idpf 2015 - how 24symbols makes use of data science
TRANSCRIPT
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DATA ANALYTICS: BECAUSE EVERYTHING COUNTS
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A service to read and discover digital books that works on any device
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• Dashboard for publishers
• Sales analysis and forecast
• Product experience
• Reader behavior • Marketing • Research (MSc)
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" Publishing dashboard for publishers and investors
Projects: services to our publishers
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Projects – services to our publishers
• Book Reading Analysis • With or without expert edition analysis
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• Book Reading Analysis • With or without expert edition analysis
Projects – services to our publishers
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Projects – internal controlling • Cohort Analysis everywhere!!!
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Projects: internal controlling
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" Unit Economics
Sou
rce:
Lea
n A
naly
tics
– A
lista
ir C
roll,
Ben
Yos
kovi
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Projects: internal controlling
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Projects – sales forecast
• Using predictive algorithms
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Projects – recommendation with topic modelling
• Recommendation system based on LDA (topic modelling)
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Projects – ad-hoc querying & BI
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• Data acquisition and standardization
• Execution time
• Data misunderstandings
Challenges
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Thanks for your time!
@justohidalgo
Justo Hidalgo http://www.loscuentosdelabuelo.com [email protected]
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" Books are on the cloud
" We can measure every action performed by our readers
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2. Have someone taking care of your metrics
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3. Only measure what you truly care about
@justohidalgo
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4. Beware vanity metrics…
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… they may hide an awful truth
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AARRR
Acquire Activate Retain Refer Get Revenue
SEO SEM Campaigns Email Blogs …
Landing Page Product Features …
Content (blogs, articles, …) Emails Alerts …
Campaigns Emails …
Shopping cart Subscriptions Lead Gen …
traffic social business
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Don’t be data-driven…
… be data-informed…
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… but VERY DATA-INFORMED!
#ELS2014
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AND NOW…
BUSINESS-SAVVY!!!
@justohidalgo
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DS organization
Source: http://radar.oreilly.com/2013/06/theres-more-than-one-kind-of-data-scientist.html
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Source: http://els2014/m
etricas
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