ieee act, australia membership development strategy & plan sakari mattila ieee act membership...

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IEEE ACT, Australia Membership Development Strategy & Plan Sakari Mattila IEEE ACT Membership Chair Australia Capital Territory [email protected] photo

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IEEE ACT MD Strategy 1. Cooperation with local and Australia wide professional organisations, not competition with them 2. Students are interested in membership activities 3. Higher grade members are known to retain their membership more likely than basic members 4. We have a low-profile membership campaign going on all the time when advertising IEEE events 5. E-Notices going to all IEEE ACT members are best way to contact existing members, web page for continuous presence

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Page 1: IEEE ACT, Australia Membership Development Strategy & Plan Sakari Mattila IEEE ACT Membership Chair Australia Capital Territory

IEEE ACT, Australia

Membership Development Strategy & Plan

Sakari MattilaIEEE ACT Membership ChairAustralia Capital [email protected]

Page 2: IEEE ACT, Australia Membership Development Strategy & Plan Sakari Mattila IEEE ACT Membership Chair Australia Capital Territory

IEEE ACT MD Strategy

IEEE ACT Situation

IEEE ACT MD Plan and connections to other activities

Topics

Page 3: IEEE ACT, Australia Membership Development Strategy & Plan Sakari Mattila IEEE ACT Membership Chair Australia Capital Territory

IEEE ACT MD Strategy1. Cooperation with local and Australia wide professionalorganisations, not competition with them2. Students are interested in membership activities3. Higher grade members are known to retain their membership more likely than basic members4. We have a low-profile membership campaign going on all the time when advertising IEEE events

5. E-Notices going to all IEEE ACT members are best way to contact existing members, web page for continuous presence

Page 4: IEEE ACT, Australia Membership Development Strategy & Plan Sakari Mattila IEEE ACT Membership Chair Australia Capital Territory

Membership Situati

onAustralia Capital

Territory

Large part of IEEE ACT members are employed by the three major universitiesor Australian government. There are a few high-tech companies in ACT.

Graduate and doctoral students are the major sector for new members, especially overseas students needing international recognition

Over five hundred members out of total population of about 380 000 is fairshare, but the local association have proportionally more members – because of the benefits they can offer and IEEE can not.

Special local issue is the IEEE members living outside the area, but working in ACT. Contacting them has been a problem for many years.

Page 5: IEEE ACT, Australia Membership Development Strategy & Plan Sakari Mattila IEEE ACT Membership Chair Australia Capital Territory

Australian Capital Territory Section Total Members Since Year 2000

Formation Date: 18 November 1988

Page 6: IEEE ACT, Australia Membership Development Strategy & Plan Sakari Mattila IEEE ACT Membership Chair Australia Capital Territory

IEEE Australian Capital Territory Section Membership

31 December 2011

Page 7: IEEE ACT, Australia Membership Development Strategy & Plan Sakari Mattila IEEE ACT Membership Chair Australia Capital Territory

SWOT – Section’s Member Growth Program

Strengths

• Strong scientific culture of ACT• Possibility to cooperate with scientific oriented high schools (pre membership)• Fairly large number of active student members

Weaknesses • Demanding work of the members, thus keeping active participation low• Acute shortage of volunteers

Opportunities

• Larger number of relevant students in the universities• Relatively large number of potential higher grade members

Threats

• Australian professional organisations in competitive position for members• Government downsizing may cause members to move out of ACT

Page 8: IEEE ACT, Australia Membership Development Strategy & Plan Sakari Mattila IEEE ACT Membership Chair Australia Capital Territory

Section MD Plan

1. Keep organising and promoting membership activities to retain members

2. Promoting higher grade memberships

3. Supporting higher grade membership applicants

4. When really appropriate, organising publicity events

Page 9: IEEE ACT, Australia Membership Development Strategy & Plan Sakari Mattila IEEE ACT Membership Chair Australia Capital Territory

Constituencies Technical Development

Professional Development

Community Development

Cost Savings / Discounts

Existing Members

Prospective Members

Differentiate Audiences – Different Expectations

… their needs change throughout a career

… they are everywhere. When we do recruit them, 50%+ attrition rate (first-year member strategy)

Page 10: IEEE ACT, Australia Membership Development Strategy & Plan Sakari Mattila IEEE ACT Membership Chair Australia Capital Territory

IEEE Entity Communications Events Recognition Evaluation

Considerations

<Section >

• Tactic A• Tactic B• Tactic C

• Tactic A• Tactic B• Tactic C

• Tactic A• Tactic B• Tactic C

• Event Participation• Volunteer Recruitment• Student Branch Vitality• Member Retention

Opportunities for Engaging Existing Members

Visiting lecturers (DL) in cooperation with universities, industry and other professional associations

Informal meetings like industry visits or BBQs The exact dates or details of the the events can not be planned, because visiting speakers usually areavailable only on relatively short notice, a few weeks. Student events are planned to match universitytimetables.

Page 11: IEEE ACT, Australia Membership Development Strategy & Plan Sakari Mattila IEEE ACT Membership Chair Australia Capital Territory

IEEE Entity Communications Events Recognition Evaluation

Considerations

<Section >

• Tactic A• Tactic B• Tactic C

• Tactic A• Tactic B• Tactic C

• Tactic A• Tactic B• Tactic C

• Diversity and frequency of opportunities for member recruitment• Follow-up with interested individuals• First-year member engagement

Opportunities for Engaging Prospective Members

Supported student activities

Visiting lecturers (DL) in cooperation with universities, industry and other professional associations The exact dates or details of the the events can not be planned, because visiting speakers usually areavailable only on relatively short notice, a few weeks. Student events are planned to match universitytimetables.

Page 12: IEEE ACT, Australia Membership Development Strategy & Plan Sakari Mattila IEEE ACT Membership Chair Australia Capital Territory

Section’s Membership Situation– In proportion to the population membership numbers are good– Retaining members needs constant, but not intrusive attention– Too pushy contacts will have negative responses, no

telephoning nor individual letters, only private discussions in various meetings

– Membership seems to be close to saturation when compared to other professional societies

Section MD Plan– Student events and visiting lecturers support– Higher grade applicant support (upgrading)– Cooperation with Australian professional societies and discreet IEEE promotion in these events

In Summary…