idse103 course overview the new transparent world ... · – individual class overview – readings...

AUTHOR J.PETRO

9/5/2010 © 2010 | All Rights Reserved 1

COURSE OVERVIEW

THE NEW TRANSPARENT WORLD –LEVERAGING SOCIAL MEDIA FOR PROTOTYPING

IDSE103

• Course Introduction– Philosophy– Expectations– Individual Class Overview– Readings

• Organization and Documentation

– Tools Overview– Best practices

• Social Media – Current tools– Best practice examples– Blogging/Writing for the web

• Selected Problem/Opportunity– Your Social Brand

• Course tools setup & Work time– Pick a focus on go!


09.04 CLASS OVERVIEW

Sharpie & Post Its


WHAT YOU NEED RIGHT NOW:


COURSE OVERVIEW

This course teaches methods and processes of rapid prototyping, arranging from physical to digital mediums, in order to quickly realize and effectively communicate ideas. In a studio context, students learn to build products, systems and services quickly using a variety of prototyping tools and techniques.


IDSE 103COURSE INTRODUCTION

• The importance of quick and iterative ‘making’ is critical in today’s ‘all-beta-all-the-time’ business culture.

• Thought leadership is a means without an end if the concept can’t be successfully visually and semantically articulated to the end audience.

• The ability to quickly develop and illustrate an idea is the most critical step toward its successful implementation.


PHILOSOPHYCOURSE INTRODUCTION

Think / Make



Share / Reflect



• When we think, we will make. • When we make, we will reflect. • When we understand, we will iterate.

• When we know it is ‘good enough,’ we’ll release




http://www.youtube.com/watch?v=Mmv32RHQgDY�

We want you to do the simple things very well.



• Develop your process manifesto

• Create frameworks• Learn contemporary methods of prototyping • Create a ‘palette’ of tools• Become an expert (at one technique)• Create a living portfolio


GOALSCOURSE INTRODUCTION

• Work smart, not hard.• Be in it, to win it.• There is no crisis, only lack of imagination.

• Don't find fault, find a remedy.


REFER TO THESE WHEN YOU’RE STUCK:

Where you’ve been vs. Where you’re going



Presenter

Presentation Notes

Difference between philosophy and practice

Frameworks



A framework or

A template?



• Framework– Implies knowledge– Understanding– Opinion with structure– Tested success– Focus on answers

• Template– Structure– Blank– White space– Openness– Focus on creation


FRAMEWORK VS. TEMPLATECOURSE INTRODUCTION

A. B. C.

Results, not effort.



Presenter

Presentation Notes

Corporate vs. Non Profit


Be in it, to win it.COURSE INTRODUCTION

Presenter

Presentation Notes

Andrew Hampsten - Wikipedia, the free encyclopedia Andy Hampsten caught the public eye in 1985, when he won stage 20 of the Giro ... His greatest moment came in the 1988 Giro d'Italia

• Craft– Don’t be afraid to be messy– Don’t be afraid to fail– Don’t be afraid to let-go

• Working– Be prepared to be challenged /

Challenge yourself

• Tools– Learn, Experiment– Decide what works for you– Don’t re-invent the wheel– Your blog is your portfolio

• Evaluation– Critique Style– Quality of your solutions– Ability to follow frameworks

– Each Class Deliverable = 10%*8

– Participation in Social Network of AC4D =10 %

– Expert Mastery = 10%


EXPECTATIONSCOURSE INTRODUCTION

Be simple.Be bold.Have an opinion.


HOW TO BE SUCCESSFULCOURSE INTRODUCTION


Be simple. Be Bold. Have an opinion.COURSE INTRODUCTION

• Expert presentation from previous class• Introduction to new concept/theory/practice• Examples from real life

• Group discussion and Problem Exercise• Break / Review time

• Experimentation and Construction. • Critique

• Out of class exercise


CLASS STRUCTURECOURSE INTRODUCTION

• A laptop computer (we recommend an Apple Macbook Pro 13” or equivalent)

• Adobe CS4 (or higher) Photoshop, Illustrator, InDesign, After Effects• Microsoft Office 2007 (or higher)• A video camera (we recommend a Flip camera)• A still camera (we recommend Canon products)


REQUIRED TECHNOLOGYCOURSE INTRODUCTION


CLASSES OVERVIEW

• Quick Exercise– Grab 8 Sticky Notes– For each class, what is the one thing you hope to learn


INDIVIDUAL CLASSESCOURSE INTRODUCTION

01 Social Media

02 Visual Problem Solving

03 Story Telling Over Time

04 Creating Valuable Arguments


COURSE OVERVIEWCOURSE INTRODUCTION

05 WebFrameworks

06 Mobile Frameworks

07 Video Frameworks

08 Delivering the Pitch

Go!


CLASSES EXERCISECOURSE INTRODUCTION

01 Social Media

02 Visual Problem Solving

03 Story Telling Over Time

04 Creating Valuable Arguments


COURSE OVERVIEWCOURSE INTRODUCTION

05 WebFrameworks

06 Mobile Frameworks

07 Video Frameworks

08 Delivering the Pitch

The new transparent world –leveraging social media for prototyping


01 SOCIAL MEDIACOURSE INTRODUCTION

How to communicate business concepts through visual metaphors


02 VISUAL PROBLEM SOLVINGCOURSE INTRODUCTION

How can we tell a story to show temporal qualities of designw/ Ahmed Riaz


03 STORY TELLING THROUGH TIMECOURSE INTRODUCTION

Create a compelling story and a “reason to believe” in the idea.w/Joshua Baer


04 CREATING VALUABLE ARGUMENTSCOURSE INTRODUCTION

How to use illustrator and photoshop for web prototyping/wireframing


05 WEB FRAMEWORKSCOURSE INTRODUCTION

Develop best practices for mobile devices and learn how to prototype for the mobile world


06 MOBILE FRAMEWORKSCOURSE INTRODUCTION

Create a short video, leveraging learning from previous classes


07 VIDEO FRAMEWORKSCOURSE INTRODUCTION

Deliver your pitches.w/ Local Angels/VC’s


08 DELIVERING THE COMPLETE PICTURECOURSE INTRODUCTION


READINGS


ReadingsBOOKS


ORGANIZATION & DOCUMENTATION

• Tools are for making your life easier• Try different techniques• Don’t memorize everything, just know where to go• Use your network to your advantage• Share it!• Make it your own


OVERVIEWORGANIZATION & DOCUMENTATION

The web• Love your browser• Plugins• xMarks• Pintrist• vi.sualize.us• Behance• Basecamp• GoogleDocs• Lynda.com

Your Computer• Folder Management• File Management• Tagging• Organization• Pallets and process• Lightroom/Media

Management• Correct Software

Your life• Evernote• Onenote• Notepad• Paper• Calendar• Cadence


ToolsORGANIZATION & DOCUMENTATION

• Name the PPT for this class

• Tag this class lecture


EXERCISEORGANIZATION & DOCUMENTATION

It’s the one marked “final-finalA-1-jk”



What file name structure?What tags?



OverviewBest Practices


SOCIAL MEDIA

Presenter

Presentation Notes

Break

• Any media that exists in an accessible (digital) context• Social media only works with if there is a producer and a

consumer• Social media has cadence• Social media has syndication


WHAT IS SOCIAL MEDIA?SOCIAL MEDIA INTRODUCTION

Cadence & syndication



• To be truly “viral,” a product needs viral features built into it’s core that are working 24/7 to spread content and offers frequently include rewards – good, free content only goes so far.

• Viral means your product offers a bi-direction need.


WHAT IS VIRALITY?SOCIAL MEDIA INTRODUCTION

What’s a viral product/service?



• Social media can help with the following:– Awareness – Get the word out about announcements– Content generation – Utilize the crowd to develop rich content– Velocity – Drive people through twitter/facebook to buzz properties– Support – Have the crowd speak for you and support your brand– Adoption – Translate all of this into adoption, whether it be for support

(sharing with friends) or transaction (purchasing)


HOW SHOULD WE USE SOCIAL MEDIA?SOCIAL MEDIA INTRODUCTION

• Good social brands are:– Simple– Deep– Opinionated

• Some Examples:– AVC (Fred Wilson)– Lance Armstrong– Guy K– Josh Baer– Angry Paul Rand


YOUR SOCIAL BRANDSOCIAL MEDIA INTRODUCTION

• Good Blogs are:– Expert– Fresh– Unique– Branded

• Some Examples:– www.avc.com AVC (Fred Wilson)– http://thesartorialist.blogspot.com/– http://blog.signalnoise.com/– http://www.underconsideration.com/brandn

ew/– http://www.uncrate.com

• Different types:– Content Aggregator– Opinion– Display– Promotion

• Blog technologies:– Wordpress (What we’ll use)– Blogger– Tumblr– RSS Readers

• Cadence:– 1-5 New content posts a day– Additional 1-5 opinion/share posts a day– 1 weekly media post– Make post templates

• What’s your favorite blog?


BLOGSSOCIAL MEDIA INTRODUCTION

http://www.avc.com/�

http://thesartorialist.blogspot.com/�

http://blog.signalnoise.com/�

http://www.underconsideration.com/brandnew/�

http://www.underconsideration.com/brandnew/�

http://www.uncrate.com/�

• Good Twitter is/has:– Opinion– Sharability– Cadence– Status– Search– Personality

• Bad Twitter is:– Jon Loyens– Your mom– That guy at the bar

• Different types:– Promotion– Status– Solicitation

• Something to try:– Twitter vs. Google

• Twitter technologies:– Twitter.com– Tweetdeck– Twitteriffic– Bit.ly, Ow.ly, et al

• Cadence:– 3 tweets a day/15 a week– Mix the types

• Who’s your favorite Twit?


TWITTERSOCIAL MEDIA INTRODUCTION

• Good Aggregation is/has:– Managed– Tagged– Open

• Some Examples:– http://www.behance.net/– http://vi.sualize.us/– http://digg.com/news– http://coolhunting.com/

• What do use it for?– Research– Understanding– Comparison

• Helpful aggregation tools– Browser Plugins– Media Plugins (like Flikr)– Lightroom– FlipBoard– Fludd

• Cadence:– As much as possible

• Who’s your favorite Aggregator?


AGGREGATIONSOCIAL MEDIA INTRODUCTION

http://www.behance.net/�

http://vi.sualize.us/�

http://digg.com/news�

http://coolhunting.com/�

• Social Networking is for:– Finding similarity– Creating mindshare– Testing– Diversity

• Different types:– Communication– Sharing– Updating– Inpromptu

• How should I use one?– Aggregation– Promotion– Connection– Community

• Social Networks– Facebook– Ning– Tumblr– Twitter– Linked IN

• Cadence:– Linked to your other social media

• Let’s be friends!


SOCIAL NETWORKSSOCIAL MEDIA INTRODUCTION

• Crowdsourcing is good for– Cheap labor– Baked ideas– Repetition– Testing

• Crowdsourcing is bad for– Quality– Innovation– Value

• Different types:– Specific– TurnKey– Networked

• Services– http://Virb.com– http://unbounce.com/– https://www.mturk.com/mturk/welcome– http://istock.com– http://crowdspring.com/ – http://www.ideabounty.com/– http://www.psd2html.com/

• What do you wish was crowdsourced?


SOURCING (CROWD/TECH)SOCIAL MEDIA INTRODUCTION

http://virb.com/�

http://unbounce.com/�

https://www.mturk.com/mturk/welcome�

http://istock.com/�

http://crowdspring.com/�

http://www.ideabounty.com/�

http://www.psd2html.com/�

• Content Management is good for:– Stopping the pain– Leveraging a community– Gaining control/Organization

• Different types:– Organizational– Promotional– Hybrid

• How should I? – No rules– Find what works– Love your browser

• Useful Sites– http://pinterest.com/– http://www.stumbleupon.com/– http://flickr.com– http://vimeo.com– http://xmarks.com–

• Cadence:– Prioritize in Real time– Organize Weekly– Catalog Monthly

• Who’s your favorite organization tool?


MEDIA/CONTENT & ORGANIZATIONAL MANAGEMENTSOCIAL MEDIA INTRODUCTION

http://pinterest.com/�

http://www.stumbleupon.com/�

http://flickr.com/�

http://vimeo.com/�

http://foxmarks.com/�


ACTIVITY 1. PROBLEM SELECTION & ASSIGNMENT

• Time to start developing your social brand• Good social brands are:

– Simple– Deep– Opinionated

• What will yours be?


ACTIVITY 1. YOUR NEW SOCIAL PROFILEPROBLEM & ACTIVITY

• Six Sticky Notes

• First three – Your three favorite things

• Second three – Your three biggest pet-peeves


WHAT’S YOUR PROBLEM? PROBLEM & ACTIVITY

Presenter

Presentation Notes

First three – Your three favorite things Second three – Your three biggest pet-peeves


ACTIVITY 1 REQUIREMENTS

• You’re required to:– Keep a blog (7 posts a week)– Tweet about it (14 tweets a week)– Post media and pictures (7 pieces of media)– Upload your weekly PGV online– Participate with others in and out of network– Create a following– Catalog others like you (people/content)– Go follow your classmates/professors

• You should:– Find a system that works for you– Try to find new things


ACTIVITY1 REQUIREMENTS

• You need to sign up for:– AC4D blog– Twitter– Vimeo/YouTube– Flickr– LinkedIn– Facebook

• Don’t forget:– File structure– Naming– Revisions– Tags


ACTIVITY1 REQUIREMENTS

And where does the newborn go from here? The net is vast and infinite.


idse103 course overview the new transparent world ... · – individual class overview – readings...

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