IDLE-FREE Guy™ Motor Coaching

Set-up.

Flips the emotional

light switch.

1. IDLE-FREE Guy. 2. Our kids. 3. Auto experts. 4. The numbers. 5. Words & actions.

Five-Part Seminar

‘Sticky’ (high retention)

ENTERTAINING – Stories. Multimedia journey.

ENLIGHTENING – WOW! Facts / fun.

EMOTIONAL – WON’T WANT. For our kids.

Motor Coaching

•  3-hour session (lots of breaks) •  Interactive / participatory •  30 people per session (ideal)

Motor Coaching

•  Analyze GPS data (week after) •  Two check-ins (1 & 2 mo.)

•  Certify results (3 mo.)

Motor Coaching

Client provides: •  Venue / AV and sound •  Pre-training interviews

(customized engagement) •  Photo / video authorization

Motor Coaching

GoGreen provides:

•  All training materials (digital, print) •  Pre-training interviews

(customized engagement) •  Co-branded quiz give-aways •  Photo / video posts

(‘social proof’, momentum)

‘CARBON QUIZZES’

COMPETITION!

= EMPLOYEE ENGAGEMENT.

Interactive:

‘CARBON QUIZZES’

COMPETITION!

= EMPLOYEE ENGAGEMENT.

SWAG brings message home, into community.

Daily reminders.

= EMPLOYEE ENGAGEMENT.

Training Edu-tainment

New way: Perspiration Inspiration

Cut IDLE-Time 40% in four months

Halifax Port Authority fleet certified IDLE-FREE for our kids™

The GoGreen Difference:

ü FOCUS – Deep expertise: faster / lasting impact on reducing IDLE-Time.

ü THIRD DIMENSION; EMOTIONAL ENGAGEMENT – Real kids, real car guys flip the ‘emotional light switch’ in audiences.

ü AUTHENTIC COMMUNITY – ‘Canada’s Leading IDLE-FREE Campaign’, authentic community engagement since 2006 = trust, credibility with audiences, public.

The GoGreen Difference:

ü PR EXPERTISE – Ten years of IDLE-FREE communication know-how, helping clients get the green PR they deserve.

ü BRANDING EXPERTISE – Endorsed by the Olympics, co-branded by corporate & community leaders. We help enhance client brands in the growing green economy.

ü TRADEMARKED, U.S. / Canada – Protected for wide, consistent adoption.

IDLE-FREE Education Market

Ad-hoc collection of ‘anti-IDLING’ campaigns, by-laws, grassroots efforts, U.S. / Canada. IDLE-FREE for our kids™ is unique: •  Proven behavioural change •  GPS-measured solution •  Not a program; a management process •  Trademarked cohesive branding for

North American-wide adoption

Why 80% buy-in.

Put the brakes on IDLE-Time. TheGoGreenAgency.com