idg 2014 overview

OVERVIEW2014

THE WORLD’S LEADING TECHNOLOGY MEDIA, EVENTS AND RESEARCH COMPANY

700EVENTS

180PUBLICATIONS

460WEBSITES

200MOBILE APPS

2 0 1 4 I D G G L O B A L O V E R V I E W 3

Global Audience Letter from the Chairman 4 Global Reach 5-7 Global Services IDG Global Solutions 8 Native@IDG 9 Mobile@IDG™ 10-11 Custom Solutions 12 Social Media 13 IDG TechNetwork 14 Audience Data 15 IDG Connect® 16 IDG Direct 17

Market Research IDC®: Global Market Intelligence 18-19

and Executive Advice

IDG Events 20-23

Global Brands Overview 24 CIO®/CFOworld®/CSO® 25 Computerworld® 26 Network World® 27 InfoWorld®/ITworld®/Techworld®/TecChannel® 28 ChannelWorld® 29 TechHive® 30 PCWorld® 31 Macworld® 32 GamePro®/GameStar® 33

Multiplatform Tech Media 34

IDG Offices Worldwide Back Cover

OVERVIEW

4 I D G G L O B A L O V E R V I E W 2 0 1 4

Dear Colleague:

The IT market has changed dramatically in the 50 years since IDG was founded. The mainframe,

minicomputer and PC revolutions of the past have given way to the mobile, cloud, social and big

data technology revolutions of today. In 2013, IDC forecasts worldwide spending on information

and communications technology will reach $3.7 trillion.

As the leading technology media company in the world, reaching more than

280 million technology buyers in 97 countries, IDG is uniquely positioned

to help you take advantage of these new market opportunities. Since 2011,

more than half of our business has come from online sources. Given IDG’s

renowned online expertise, we continue to experience significant growth

in our global lead-generation and social media marketing programs.

Our brands are also developing innovative mobile products for smartphone

and tablet users.

Our industry-leading conference and event business continues to grow, as

professionals and technology enthusiasts still want hands-on access to new

products and the opportunity to meet face to face. We also continue to

produce award-winning print publications for those audiences who desire

larger, in-depth reports. As a result, IDG is the only global technology media

company offering fully integrated multimedia marketing programs in both

the established and emerging markets.

For five decades, IDG has consistently delivered on our commitment to connect technology

buyers and sellers. I can think of no more exciting time for you to partner with us to achieve

your marketing goals worldwide. We are committed to being your most valued global

marketing partner!

Yours cordially,

Patrick J. McGovern Founder and Chairman International Data Group

Letter from the Chairman

REACH280 MILLIONTECH BUYERSFor 50 years, IDG has connected technology buyers and sellers worldwide. Today, our products and services reach an audience of more than 280 million technology buyers in 97 countries.



No global media company understands tech audiences

better than IDG. We know that the IT manager of a start-

up company in the U.S. is different than the IT manager of

a corporate enterprise in Germany. The same broad audi-

ence has very different informational needs worldwide.

At IDG, all content is local. By entrusting each of our busi-

ness units to experienced local leaders, we ensure your

global marketing campaign is delivered alongside the

technology content most desired by the local audience.

Our established media brands are respected both for their

high-quality content and availability on a wide array of

platforms. Our branded events are continually evolving

to ensure they attract the high-profile and highly qualified

local audiences that foster insightful conversation.

IDG’s Two Audience Segments

BUSINESS TO BUSINESS• C-level and senior executives

• Line of business executives

• Channel professionals

• Strategic IT decision makers

• Enterprise IT managers

CONSUMERS AND SMB• Business owners

• Tech influencers and early adopters

• Enthusiasts

• Gamers

WE KNOW YOURAUDIENCE

67M1M

Monthly Impressions Monthly Impressions

Monthly Impressions Monthly Impressions Monthly Impressions

Print Circulation Print Circulation

Print Circulation Print Circulation Print Circulation

NORTH AMERICA

90M2.5M

ASIA/PACIFIC

335M2.1M

EUROPE

42M229K

LATIN AMERICA

27M89K

MIDDLE EAST/AFRICA

Our marketing programs reflect IDG’s global exper-

tise in branding, lead generation and social media

marketing. With IDG marketing programs, you have

the ability to reach real people in real situations in

near real time. We can run highly customized pro-

grams in multiple languages and multiple markets

to create international scale sufficient to impact

your business success.

With more than 1,000 analysts, IDC is the definitive

source of IT market intelligence, providing global,

regional, and local expertise on technology and

industry opportunities and trends in over 110 coun-

tries worldwide.

As the largest global technology media company,

we are experts in the ever-changing informational

needs of technology buyers. This expertise, when

combined with our vast global audience and a

relentless focus on meeting our customers’ needs,

enables you to engage influential and qualified

tech audiences worldwide.

GLOBAL REACH


OUR MEDIA BRANDS, RESEARCH, MARKETING SERVICES AND CUSTOM SOLUTIONS HAVE TRANSFORMED THE WAY MARKETERS REACH, ENGAGE AND CONVERSE WITH TECH AUDIENCES.


Online Mobile Content Events VideoNetworkSocial MediaLead Gen

TaipeiTokyo

IDG Global Solutions (IGS) offers a wide range of

strategic marketing services via its global sales

teams. IGS strategic marketing services include an

expansive portfolio of multimedia options that align

marketers with our audience of tech buyers. IGS

will ensure your requirements are matched with

the most appropriate program elements, including

custom media and social media marketing services.

To create a custom program tailored to your busi-

ness needs, our consultants will advise you on how

to best reach your customers and prospects with

campaigns leveraging IDG’s expertise in digital

media, social media, print, mobile and events.

No tech media company can provide the broad,

multinational media and resources of IGS in all

regions of the world.

LEVERAGE IDG’S EXPERTISE IN DIGITAL MEDIA, SOCIAL MEDIA, PRINT, MOBILE

AND EVENTS IN 97 MARKETS

TECH MEDIA CATEGORY LEADERSHIP

BostonMiami

San Francisco

AMERICAS EMEALondonMunich

BangaloreBeijingSeoul

SingaporeTokyo

APAC

WITH REGIONAL OFFICES LOCATED AROUND THE GLOBE

IDG NATIVE ADVERTISING

BROWSING FOR CONTENT, NOT ADS

SPONSORED POSTS NATIVE BLOGS

AUDIENCES PREFER NATIVE OVER STATIC ADS*

AD UNITS• IN FUNNEL

• NEWSCAST

• VIDEOTRIGGER

POSTS• SPONSORED POSTS

• SPONSORED SOCIAL

EDITORIAL PRODUCTS• NATIVE BLOGS — IDG ENTERPRISE

• NATIVE BLOGS — IDG CONSUMER & SMB

• NATIVE BLOGS — IDG INTERNATIONAL

Reach IDG’s premium audience from within the native content stream.

Leverage high-quality editorial.

OF CONSUMERS LOOKED AT NATIVE ADS MORE

FREQUENTLY THAN BANNER ADS

53%AVERAGE NUMBER OF TIMES THE

AD WAS VIEWED IN A SESSION

BANNER ADS2.7

NATIVE ADS4.1

MORE LIKELY TO PURCHASE AFTER READING NATIVE AD

18%

2 0 1 4 I D G G L O B A L O V E R V I E W 9 * SOURCE: 2013 Native Advertising Effectiveness Study by IPG Media Lab and Sharethrough.

1 0 I D G G L O B A L O V E R V I E W 2 0 1 4

THE FASTESTGROWING TECHNOLOGY EVER

Today, technology professionals and consumers

worldwide surf the Web, do their work, respond to

advertisements and pay for products using whichever

touchscreen device is most convenient at the time.

The 2013 IDG Mobile Research study found the tech

savvy are using tablets and smartphones for a wide

range of work-related activities, including researching

technology products and services, visiting technology

vendor sites, and comparing products and prices.

Source: IDG Mobile Research 2013Q26: When using your smartphone/tablet device for work purposes, do you use it for any of the following activities?

SMARTPHONE TABLETREADING TECH NEWS 57% 69%RESEARCHING TECHNOLOGY PRODUCTS AND SERVICES 47% 67%READING TECHNOLOGY NEWSLETTERS 45% 60%VISITING A VENDOR SITE FOR PRODUCT INFORMATION 40% 60%

THEY EMBRACE MOBILE FOR...

Source: IDG Mobile Research 2013 Q2: Do you own/use a smartphone (i.e. a mobile phone that uses an advanced operating system)? Q20: Do you own/use a tablet device (i.e. a portable one-piece mobile computer equipped with a touchscreen as the primary means of operation)?

SMARTPHONE OWNERSHIPWestern Europe 83%Eastern Europe 76% Middle East/Africa 76% North America 84% Latin America 91% Asia/Pacific 88%

TABLET OWNERSHIPWestern Europe 47% Eastern Europe 38% Middle East/Africa 33% North America 72% Latin America 56% Asia/Pacific 55%

142 MILLION MONTHLY MOBILE IMPRESSIONS

2 0 1 4 I D G G L O B A L O V E R V I E W 1 1

MOBILE FORMATS

• VIDEO BURST

• STORE LOCATOR

• INTERSTITIAL

• EXPANDABLES

• CLICK TO CALL

• PRODUCT CAROUSEL

• CPD

Today’s tech audience is actively searching for products, interacting with vendors and engaging with mobile advertising.

Mobile@IDG is a comprehensive line of mobile marketing products. These mobile and tablet solutions include exclusive

sponsorship of IDG’s mobile sites, rich media, social media, QR codes and lead generation, as well as custom programs

for mobile games and apps to support face-to-face events.

TARGETING OPTIONS

GEO

CARRIER TIME/DAY

DEVICEMOBILE ENVIRONMENT (MOBILE SITES, APPS)

SITE OR CHANNEL SPECIFIC

PLACEMENT (ABOVE, BELOW, ROADBLOCKS)

MOBILE LEAD GENERATION OPTIONS INCLUDE SPONSORING A DEDICATED OR THEMED “iZONE” WITHIN THE AWARD-WINNING IDG CONNECT WHITEPAPER APP.

IDG PRODUCES CUSTOM TABLET MAGAZINES AND THEMED E-BOOKS TO CREATE UNIQUE TABLET EXPERIENCES FOR CLIENTS.

TABLETPUBLISHINGiZONE

STORE LOCATOR

VIDEO BURSTTHE VIDEO BURST UNIT IS A VIDEO PLAYER DISGUISED AS TABLET LEADERBOARD OR MOBILE BANNER. UPON USER MOUSE OVER, THE BANNER EXPANDS, REVEALING A VIDEO PLAYER.

THE MOBILE STORE LOCATOR WORKS OFF A USER’S CURRENT GPS LOCATION, POPULATING THE NEAREST STORE LOCATION ON A CORRESPONDING MAP.

DIGITAL MEDIA AND CUSTOM SOLUTIONSRICH MEDIA AD SOLUTIONS FROM IDG TAKE DIGITAL MARKETING PROGRAMS TO A WHOLE NEW LEVEL.Clients come first at IDG. In addition to IDG’s branded media

solutions, we can work with you to create customized, highly

integrated programs to achieve your marketing objectives.

Infotisements are infographics with embedded content — such

as PDF documents and video — that are viewable directly

within the ad unit and can be gated for lead-gen purposes.

With an infotisement, data becomes dynamic, giving you the

ability to engage Web audiences like never before.

IDG created an infotisement to support EMC’s thought leadership in cloud computing. A reader could see infographics, research, live polls, white papers and videos under each of the topics without leaving the ad unit. The rich media information could also be shared with social networks. The campaign spanned 13 markets in Europe and the Middle East and appeared in eight languages including English, French, Spanish, Italian and Russian.



EXTEND YOUR VOICE INTO SOCIAL AND MOBILE WEB ENVIRONMENTS AROUND THE WORLDIDG offers a comprehensive

portfolio of social media services

designed to extend our clients’

voices into traditional, social and

mobile Web environments around

the world. These services help you

integrate, amplify, and optimize

your corporate and product

messaging across the social Web.

Services Include:• SOCIAL MEDIA INTELLIGENCE (LISTENING)

• TWITTER CHATS

• INFLUENCER OUTREACH

• SOCIAL PRESENCE MANAGEMENT (TWITTER/FACEBOOK/LINKEDIN ACCOUNT MANAGEMENT)

• SEM SERVICES (PAID AND NATURAL SEARCH OPTIMIZATION)

• DEVELOPMENT OF SOCIAL MEDIA GOVERNANCE AND COMMUNITY PLAYBOOK DOCUMENTATION

EXPERTISE IN SOCIAL MEDIA

IDG TechNetwork provides first-to-market advertising

solutions for technology marketers with one goal in

mind — keeping our clients one step ahead of the

rapidly evolving digital market. As a technology-fo-

cused ad network, we have organized over 500 non-

IDG sites from across the Web that complement IDG’s

own sites to deliver the largest and most enthused

tech audiences from around the world. Our company

was built on a foundation of creative and forward-

thinking innovation, and that remains our competi-

tive advantage to this day. We predict changes in

the digital marketplace and build strategic solutions

across multiple platforms — including display, video,

mobile, lead generation, data and our Tech Media

Exchange — that are promoted at scale to keep our

clients ahead of the game.

CUSTOMIZED PROGRAMS REACHING THE LARGEST AUDIENCE OF TECHNOLOGY BUYERS FROM AROUND THE WORLD

International is one of IDG TechNetwork’s fastest-growing segments, with local networks in Germany, the U.K., and Denmark and local partnerships in countries such as India, Spain and Poland to provide targeted campaigns at scale.

INTERACTIVEDISPLAY

LEADGENERATION

IDG TECHNETWORKPRODUCT

SUITECUSTOM

SOLUTIONS

SOCIALMOBILE

DATAVIDEO TMX

570+ 90M 130M 1.2BWEBSITES

NETWORK REACH:

UNIQUE VISITORS UNIQUE VISITORSDISPLAY

IMPRESSIONS



IDG pioneered data advertising with the

launch of the IDG TechNetwork in 2008. We are

constantly expanding our data capabilities to

remain the leading data source in the technol-

ogy market today. With IDG’s audience-based

targeting options, you can reach a precise

audience that is both receptive to your

marketing message and large enough to

drive meaningful results.

We’ll work with you to identify the relevant

characteristics of your target audience, identify-

ing topics of interest, such as cloud comput-

ing or smartphone performance, along with

demographic profiles or business data. Special

consideration is given to user behavior since

a person who reads multiple articles about

smartphone tests over the course of a few days

is most likely considering a purchase and likely

more receptive to your advertisement about

smartphones. Using programmatic buying, we

can employ our first-party data to access very

targeted audience groups but with scale across

the entire available IDG network and beyond.

ELEMENTS FOR SUCCESSFUL PROGRAMATIC BUYING

AUDIENCE DATA

WHO DO YOU WANT TO REACH?

AD EXCHANGEAd exchanges are technology-driven platforms that facilitate the bidded buying and selling of online media advertising inventory from multiple publishers.

REAL-TIME BIDDINGReal-time bidding allows you to find the audiences you need, exactly when you need them, making every single impression count.

RIGHT MESSAGE

NETWORKS PUBLISHERS

ADVERTISERS

RIGHT CONSUMERS RIGHT TIME USE DATA TO FINE TUNE YOUR CAMPAIGN

EXCHANGE

PUBLISHERS

$6

$9

$5

$25

CEO

$8$15

ITDM

$7

$6$22

CIO

$5

RIGHT MESSAGE

NETWORKS PUBLISHERS

ADVERTISERS


EXCHANGE

PUBLISHERS

$6

$9

$5

$25

CEO

$8$15

ITDM

$7

$6$22

CIO

$5

RIGHT MESSAGE

NETWORKS PUBLISHERS

ADVERTISERS


EXCHANGE

PUBLISHERS

$6

$9

$5

$25

CEO

$8$15

ITDM

$7

$6$22

CIO

$5

PROVEN ENGAGEMENTGLOBAL REACH

IDG Connect is an award-winning organization that creates, publishes and distributes local IT and business

information on behalf of a truly global client base. Established in 2005, we have a fully nurtured audience

of 2.6 million professional decision makers from 130 countries and an extended reach of 38 million names.

This allows us to conduct research, produce independent analysis and opinion articles, and drive long-term

engagement between professionals and B2B marketers worldwide.

RESEARCH Run large- and small-scale research programs across our global database.

CUSTOM PUBLISHING IDG Connect knows how customers read and react to corporate content.

IT WHITE PAPER BOOKSHELF APP Dedicated, vendor-branded spaces on our award-winning IT White Paper Bookshelf app.

CONNECT ZONES Co-branded websites with the latest trends in one useful, topic-specific hub.

MARKET FUSION Unique content assessment service based on our global aggregate “Voice of The Buyer” research.

IGNITE Assessed content, targeted emails and analyzed responses to deliver sales-ready leads.


LEAD GENERATIONTargeting the correct leads ensures sales teams are effectively maximizing their sales efforts. By discovering prospects’ business needs, our lead- generation campaigns qualify accurate leads to meet our clients’ criteria. IDG Direct’s lead-generation services span from business card lead generation to sales-ready leads.

NURTURING IDG Direct’s nurturing service edu-cates and interacts with prospects at their own pace while guiding them through the buying process. Our nurturing process takes leads through content selection, launch, nurture and scoring. Then, we measure and report upon the data that we have collected for you.

RESEARCHResearch provides insights that enable businesses to explore new opportunities and make precise decisions. We conduct customized research campaigns to meet your needs and provide the most up-to-date market information.

IDG Direct offers an extensive range of multilingual telemarketing and re-search services to the IT sector. Our focus is to create high-quality brand-ed conversations to engage and interact with our clients’ chosen audienc-es. By creating 5.2 million branded conversations per year, we generate demand and opportunities in the market. Our 24-hour outbound contact center enables our customers to conduct campaigns in country-specific languages. Our multilingual teams offer over 30 languages to give you the capabilities to communicate with your audience globally.

5.2 MILLIONBRANDED CONVERSATIONS PER YEAR



Mainframe Terminal

LAN/Internet Client/Server

Innovative Industry Solutions

IDC combines technology and industry expertise

to deliver integrated IT and business views that

expand opportunities for your organization,

whether you are a technology provider, buyer or

watcher. With analysts in over 50 countries, IDC

is the definitive source of IT market intelligence,

including market size, market share, segmentation

strategy and IT vendor strategies. With dedicated

business lines targeting energy, financial services,

government, healthcare, manufacturing and retail,

IDC adds an unmatched understanding of the

business environment, business processes, invest-

ment priorities and IT trends across multiple vertical

industries. Bringing together holistic supply and

demand-side views, IDC gives you the complete

cross-industry landscape of IT investment priorities.

The IT Industry’s 3rd Platform for Innovation and GrowthAs Big Data/Analytics, Cloud, Mobile and Social

come together in an unprecedented way to create

entirely new business value solutions and change

the way business succeeds, they are enabling

intelligent industries and solutions and, most of all,

innovation. IDC calls this stage of technology and

industry evolution “the 3rd Platform.”

While productivity issues remain important, there

is a noticeable shift across all industries in decision

making and purchasing these new technologies.

Unlike traditional IT decisions, the key users of the

technology are playing a more significant role in

key line-of-business issues. As the 3rd Platform

continues to evolve, and the intersection of these

trends increases, so will the impact on buyers and

their buying behavior.

GLOBAL MARKET INTELLIGENCE AND EXECUTIVE ADVICE


• MITIGATE TECHNOLOGY RISKS

• MAXIMIZE IT INVESTMENTS

• IDENTIFY NEW OPPORTUNITIES

• DRIVE INNOVATION THROUGH TECHNOLOGY STRATEGY

• IMPROVE IT AND BUSINESS PERFORMANCE

IDC HELPS IT PROFESSIONALS

AND INFLUENCERS:

2001

$2B

$20B $100B

20062012

IT PURCHASES BENCHMARKED 3.5% FORTUNE 1000

IT PURCHASES BENCHMARKED 18% FORTUNE 1000

IT PURCHASES BENCHMARKED 36% FORTUNE 1000

OVER 50% FORTUNE 500

With 50% of the Fortune 500 companies using IDC’s research, IDC assists technology professionals and influencers in making more effective technology decisions!

IDG produces more than 700 globally branded technology and entertainment conferences and events worldwide.


EVENTSIDG

By tapping into its vast talent pool of industry analysts, editors, content developers, sales teams and event producers, IDG creates unique, high-value conferences, expos and events worldwide.


BRINGING YOU FACE TO FACE WITH THE DECISION MAKERS YOU WANT TO REACH

No other medium gets you closer to customers,

deepens relationships or helps forge new rela-

tionships like face-to-face events. As the leading

producer of technology events for executives,

professionals and consumers, IDG and IDC offer a

variety of formats for reaching your target audience.

Turnkey programs include private dinner discussions,

roundtables, full-day expos and multi-day executive

conferences. Our content teams work closely with

industry visionaries to create an environment that

fosters the exchanges of ideas, knowledge sharing

and peer networking.

From concept to implementation, IDG’s world-

wide team of event management professionals are

dedicated to producing successful, results-driven

events that address the ever-changing needs of both

established and emerging markets. While IDG event

professionals have access to the resources of a global

company, all events are managed locally to ensure

they meet the needs of the target audience.


IDG EVENTS: EXPERTISE YOU CAN COUNT ON


As the recognized leader in conference and

exhibition management, IDG possesses a wealth

of information and insight on technology that

no other company can match. By tapping into

its vast talent pool of industry analysts, editors,

content developers, sales teams and event pro-

ducers, IDG has the ability to create unique, high-

value conferences, expos and events worldwide.

IDG and IDC offer exclusive access to a pre-

qualified audience, whether your needs are an

intimate executive dinner, a professional confer-

ence or a consumer technology expo. We can

partner with you to build a custom event from

the ground up that provides you with invaluable

face time with senior executives and business

decision makers responsible for influencing,

evaluating and purchasing technology solutions.

IDG’s and IDC’s diverse event portfolios provide

you with countless opportunities to reach your

desired audience.

700 GLOBAL CONFERENCES AND EVENTS

No other medium lets marketers forge

new relationships with customers like

face-to-face contact.

GLOBAL BRANDS

Our audiences trust us to educate them on new technology trends, report the latest industry news, provide in-depth reviews of tech products and host events where they can interact — in person and online — with their peers.

Each year, IDG produces more than 700 branded conferences and events in 66 countries. IDG’s global online network includes more than 460 websites on business technology, consumer technology and interactive entertainment. Since IDG’s audiences are the first to adopt new technologies, our brands support mobile users with more than 200 mobile sites and apps. For tech buyers in search of in-depth reports and feature content, our 180 magazines and newspapers provide trusted advice and insight into technology trends.

Whether delivered on a mobile device, online, at an event or in print, IDG’s media brands deliver the trusted content our readers need and the high-quality audiences our advertisers desire.

REACHING MORE THAN 280 MILLION TECH BUYERS IN 97 COUNTRIES



IDG’s brands for C-level executives reach an audience of over four million chief information officers, chief financial officers and IT leaders with significant buying power in 70 countries. These senior executives determine IT strategies and technology purchases, so they turn to IDG for peer-led industry commentary, in-depth reporting and sophisticated analysis of industry news. The CIO Executive Council is a member-led executive organization of the world’s top CIOs who discuss challenges and share experiences that support their personal achievement and bring value to their organizations.

4 MILLIONCIOs, CFOs AND IT LEADERS

CONNECTING WITH OVER

GLOBAL REACHTotal Worldwide Impressions: 17,144,736 Total Worldwide Unique Visitors: 3,001,086Total Worldwide Print Readership: 1,281,668

AUDIENCE › CEOs, CIOs, CFOs, CSOs › Managing directors › Senior IT managers › Business managers › Senior IT analysts &

professionals


Computerworld’s award-winning websites, mobile apps, publications, conferences and custom research reports reach more members of the IT management community than any other media brand. With an audience of nearly 15 million enterprise-level IT managers, Computerworld serves as the “Voice of IT Management” in 48 countries.

3 MILLION15 MILLIONENTERPRISE-LEVEL IT MANAGERS

AN AUDIENCE OF

AUDIENCE › CIOs › IT directors and managers › IT consultants › Strategists › Technical IT staff



Network World provides industry information to nearly 3 million network and IT professionals in 16 countries. In many markets, it is the only source of network insight, giving its readers the tools they needs to design, build, maintain, and protect enterprise networks and telecommunications systems.

GLOBAL REACHTotal Worldwide Impressions: 6,840,046 Total Worldwide Unique Visitors: 2,186,027Total Worldwide Print Readership: 538,800

3 MILLIONNETWORK AND IT PROFESSIONALS

PROVIDING INFORMATION TO

AUDIENCE › CEOs, CIOs, CTOs › IT R&D personnel › Network managers › Network IT executives › Systems and

telecommunications managers

This global network of media brands reaches nearly 5 million high-level IT decision makers who drive adoption of emerging technologies and solutions for their organizations. Available in 12 countries, these brands feature independent product tests, expert analysis and breaking news updates that allow readers to evaluate new technologies for strategic business advantage.


5 MILLIONIT DECISION MAKERS

REACHING


AUDIENCE › Network and IT managers › System administrators › Information architects › Software developers


ChannelWorld is the business information source for an audience of 1 million channel professionals in 25 countries. Approximately two-thirds of all computer and peripheral

sales go through indirect distribution channels, so these professionals turn to Channel-World for comprehensive coverage of technology, business and market trends.

1 MILLIONCHANNEL PROFESSIONALS IN 25 COUNTRIES

THE BUSINESS INFORMATION SOURCE FOR

Print Version

C=0, M=100, Y=100, K=0

ChannelWorld

GLOBAL REACHTotal Worldwide Impressions:

3,880,678 Total Worldwide Unique Visitors:

783,501Total Worldwide Print Readership:

352,240

AUDIENCE › Value-added resellers › Distributors › System integrators › IT consultants › Computer dealers

IDG’s newest global brand, TechHive, targets technology enthusiasts interested in the latest trends, launches and reviews. Available online in three countries, TechHive is for those who have made technology an active part of their lives and who are the first in their circles to try and buy new products. TechHive delivers a fresh perspective with analysis of the newest phones, tablets, cameras, smart TVs and more.


3 MILLIONTECHNOLOGY ENTHUSIASTS

TARGETING OVER

GLOBAL REACHTotal Worldwide Impressions: 6,561,667 Total Worldwide Unique Visitors: 3,335,662

AUDIENCE › Early adopters › Consumers


Reaching an audience of nearly 38 million consumers and technology buyers in 49 countries, PCWorld is the established global leader for news, reviews and insight on the PC ecosystem. PCWorld readers are tech-savvy individuals who buy, use and integrate technology products for both work and home. They are valued as advisors and trendsetters when it comes to high-tech purchases and turn to PCWorld for trusted buying advice on cutting-edge technology.

38 MILLIONCONSUMERS AND TECHNOLOGY BUYERS

REACHING AN AUDIENCE OF


AUDIENCE › IT professionals › Tech enthusiasts › Early adopters › SMB decision makers › Consumers

Macworld reaches a tech-savvy audience of nearly 11 million Apple enthusiasts in 13 countries. Through its websites, mobile apps, social media channels, ebooks, magazines and events, Macworld provides cutting-edge analysis of Apple, its products and the wider Mac marketplace. With Macworld, Apple fans learn what’s new, what’s best and how to make the most of the tech products they love.

11 MILLIONAPPLE ENTHUSIASTS IN 13 COUNTRIES

REACHING A TECH-SAVVY AUDIENCE OF

GLOBAL REACHTotal Worldwide Impressions:

31,191,924 Total Worldwide Unique Visitors:

9,060,421Total Worldwide Print Readership:

1,749,972

AUDIENCE › Professionals who work

with Apple products

› Consumers who already own, or are considering buying, Apple products

› Early adopters of iOS technology and devices




9 MILLIONGAMERS, PLAYERS AND PROFESSIONALS

ENGAGING AND CONNECTING

AUDIENCE › Anyone interested in interactive

entertainment — whether for PCs, consoles, mobile or the Web

› Passionate gamers

› Casual videogame players

› Professional game developers

› Students

GamePro and Gamestar inform, engage and connect an audience of over nine million passionate gamers, casual players and industry professionals in 10 countries. IDG’s gaming brands reach a young, affluent, tech-savvy audience whose technology buying goes beyond gaming to include other entertain-ment and tech purchasing categories.


Today’s tech buyers are hyper-connected. They use

multiple devices throughout the day to read break-

ing news, research technology issues and purchase

technology products. In a survey of visitors to 124

IDG media sites worldwide, 57% of our mobile users

said they are more likely to access tech information

after business hours than during the workday. In

fact, IDG’s audience is more likely to view product

reviews and job-related videos on their handhelds

than movies. Reaching these buyers requires a

global marketing partner who can tell your story

to the right person, at the right time, on the right

platform. As the only truly global multiplatform tech

media company with unrivalled audience targeting

capabilities, we can deliver your marketing message

— anywhere, anytime, on any platform.

ANYWHERE.ANY TIME.ANY PLATFORM.

TODAY’S TECH BUYERS USE MULTIPLE DEVICES THROUGHOUT THE DAY TO READ BREAKING NEWS, RESEARCH TECHNOLOGY

ISSUES AND PURCHASE TECHNOLOGY PRODUCTS.

THINK TECH.THINK IDG.

Asia/PacificAustralia IDC Australia +61-2-9925-2298

IDG Communications Pty. Ltd. +61-2-9439-5133

Niche Media Pty. Ltd. +61-3-9948-4976

Bangladesh Datacloud Communications +880-2-881-4655

Cambodia IDG Cambodia +855-23-222-629

Hong Kong IDC Asia/Pacific +852-2530-3831

Questex Asia Limited +852-2559-2772

India IDC Center for Consultancy and Research +91-80-6699-1001

IDC India Ltd. +91-124-482-2222

IDG Media Private Limited +91-80-3053-0300

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Japan IDC Japan +81-3-3556-4760

Nikkei Business Publications, Inc. +81-3-6811-8311

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IT Publishing, Ltd. +7-727-3823-284

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China Computerworld Media Group +86-10-8823-0000

Electronic Products China +86-10-8216-8259

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IDC China +86-10-5899-1666

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The Aspirers Group +66-2-440-0330

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Info Technologie Verlag GmbH +43-1-523-05-08-0

Bulgaria ICT Media +359-2-400-1111

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IDG Czech, a.s. +420-257-088-111

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Jobindex Media A/S +45-77-300-300

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Project/029 +36-1-577-4300

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Kosovo ICTS Media LTD +381-38-609-338

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Open Systems Publications +7-495-725-47-80

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IDG Communications, S.A. +34-91-349-66-00

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Switzerland IDG Communications AG +41-44-387-4444

Turkey Dunya Yayincilik A/S +90-212-440-24-24

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IT World Canada, Inc. +1-416-290-0240

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IDG Global SolutionsAsia/Pacific IDG Global Solutions China +86-10-8823-0021

IDG Global Solutions India +91-80-3053-0300

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IDG Global Solutions Korea +82-2-558-6924

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Europe IDG Global Solutions Germany +49-89-36086-116

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