Five Whys?
HOW: Ask 'Why?" questions in
response to five consecutive answers.
WHY: This exercise forces people to
examine and express the underlying
reasons for their behavior and attitude
連續的 (adj.)
Five whys was used when
interviewing dieting women
around the US to understand
their attitudes and behaviors
around weight loss.
Foreign Correspondents 特派記者 (n.)
HOW: Request input from coworkersand contacts in other countries andconduct across·cultural study to derivebasic international design principle.
WHY: This is a good way to illustratethe varied cultural and environmentalcontexts in which products are used.
延伸 導出 (n.)
Compiling a global survey about
personal privacy , IDEO correspon
-dents from around the world
contributed images and anecdotes
from own lives.奇聞軼事 (n.)
匯集 (v.)
Narration敘述法 (n.)
HOW: As they perform a process
or execute a specific task, ask participants
to describe aloud what they are thinking.
WHY: This is a useful way to reach
users' motivations, concerns, perceptions,
and reasoning.
實行 (v.)
In order to understand how food is
incorporated into people’s daily
routines, the IDEO team asked
people to describe what they were
thinking while eating.
Extreme User Interviews
HOW: Identify individuals why are extremely familiar or completely unfamiliar with the
product and ask them to evaluate their experience using it.
WHY: These individuals are often able tohighlight key issues of the design problemand provide insights for design improvements.
By understanding the role and
mindset of the youngest family
member, the IDEO team uncovered
new product design opportunities for
household cleaning.
現象 (n.)
Conceptual Landscape
HOW: Diagram, sketch, or map the
aspects of abstract social and behavioral
constructs or phenomena.
WHY : This is a helpful way to understand
people's mental models of the issues related
to the design problem.
圖形(n.)
關於行為的 (adj.)現象 (n.)
抽象的 概念的 (adj.)
Designing an online university,
the IDEO team illustrate the
different motivations , activities,
and values that people to go back
to school.
Draw the Experience
HOW : Ask participants to visualize an
experience through drawings and diagrams.
WHY : This can be a good way to
debunk assumptions and reveal how
people conceive of and order their
experiences or activities.
圖形 (n.)
揭穿 (v.)
想出 (v.)
假設 (n.)
By asking people to draw your
money the IDEO team designing an online bank was able to discern
people ‘s attitudes towards their
finances
認清 (v.)
Surveys & Questionnaires
HOW: Ask a series of targeted
questions in order to ascertain
particular characteristics and
perceptions of users.
WHY: This is a quick way to elicit
answers from a large number of
people.
知覺 (n.)
確定 . 弄清楚 (v.)
意見調查單 (n.)
Developing a new gift-wrap packaging conceptthe IDEO team conductedweb-based surveys to collect consumer perspec-tives from many people around the world.
END
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