ieee act, australia membership development strategy & plan sakari mattila ieee act membership...
DESCRIPTION
IEEE ACT MD Strategy 1. Cooperation with local and Australia wide professional organisations, not competition with them 2. Students are interested in membership activities 3. Higher grade members are known to retain their membership more likely than basic members 4. We have a low-profile membership campaign going on all the time when advertising IEEE events 5. E-Notices going to all IEEE ACT members are best way to contact existing members, web page for continuous presenceTRANSCRIPT
IEEE ACT, Australia
Membership Development Strategy & Plan
Sakari MattilaIEEE ACT Membership ChairAustralia Capital [email protected]
IEEE ACT MD Strategy
IEEE ACT Situation
IEEE ACT MD Plan and connections to other activities
Topics
IEEE ACT MD Strategy1. Cooperation with local and Australia wide professionalorganisations, not competition with them2. Students are interested in membership activities3. Higher grade members are known to retain their membership more likely than basic members4. We have a low-profile membership campaign going on all the time when advertising IEEE events
5. E-Notices going to all IEEE ACT members are best way to contact existing members, web page for continuous presence
Membership Situati
onAustralia Capital
Territory
Large part of IEEE ACT members are employed by the three major universitiesor Australian government. There are a few high-tech companies in ACT.
Graduate and doctoral students are the major sector for new members, especially overseas students needing international recognition
Over five hundred members out of total population of about 380 000 is fairshare, but the local association have proportionally more members – because of the benefits they can offer and IEEE can not.
Special local issue is the IEEE members living outside the area, but working in ACT. Contacting them has been a problem for many years.
Australian Capital Territory Section Total Members Since Year 2000
Formation Date: 18 November 1988
IEEE Australian Capital Territory Section Membership
31 December 2011
SWOT – Section’s Member Growth Program
Strengths
• Strong scientific culture of ACT• Possibility to cooperate with scientific oriented high schools (pre membership)• Fairly large number of active student members
Weaknesses • Demanding work of the members, thus keeping active participation low• Acute shortage of volunteers
Opportunities
• Larger number of relevant students in the universities• Relatively large number of potential higher grade members
Threats
• Australian professional organisations in competitive position for members• Government downsizing may cause members to move out of ACT
Section MD Plan
1. Keep organising and promoting membership activities to retain members
2. Promoting higher grade memberships
3. Supporting higher grade membership applicants
4. When really appropriate, organising publicity events
Constituencies Technical Development
Professional Development
Community Development
Cost Savings / Discounts
Existing Members
Prospective Members
Differentiate Audiences – Different Expectations
… their needs change throughout a career
… they are everywhere. When we do recruit them, 50%+ attrition rate (first-year member strategy)
IEEE Entity Communications Events Recognition Evaluation
Considerations
<Section >
• Tactic A• Tactic B• Tactic C
• Tactic A• Tactic B• Tactic C
• Tactic A• Tactic B• Tactic C
• Event Participation• Volunteer Recruitment• Student Branch Vitality• Member Retention
Opportunities for Engaging Existing Members
Visiting lecturers (DL) in cooperation with universities, industry and other professional associations
Informal meetings like industry visits or BBQs The exact dates or details of the the events can not be planned, because visiting speakers usually areavailable only on relatively short notice, a few weeks. Student events are planned to match universitytimetables.
IEEE Entity Communications Events Recognition Evaluation
Considerations
<Section >
• Tactic A• Tactic B• Tactic C
• Tactic A• Tactic B• Tactic C
• Tactic A• Tactic B• Tactic C
• Diversity and frequency of opportunities for member recruitment• Follow-up with interested individuals• First-year member engagement
Opportunities for Engaging Prospective Members
Supported student activities
Visiting lecturers (DL) in cooperation with universities, industry and other professional associations The exact dates or details of the the events can not be planned, because visiting speakers usually areavailable only on relatively short notice, a few weeks. Student events are planned to match universitytimetables.
Section’s Membership Situation– In proportion to the population membership numbers are good– Retaining members needs constant, but not intrusive attention– Too pushy contacts will have negative responses, no
telephoning nor individual letters, only private discussions in various meetings
– Membership seems to be close to saturation when compared to other professional societies
Section MD Plan– Student events and visiting lecturers support– Higher grade applicant support (upgrading)– Cooperation with Australian professional societies and discreet IEEE promotion in these events
In Summary…